KCCI.com At a Glance

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KCCI.com At a Glance
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By the Numbers

• KCCI.com is the 1 local TV station website in
  Iowa.
• KCCI.com receives an average of over 834,330
  unique visitors with over 17 Million page views
  each month!
• 70 of our traffic occurs between 7am-5pm, Monday
  through Friday.
• Visitors spend an average of 1207 minutes per
  visit on the website and view an average of 5.52
  pages per visit.
• The Homepage, News, and Weather sections drive
  the largest amount of page views each day.
• WebTrends January December 2008
• Marshal Marketing 2008 Survey

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TOP LOCAL MEDIA WEB SITES Des Moines Residents
(Marshal Marketing 2008 Survey)
Market
60
56
50
46
40
32
30
20
9
10
5
5
0
KCCI
Register
WHO
WOI
DMJuice
KDSM
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KCCI.COM VISITORS 2008 Target Profile (Marshal
Marketing 2008 Survey)
GENDER Female 53 102 Male 47 98
OCCUPATION White Collar/Mgr/Prof 52 134 Working
Women 39 123 Retired 6 36 Blue Collar/Op
Worker 12 85 Clerical 12 119
LIFESTYLE GROUPS Family Starters 35 142 Secure
Seniors 17 85 Achievers 24 135 Women
OTG 27 153 Golden Oldies 5 26 Established
Families 22 144 Singles 14 103 The
Blues 14 98 Middle America 17 141 Limiteds 8 72
HOUSEHOLD INCOME Less Than 20K 7 59 20-30K 6
53 30-50K 21 95 50-75K 21 104 75K 45 133
AGE RANGES 18 - 24 14 114 25 - 34 22 128 35 -
49 39 133 50 - 54 9 113 55 - 64 11 65 65 5 28
ETHNIC BACKGROUND Caucasian 95 101 African
American 2 113 Hispanic 2 100 Other 2 53
YEARS LIVED IN COMMUNITY 1 - 2 Years 17 114 3 -
4 Years 14 128 5 - 9 Years 21 104 10
Years 48 89
NUMBER OF CHILDREN No Children 46 79 1
Child 20 126 2 Children 35 132
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Reaching Viewers Throughout Their Day
Historically, 70 of KCCI.com Site Visits are
Between 7a-5p
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Advertising Opportunities Include

• Large Format Banner Advertising
• Rich Media (Floating, PushDown, Dropdown,
  Expandable)
• Video Pre-Roll
• Contesting / Opt-In Database Gathering
• Content Sponsorships
• Video Sponsorships (WebVision)
• Video Display Advertising
• Email Marketing
• Comprehensive Campaign Reporting Optimization