Equipment and Tool Institute 2006 Annual Marketing Report

1
Equipment and Tool Institute 2006 Annual
Marketing Report

• Annual Member Meeting
• April 19, 2006
• Scottsdale Plaza Resort

2

• Introduction

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Who is ETI?

• Founded in 1947, the Equipment and Tool Institute
  is the not-forprofit trade association of
  manufacturers of automotive tools and equipment.
• Mission
• Advance the vehicle service industry by
  providing technical data and open dialog between
  the manufacturers of transportation products,
  government regulators and the providers of tools,
  equipment and service information.

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• 2005-2006 Accomplishments

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2005-2006 Accomplishments

• I would say that this past year has probably
  been the busiest and perhaps the most productive
  year for ETI in recent history.
• Tremendous increase in web traffic
• 25th Anniversary Celebration of Detroit Tech Week
• Member marketing visits
• ETI became self-managed
• ToolTech 2006

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Monthly Visits on www.etools.org
2004-2005 Increase 10,670 visits per
month or 75
2005-2006 Increase 16,224 visits per
month or 66
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25th Detroit Tech Week

• June 20-24, 2005
• Celebrating 25 years of collaboration and
  cooperation
• Banquet was June 22 at the Henry Ford Museum.
• Many of the Founding Fathers of Tech Week were
  in attendance.

8
Member Visits

• Personal visits to 36 member companies to date
• Learned more about each company and their
  products, discussed ETI and toured their
  facilities
• Discussed Sales and Marketing Vertical Group idea

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ETI Became Self-Managed

• As of January 1, 2006 ETI is no longer managed by
  an association management company.
• This is was a major step and undertaking for the
  Institute.
• There are many benefits to the Institute in
  becoming self-managed
• Cost saving
• Autonomy
• Image

10
ToolTech 2006

• There were many changes to ToolTech for 2006
• Opened to non-ETI tool and equipment companies
• Tied in with NASCAR
• Expanded One-on-One schedule
• Reduced Company Showcase hours
• Not running One-on-Ones during
• Showcase
• One-on-One schedule in your
• badge holder

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ToolTech Comparisons

• 2005 numbers
• 87- Full Access Passes
• 20- One Day Passes
• 7- Spouse Passes
• Total of 114 attendees
• 27- Company Booths
• 63- One-on-Ones
• 32- Golfers

• 2006 numbers
• 151 Full Access Passes
• N/A- One Day Passes
• 8- Spouse Passes
• Total of 159 attendees
• 39- Company Booths
• 210- Separate One-on-Ones
• 42- Golfers
• 35- Race Packages

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ETI Member vs. non-Member participation at
ToolTech 2006
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• We acknowledge that there have been a few bumps
  in the road to get here
• Thursday night hotel stays and having to switch
  hotels
• 30 minute One-on-Ones instead of 45 minutes
• Delay in getting One-on-One schedule out
• Constant changes
• AMMCO cancelling at the last minute
• We just did not know last year how successful
  this year would be.

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• Current Projects

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Current Projects

• ToolTech 2007 Planning
• Web-based database integration
• Software Piracy Issue
• Sales and Marketing Vertical Group Addition

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Planning for ToolTech 2007

• Items that we have noted this year to improve for
  next year
• Clarify how rooming list works.
• Clarify attendee vs. exhibitor.
• Any OEM/Buyer that does the One-on-Ones will not
  pay registration fee.
• Move golf tournament to Friday to allow more
  One-on-One times
• Add a company description to the registration
  form.
• Develop a priority system for booth location to
  exhibitors from the previous year.
• Prioritize within members, keeping in mind
  attendees, years of participation and total
  contribution to ToolTech.
• Perhaps do away with rooming list and each
  individuals make their own reservations
• Please help improve ToolTech by turning in your
  critiques!
• ETI members can become involved in the planning
  of ToolTech 2007 by volunteering to serve on the
  Programs Committee.
• See me after this meeting if you are interested.

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Web-Based Database

• We are in the process of integrating a web-based
  database into our current website.
• While most of the benefit comes as more effective
  and efficient administration for staff, there
  will be some added functionality that will also
  benefit the general membership.
• Members and non-members will be able to update
  their personal profile online
• Each delegate will be able to edit company
  information themselves
• More user-friendly forms

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Software Piracy Issue

• Many of our Third Party Information Providers are
  fighting an uphill battle against software
  piracy!
• Here is a link to a story about one of our
  members and their fight
• http//www.aftermarketnews.com/amn.dll/getstory?st
  orynum23312
• ETI will be taking up the fight on an industry
  level
• Look for more in the coming months.
• Contact me if you would like to be involved.

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Sales and Marketing Vertical Group

• We know that we can offer more support to our
  members on the sales and marketing side.
• ToolTech is a major component of the current
  support.
• A Sales and Marketing Vertical Group has been
  suggested.
• To do this correctly we have been gathering input
  from the membership via the personal visits.

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Products, Services and Benefits

• We asked what these might be. Here are the most
  commonly mentioned responses
• Market Research
• Sales and Marketing Library
• Non-US information
• We are still in the process of discovering what
  the membership really wants from this new
  vertical group.
• We will continue to update the membership as more
  details are worked out.

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• Future Projects
• and Goals

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Future Projects and Goals

• Indexing of Tek-Net
• Website clean-up and reorganization
• Tek-Net online
• New member recruitment plan
• Equipment Investment Planning Guide revision and
  re-release
• Explore opportunities to expand the Institute
• Improve and create effective member services and
  benefits

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Closing Remarks

• ETI is still a member-driven organization!
• We need member input and involvement to be
  successful.
• We welcome any interested individual to serve on
  the Marketing or Programs committees.
• Contact me if you are interested
• birish_at_etools.org
• [phone]

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Questions?

• Thank You