Enabling Government Online The Online WA Experience

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Enabling Government OnlineThe Online WA
Experience

• Rob Turnbull Larry Quick
• CEO Principal Consultant

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Agenda

• Key strategic imperatives
• Strategic Project Map for Enabling government
• Delivering the Online WA Project
• history, strategy development , lessons, where
  it fits, where its at, where it might go

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Ecommerce
Secure Document Distribution Exchange
Portals
Designing the Difference Consulting advice
Design development Customised Online
Transaction/ Information systems
eCommunities
Rich Media Streaming Webcast Content
Traffic Generation
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Twelve Key Imperatives

• Strategic Context
• Strategic view
• part of value creation activity
• differentiate for efficiency effectiveness,
  competitive advantage
• integration planning for timely deployment
• Pilot - isolate - develop - expand iterative
  roll-out
• Information Intermediary assets - knowledge
  economy
• Come to terms with role of information/service
  aggregator
• Balance broader community business role within
  this role
• Address the impact of early online transformation
  of government - at micro macro levels
• Address the business, social implications
  
• - elegant online transformation

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Twelve Key Imperatives

• Strategic Development
• Part of value creating activity
• User research - come from the users view
  (internal external)
• Business process focus - what will work best
  online
• Think before you build - lower the risk
• research, prototype, test, amend,
  develop, deploy, measure, review
• Site management planning
• offline online management in sync
• Technology selection - manage vendor lock-in,
  work within appropriate standards
• Documentation - know what you have built

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Enabling Government Business
Communication External Internal
Service Transactions Information Activity
Infrastructure
Business Transactions Contracting
Procurement Project Management Receipts
Payments
Agenda Community Political Policy
Asset Management Roles Initiator
Aggregator/catalyst Providor Change agent
Manager Legislator/controller
Administration Transactions Asset Management
Financial Management General Accounting
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Enabling WA Government Business Online
Communication External Internal
Agency Sites
Electronic Tendering
Service Transactions Information Activity
Infrastructure
Business Transactions Contracting
Procurement Project Management Payments
Receipts
Agenda Community Political Policy
Asset Management Roles Initiator
Aggregator/catalyst Providor Change agent
Manager Legislator/controller
Government Electronic Marketplace
SalesNet WA FastPay
Administration Transactions Asset Management
General Accounting Financial Management
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Enabling Government Business Online WA
Communication External Internal
Agency Sites
Electronic Tendering
Service Transactions Information Activity
Infrastructure
Business Transactions Contracting
Procurement Project Management Payments
Receipts
Agenda Community Political Policy
Asset Management Roles Initiator
Aggregator/catalyst Providor Change agent
Manager Legislator/controller
Government Electronic Marketplace
Online WA.com.au Initiator Aggregator
Catalyst Publisher Change agent Manager
SalesNet WA FastPay
Administration Transactions Asset Management
General Accounting Financial Management
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(No Transcript)
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History

• DD interest started in 1995 with West Oz Web
• 1997 in collaboration with OYA produced strategy
  for .U
• portal for young people in WA
• 1998 produced initial concepts for Online WA
• 1998 Launched Transportal - Transport WA
• 1999 won competitive bid for strategy/development
  Online WA
• Education, awareness, lobbying agencies/CEOs
• Build political agency imperative
• Pilot prototype demonstrate (essentially RD
  project)
• Design functional and technical specification
• Test with users
• Prepare for Phase Two - actual deployment
• Project to integrate with greater Online WA
  roll-out

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Primary Considerations

• Agency collaboration - cultural shift, change
  issues
• Third party data collaboration - trust, probity,
  relevance image
• Balancing user needs, with political government
  agendas
• Access equity
• Actually reduce the cost of government, increase
  the effectiveness
• HUI, DUI, GUI
• HUI (Human user Interface) - Aligning
  functionality to human use
• Functionality, information architecture,
  navigation
• Balancing journey based with destinational
  user needs
• DUI (Data Usage Integration) - Leveraging source
  data
• Agency third party
• GUI (Graphical User Interface) Eye candy
• Packaging to appeal to all
• Management system for online publishing links
  management
• Technical platform - scalable, robust, standards
  based
• Future-proof as much as possible

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HUI Focus

• Twelve Channels
• Well-being, Business, Law Order, Community,
  Learning, Leisure, Government, Habitat, get
  Around, Life Events, Holiday WA, Shop WA
• Channel structure provides nesting of
  sub-channels for narrowing search
• 3000 text signposts to help guide people to
  information/services
• Traffic Generators - complimentary information
  services
• News, Weather, Lotto, entertainment
• WA FastPay, Life Events,
• Access equity
• Three versions (text, basic, enhanced)
• Basic information in 23 languages
• Regional and rural
• People with disabilities

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DUI Focus

• WWW based
• Content
• Objective - seamless access to core content
• Primary/secondary channel providors
• Traffic generators
• Links
• Direct to page
• Skinned information services
• Site generated
• Restrict to aggregation role where possible
• Second level content order
• Participants
• Initial 74 participating agencies
• Third parties
• ABC, TV guide

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Initial Pre-HUI/DUI, GUI
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Final GUI
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Management System Focus

• Several back-end management systems (eg.
  Publishing/transfer system, Channel management
  console, Report console)
• Complete control of the site including features
  and advertising
• Designed around a hierarchical content approval
  system that includes Content Authors, Content
  Moderators, and Content management.
• Flexibility to allow
• decentralised agency based content provision
  approval system to coexist with,
• a more centralised content approach.

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Key Outcomes to Date

• Media campaign created very high awareness,
  visitation usage
• Outcomes matched OICs highest expectations
• Over 250,000 visitors to August 2000
• Stickiness impressive - average stay 18 minutes
• Scalability has been managed
• Started with 74 agencies, now over 160 agencies
• Initially 2000 links, now over 3500 links
• Now recognised at a political and agency level as
  key component of WA government online

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The Future Possibility

• Complete integration of all government services

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Future Government Business Online WA
Communication External Internal
Agency Sites
Electronic Tendering
Service Transactions Information Activity
Infrastructure
Business Transactions Contracting
Procurement Project Management Payments
Receipts
Agenda Community Political Policy
Asset Management Roles Initiator
Aggregator/catalyst Providor Change agent
Manager Legislator/controller
Government Electronic Marketplace
Online WA.com.au Initiator Aggregator
Catalyst Publisher Change agent Manager
SalesNet WA FastPay
Administration Transactions Asset Management
General Accounting Financial Management
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The Future Possibility

• Complete integration of all government services
• XML the basis for everything
• Mobile access (PDAs etc)
• Customerised views

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The Future Possibility

• Complete integration of all government services
• XML the basis for everything
• Mobile access (PDAs etc)
• Customerised views
• Total rich-media integration (streaming media
  focus)

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The Future Possibility

• Complete integration of all government services
• XML the basis for everything
• Mobile access (PDAs etc)
• Customerised views
• Total rich-media integration (streaming media
  focus)
• New media management model

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(No Transcript)
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Key Observations - Strategic Development

• Tighter project management of RD developments of
  this scale
• Allow more time testing in design. without
  over-designing
• Build what users need now, at same time
  accounting for future scale
• Manage consistency of decision makers
• Recognise the levels of documentation required
• Ensure management plan consistent with management
  system

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Key Observations - Strategic Context

• Beware political agenda overtaking online agenda
• all West Australians will be online by 2001
• Beware the barbarian backlash!
• Question
• What level of preparation does government the
  community need for elegant online transformation?
• Strategic view
• Pilot - isolate - develop - expand iterative
  roll-out
• Information Intermediary assets - knowledge
  economy
• Come to terms with role of information/service
  aggregator
• Address the impact of early online transformation
  of government
• Address the business, social implications
  
• - elegant online transformation

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Speed is only useful if you are heading in the
right direction

• 
  Joel Barker

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Enabling Government OnlineThe Online WA
Experience

• Rob Turnbull
• Larry Quick