Launching a Successful SMS & Mobile Campaign

1
Text Message Marketing

• Harnessing the power of mobile for your business

2
Welcome to the age of mobile

• In coming years, daily mobile internet usage is
  expected to overtake desktop browsing. Mobile web
  traffic increased 27 in 2012 alone.
• 91 of people in the United States keep their
  mobile device within reach at all times, day or
  night.

3
Its all about communication

• Companies should seek to drive business by
  creating open lines of communication with
  consumers.
• SMS marketing is the simplest way to create a
  dialogue, as solutions are scalable to businesses
  of any size and shape.
• There are many ways to harness the power of SMS
  marketing.

4
Finding the right partner

• Ez Texting is a service designed to empower your
  business with user friendly mass texting
  solutions serving clients such as Pepsi,
  AllState, Public Storage, and many others.
• Our text message marketing services are free to
  try, easy to implement, and designed to grow with
  your business.

5
Using your contacts

• Upload your pre-existing contacts instantly and
  organize them into different messaging groups if
  desired.
• Send text messages to all contacts or only
  specific groups to announce sales, drive
  promotions, or simply say thanks for your
  business.

6
Your message will be heard

• Text messages on personal mobile devices have a
  95 open rate, and are 10x more likely to receive
  a response than an email.
• Responses can be viewed immediately in real time,
  and can be used to create more specific marketing
  profiles and communications in the future.
• Build your contact list by applying EZ Texting to
  your website, applications, and social media.

7
Apply Ez Texting to your website or app

• Developer APIs allow the functionality of Ez
  Texting to be reproduced in your website or app.
• This allows your website/app to send and receive
  text messages to consumers, and provides
  perspective on which outreach platforms are
  yielding results.

8
Empower your social media

• Through the use of widgets, companies can entice
  consumers to opt-in to mobile campaigns via their
  website or social media pages.
• Any person browsing your site or social media
  page now has potential for real time
  communication and data exchange.
• A strong opt-in strategy is crucial.

9
Developing a strong opt-in

• A good opt-in is beneficial to the consumer in a
  way that will catch their attention.
• Discount codes, promotional offers, secret sales,
  and giveaways are common successful opt-in
  strategies.
• Always provide a clear opt-out option this
  transparency builds trust in the consumer.

10
Using keywords to build contacts

• Setting up a keyword via short code allows anyone
  to opt-in via text message, i.e. Text Joes to
  313131
• Use social media and print advertising to promote
  keyword opt-ins and reach new consumers.
• Thousands of keywords are available for use.

11
The skys the limit

• Once youve built your contact list and outreach
  strategy, your creativity is the only limit.
• Build specific outreach profiles for different
  types of consumers.
• Employ specifically targeted marketing to
  applicable groups.
• Drive business as you grow with scalable SMS
  solutions.