Preventing Shaken Baby Syndrome: Lessons Learned from Evaluation

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Preventing Shaken Baby Syndrome Lessons
Learned from Evaluation

• Jane Powers, Ph.D.
• Cornell University
• Ithaca, NY
• November 18, 1998

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Purpose of Evaluation

• Evaluation provides information for program
  improvements by
• Process Evaluation - assuring that the program is
  delivered as intended and program policies and
  procedures are carried out.
• Outcome Evaluation - a systematic review of
  whether program activities yield the intended
  results.

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LESSONS LEARNED FROM PROCESS EVALUATION

• Has the program been delivered or implemented as
  intended?
• Survey our Gatekeepers re use of Keeping
  Connected materials
• Are we reaching our intended audience?

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SAMPLE

• 67 Family Advocacy Program Managers attending
  international Army conference

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Importance of SBS issue

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Approximate number of identified SBS cases in
past 2 years
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Use of SBS Packet materials

• 78 used Hand Outs
• 68 used Slide Show
• 50 used Internet Resources
• 49 used Pledge Cards

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Perceived Usefulness of Materials

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AUDIENCE

• Percent
• Parents 78
• CD professionals 65
• Enlisted personnel 59
• NCOs 57
• Commanders 49
• Babysitters 49
• YD professionals 41
• CRC members 38
• NPS staff 35
• Other 22

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Basic Evaluation Questions

• What is Shaken Baby Syndrome?
• Why does it occur?
• How can it be prevented?

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OUTCOME EVALUATION Preliminary Steps

• Develop knowledge based test
• Pilot instrument
• Revise test

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SAMPLE

• 43 US Army Command Recruiters

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Prior to this presentationhad you ever heard
about SBS?

• 77 of the group had heard of SBS
• prior to this presentation

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When did you learn about SBS?

• Prior to this past year (67)
• During this past year (14)
• Dont know (19)

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Where did you learn about SBS?

• 73 from newspaper, TV, radio, magazine
• 9 from doctors office/hospital
• 15 from parenting classes
• 20 from other sources
• 9 didnt know

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Preliminary Results Knowledge Gains by Question
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Performance Based Program Model
Basic Design of a Performance Based Program
Program Results/ Outputs
Key Outcomes
Activities and Services
Customer Needs