The Company

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The Company

• The Community Guide was founded July 2002.
• Founded by owner Ed Pomponio, a local Warminster,
  PA resident and former Bell Atlantic executive.
• The first magazine was in homes onSeptember
  11th, 2002.
• A dedication to 9/11 victims and heroes was the
  featured article content.
• An interview with a Port Authority police officer
  who survived the collapse of the towers was tied
  in with local heroes police, firemen and the
  Willow Grove Airbase Afghanistan Support.

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Houston We Have Lift Off!

• The magazine was well received by consumers.
• Consumers liked the local articles and
  family-friendly orientation.
• Advertisers were extremely happy about the
  response to their ads and return on investment.
• Advertiser demand created additional growth areas.

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Expansion

• In 2002,The Community Guide began with two zones
  and direct mailed via United States Postal
  Service to 40,000 homes.
• In 2003, The Community Guide expanded into two
  additional zones and mailed to 80,000 homes.
• In 2004, Four more zones were added with mailings
  exceeding 165,000 homes.
• In 2005, a ninth zone was added and mailings
  exceeded 225,000.

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Where Were Headed

• Since 2006, the company operates in 9 zones
  averaging 25,000 per zone for a total mailing of
  225,000 homes.
• In 2007, a licensing department was created.
  Entrepreneurs can purchase a license to sell The
  Community Guide brand in all states.
• In August 2007 the first license was sold to a
  local entrepreneur Marc Fishman who plans to open
  multiple new zones in 2008.

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Format Key Points

• We do not commercialize the cover. The cover is
  uncluttered and changes every month, always
  creating a fresh, new look. Cover sponsors are
  mentioned on the front cover and get an ad on the
  inside front or back pages, or the back cover.
• Ad positions are never locked up. Ads are
  rotated by size, creating fairness in placement
  for all advertisers. Some consumers read from the
  front of a magazine and some from the back.
  Rotation of the ads allows for the highest amount
  of visibility from month to month.
• The Community Guide is published 10 times
  annually. Flexible agreements are offered for 1,
  2, 3 or 4 months with no long-term contract
  requirements. However, long-term proposals are
  available. There is discounted pricing for 2, 3
  or 4-month agreements or single month/multiple
  zone purchases.
• Full color is included in our pricing at no
  additional charge.
• Local stories and event calendars stretch the
  shelf life per issue.

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Format Key Points

• Walk sequence high-density saturation mailing
  currently totals 9 zones for a total of 225,000
  homes (avg. 25,000 per zone), on a single family
  dwelling count. Mail receipts available to
  verify mailing.
• No hi-rise apartment mailings or drop offs.
  Apartment dwellers typically do not have the
  typical spending of homeowners. Drop offs are
  left in stores only (not mailed), relying on the
  public to pick them up. Actual distribution to
  the consumer cannot be verified!
• Reduced competition, only 3-4 ads per industry
  allowed per zone.
• We are NOT just a coupon book. Since our May
  2004 issue the magazine is 45 coupons, 55
  non-coupons.
• A better return on investment. Our magazine gets
  into the hands of consumers 10 issues annually.
  Our attractive magazine is found in homes on
  coffee tables and near the phone. Our covers
  change monthly and are not covered in
  advertising. (Consumers are not embarrassed to
  leave it out.) We are a privately owned company,
  with lower overhead. We can give our customers
  the best prices possible to reach their target
  audience.

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What our advertisers are saying

• Customer TestimonialsWe opened in the spring
  of 2002 and ran ads in the weekly. We started
  with The Community Guide in October 2002. The
  difference was night and day, and we have been in
  The Community Guide ever since. When trying to
  come up with wording for a raffle to promote
  Christmas trees, my rep. took care of everything
  and we sold 1200 trees!Jim TannerFarm
  Garden StationIvyland, PA

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• We ran a quarter page ad in the May 2005 issue
  with a 20 OFF coupon on a complete pair of
  prescription eyeglasses in the P7 zone. We were
  very surprised and pleased with the results. In
  only 4 weeks, we got 8 coupons back and 4 of them
  were new customers. Being in practice for almost
  30 years, we have tried several other ways to
  advertise but The Community Guide has been the
  most cost effective. Needless to say, we are
  going to continue to run more ads in The
  Community Guide!Rich Korn, ManagerPennridge
  Opticians

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And Saying

• I own two restaurants bars and advertise both
  of them in The Community Guide. I highly
  recommend The Community Guide as an effective
  way to advertise your business.Lisa Bella,
  OwnerTrum TavernSellersville Pizza
  PubSellersville, PA

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• I have tried many types of advertising in the
  past, but by far The Community Guide is the
  best. I have been advertising with them each
  month since March 2005 and will continue to do
  so.Mike TantornoRossis PizzeriaQuakertown,
  PA

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• Since March 2003, I have expanded my business as
  a result of my success advertising with The
  Community Guide. Last year and this year I
  expanded my marketing budget. Compared to the
  Coupon Clipper magazine which Im in 750,000
  homes, I get 2/3rds more business from The
  Community Guide which has me in 225,000 homes.
  The Community Guide gives me the greatest return
  on investment by far and I get better positioning
  as well.
• John Keller, Owner
• Sequoia Supply

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And Saying

• I have been advertising for two years, I know
  when the books hit, I see an increase in traffic.
  The price for a 4-color ad is great and
  distribution is high. I feel you get a lot of
  bang for your buck. When customers come in I ask,
  How did you hear about us? They say, The
  Community Guide. Thanks for all your hard
  work.Jill StricklandFrox - Clothing Jewelry
  GiftsPerkasie, PA

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Enough Said!

• I have been with The Community Guide since the
  magazine started in September 2002 and every
  month I pick up leads and business. The publisher
  does it right every issue and mails to every
  home, unlike some other publications that only
  say it...The Community Guide, DOES IT!Jack
  ForbesJamison CarpetJamison, PA

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Show me the Money

• Our program pays a 15 Agency commission on all
  gross dollars inserted in The Community Guide.
• We pay on all paid revenue.
• We will provide your agency assistance with
  graphic design work at no charge.
• We will give you the absolute insertion deadline.
  We do not play games with our customers or our
  production.

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Team up with a winner!

• The Community Guide has a customer retention
  rate that far exceeds the competition we have
  experienced between 75 and 92 percent.
• The magazine has more local ads zone by zone than
  any competitor.
• We are a proud corporate sponsor of Toys for Tots
  and the 2005 and 2006 Air show events at the
  Willow Grove Air Base and other numerous LOCAL
  events.

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Please Consider Us

• Please consider The Community Guide when setting
  up your local or regional advertising customers.
• Your clients will recommend you to other business
  clients because they will experience better than
  average results.
• Thank you! We look forward to working with you
  and appreciate your business.

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Visit the agency section on our website at

• www.thecommunityguidellc.com/agencies