The Quaker Oats Company

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The Quaker Oats Company
Presented by Maria Cabarrus Scott
Holmes Richard Ramos David Seid
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Overview

• History
• Leadership
• Products
• Financial performance
• Social responsibility
• Outlook and future goals

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History
1856 Akron, OH
1901 The Quaker Oats Co.
1877 Ravenna, OH Henry Parsons Crowell
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A Few Highlights

• 1983 Gatorade acquired
• 1987 Brookstone divested
• 1991 Fisher-Price spun off
• 1994 Snapple acquired
• 1997 Snapple divested
• 2001 merger with PepsiCo, Inc.

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Leadership

• Robert S. Morrison
• Chairman, President and CEO

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Thirst Quencher

• Gatorade
• 1 sports beverage worldwide

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Athletes They Fuel
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Hot Cereals

• Record high sales
• 124-year-old brand

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Ready-to-eat Cereals
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On-the-go Snacks

• Fastest growing
• New flavors
• Top-selling

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Golden Grain
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International

• U.S. and Canada
• Latin America
• Europe and Asia/Pacific

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Another Great Year
Source The Quaker Oats Company 2000 Annual
Report (page 18)
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Financial Performance
Annual Sales
Source The Quaker Oats Company 2000 Annual
Report (page 25)
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International Sales
Source The Quaker Oats Company 2000 Annual
Report (page 25)
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Mega-brand Sales
2.1 billion
1.4 billion
Source www.quakeroats.com
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Top U.S. Food Beverage Companies in 2000
Source Standard and Poors Industry Surveys
(July 2001)
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How They Compare
(In millions of dollars)
Source Standard and Poors Industry Surveys
(July 2001)
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How They Compare
Source Standard and Poors Industry Surveys
(July 2001)
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Social Responsibility

• Literacy and education
• Nutrition
• Hunger relief

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Community Involvement
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Goal

• Simplicity

• Innovation

• Passion

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A Winning Formula For Value
Top-line Growth
Profitable Growth
Brand Building
Cost Savings / Efficiency
Innovation
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References

• The Quaker Oats Company Annual Report
  2000
• Standard and Poors Industry
  Survey (July 2001)
• www.quakeroats.com
• www.kraft.com

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Questions?