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Procter

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Procter&Gamble P&G ,Started at 1837,is one of the biggest daily commodities companies in the world. In the new world Top 500 companies ,rank as the 86th. – PowerPoint PPT presentation

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Title: Procter


1
ProcterGamble
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  • PG ,Started at 1837,is one of the biggest daily
    commodities companies in the world. In the new
    world Top 500 companies ,rank as the 86th.
  • The PG community consists of nearly 98,000
    people working in almost 80 countries worldwide.
    What began as a small, family-operated soap and
    candle company now provides products and services
    of superior quality and value to consumers in 140
    countries.The company has more than 300 brands .
  • The products contain personal beauty, home
    house, health wellness, baby family, pet
    nutrition care, tips tools and so on.

3
  • In 1837 ,William Procter ,a candlemaker. James
    Gamble , a soapmaker. The two became business
    partners. A bold new enterprise was born Procter
    Gamble.

4
  • 1924,a market research department was created to
    study consumer preferences and buying habitsone
    of the first such organizations in history.

5
  • 1931,PG created a marketing organization based
    on competing brands managed by dedicated groups
    of people. The system provided more specialized
    marketing strategies for each brand and Procter
    Gamble's brand management system was born.

6
  • 1879,PG developed its first brand ,white soap
    -Ivory .

Ivory lady
7
  • Crisco, the first all-vegetable shortening.  
  •   perfumed beauty soap Camay.

8
  • Dreft, the first synthetic detergent developed
    for household use.
  • Drene, the first detergent-based shampoo .

9
  • Tide, "the washing miracle" .Its superior
    performance at a reasonable price made Tide the
    country's leading laundry product by 1950.
  • Prell shampoo

10
  • Crest, the first toothpaste with fluoride .
  • Folgers Coffee.
  • Didronel . A treatment for Paget's disease, it
    was one of the Company's first pharmaceutical
    products .

11
  • 1985 The Company expanded its business with
    the acquisition of Richardson-Vicks, owners of
    Vicks respiratory care and Oil of Olay product
    lines.

12
  • 1986The Company developed a new technology that
    enabled consumers to wash and condition their
    hair using only one product. Pert Plus/Rejoice
    shampoo quickly became one of the leading
    worldwide shampoo brands. Ultra Pampers and
    Luvs Super Baby Pants .

13
  • 1987 PG celebrated its 150th anniversary. The
    Company ranked as the second oldest company among
    the 50 largest Fortune 500 companies.
  • The Company increased its presence in the
    European with the acquisition of the Blendax line
    of products, including Blend-a-Med and Blendax
    toothpastes. It was the largest international
    acquisition in Company history.

14
  • 1988 The Company announced a joint venture to
    manufacture products in China. This was the
    Company's first operation in the largest consumer
    market in the world.
  • 1989 The Company entered the cosmetics and
    fragrances category with the acquisition of
    Noxell and its CoverGirl, Noxzema, and Clarion
    products.  

15
  • 1991The acquisitions of Max Factor and Betrix
    increased the Company's worldwide presence in the
    cosmetics and fragrances category.

16
  • 1992 Pantene Pro-V was introduced.
  • 1997 PG expanded its feminine protection
    expertise into a new global market with the
    acquisition of Tambrands. Tampax is the brand.
  •  

17
  • 2001 PG acquires the Clairol business .
  • 2002 PG has 12 billion dollar brands in its
    portfolio. These brands represent more than half
    of the Company's sales and earnings and include
    Pampers, Tide, Ariel, Always, Pantene, Charmin,
    Bounty, Iams, Crest, Folgers, Pringles, and
    Downy.

18
  • 2003 PG acquires a controlling interest in
    Wella AG, a leading hair care company.
  • 2005   PG and Gillette merge into one company
    and add five more Billion Dollar Brands to
    product portfolio including Gillette and Braun's
    shaving and grooming products, the Oral-B dental
    care line and Duracell batteries.

19
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20
PG IN CHINA
  • 1988,PG set the first joint venture in China
    Guangzhou PG company. Now, PG has set several
    joint ventures or sole proprietorships in
    Beijing, Chengdu, Tianjin ,et.
  • Up to now, PG has invest 1 billion dollars in
    China. There are 4000 employees in China.
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