How to Perform Technical SEO Audit

1
How to Perform Technical SEO Audit

• http//www.seoexperts.co.in

2
What Is SEO Audit
After designing and on page optimization of your
website, a technical SEO audit is very necessary
to know the future performance of the website.
But the question is what is SEO audit of a
website?? SEO Auditing is the virtue of websites
or online users to strengthen their online
relevancy and visibility to maximize quality
traffic.
http//www.seoexperts.co.in
3
Technical SEO Audit Process

• Generally technical auditing can be done in 5
  ways. They are given below
• Accessibility
• Indexability
• On-Page Ranking Factors
• Off-Page Ranking Factors
• Competitive Analysis

http//www.seoexperts.co.in
4
Accessibility

• The foremost thing of a website is whether the
  search engines and users can access the pages of
  the website or not. So always make sure that your
  website's pages are accessible. To check the
  accessibility we have to go through following
  points
• Robots.txt
• Though robots.txt file restrict search engine
  bots to access certain pages, it is very
  essential to block crawlers to crawl certain
  pages. So check manually or you can use Google
  Webmaster Tool to identify the URLs being blocked
  by robots.txt and be sure that your any important
  page has not been blocked.

http//www.seoexperts.co.in
5
B. Robot Meta TagsIf any of your website page
has both "noindex" and "nofollow" tags, then it
prevents the spiders to index your webpage and
not to follow your page. So be sure about these
tags.C. XML SitemapXML Sitemap provides a
way for search engine bots to crawl easily find
all of your website's pages. You should do
certain steps for your sitemap which are given
belowWell formed XML SitemapFollow the
sitemap protocolSubmit it to webmaster toolsD.
HTTP Status CodesIf your site has 400 or 500
errors or status code, then search engines are
unable to access your website's content. To avoid
this you can do 301 redirection as it is the best
way of redirection.
http//www.seoexperts.co.in
6
Indexibility
After accessibility checking we will go for
checking of indexing of our website. We have to
identify how many pages of your website have been
indexed. There are many ways for it. But one
simple way is to use site command. For example,
search for "siteseoexperts.co.in" on Google, we
can find 150 results for it.
http//www.seoexperts.co.in
7
On-Page Ranking Factors

• After above technical audit, we should go for
  checking on-page factors.
• URLs
• While analyzing an URL, certain points you should
  keep in mind. They are
• URL should be short and user friendly
• URL contain relevant keywords
• URL should have subfolders instead of subdomains
• Use hyphens instead of underscore

http//www.seoexperts.co.in
8
B. ContentAs we all know content is king, so
content should be authentic and free of duplicate
content issue. If your site has duplicate
content, then you can use solve it by using a
recanonical tag as a temporary solution or
better use a 301 redirection for a permanent
solution.C. TitleTitle is the most
prominent and identifying characteristics as
people notice it first by searching anything. So
check your title as if it is formated properly or
not.D. Meta DescriptionThough meta
description does not explicitly perform as
ranking factor but still it is important to
improve click through rate. So check it properly.
http//www.seoexperts.co.in
9
E. ImagesImages can not read by search
engines. To enable search engine spiders to read
images we have to use relevant alter text. Image
file name also matters a lot. F.
OutlinksWhen a link that points from your
website to another website is called outlink for
your page or site. So it is very important to
check whether the outlinks are qualitative or
not. For that you have to check some points which
are given belowa) Those links are trustworthy
or notb) Relevant to the page content or notc)
Whether links given to the anchor text are proper
or notd) Is there any broken linkse) No
unnecessary redirectionf) Links are nofollow or
dofollow
http//www.seoexperts.co.in
10
G. Information ArchitectureInformation
architecture generally means that how information
flows through out your website. It again includes
3 main areasa) Navigation of Website By
arranging similar content, products or categories
together, users and spiders can visit your
website easily.b) Labeling and naming
conventions Labeling means the way you have
named your categories of product or services or
navigation links. If it is improper, then it will
harm your targeted keywords badly.c) Folder
structures Arranging a folder in URL in a
particular manner is called Folder structure. The
hierarchy of folders should be proper.
http//www.seoexperts.co.in
11
Off-Page Ranking Factors

• So after finishing on page auditing we will go
  for Offpage ranking factors auditing. Offpage
  plays a vital role in search engine ranking.
  Those factors are given below
• Popularity
• Popularity plays crucial role to gain traffic to
  your site. So to know your site is popular or not
  you have to follow the points given below
• Is your site gaining traffic
• Is your site receiving backlinks from popular
  sites
• How does your site popularity compare against
  similar sites

http//www.seoexperts.co.in
12
B. Social Media EngagementAs social signals
are the most important thing now, so the success
of your website totally depends upon its
capability to attract social media users and do
interaction with them.C. TrustworthyFor
trustworthy your site should be free from
following thingsa) Malware freeb) Keyword
Stuffing Freec) Hidden Text Freed) Cloaking
http//www.seoexperts.co.in
13
D. BacklinksBacklinks are the pillar of your
website. So it is very necessary to analyze your
backlinks whether they are qualitative or no.E.
AuthorityA website authority can be decided by
analyzing all above points. So it is very
important to analyze both domain authority and
page authority.
http//www.seoexperts.co.in
14
Competitive Analysis
Last but not the least is the more you know about
your competitor, the more you become stronger by
identifying their strong and weak points.
http//www.seoexperts.co.in
15
Conclusion
Technical SEO audit can be finished depending
upon the complexity of your website. It is a very
good idea to know the flaws of your website and
to empower it with high ranking. You can take
more informed decessions about your website's
working strategies.
http//www.seoexperts.co.in
16
Contact Us
91 79 26923254 (India) 44 33 0001 0303 (UK)
1 [phone] (USA)
altaf_at_seoexperts.co.in
304, Abhishree Complex, Satellite,
Ahmedabad, Gujarat - 380015. India
http//www.seoexperts.co.in
17
http//www.seoexperts.co.in