bulk mailing

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Bulk mail

• Bulk mail broadly refers to mail that is mailed
  and processed in bulk at reduced rates. The term
  does not denote any particular purpose for the
  mail but in general usage is synonymous with
  "junk mail".
• For example, the United States Postal Service
  defines bulk mail broadly as "quantities of mail
  prepared for mailing at reduced postage rates."
  The preparation includes presorting and placing
  into containers by ZIP code. The containers,
  along with a manifest, are taken to an area in a
  post office called a bulk-mail-entry unit. The
  presorting and the use of containers allow highly
  automated mail processing, both in bulk and
  piecewise, in processing facilities called bulk
  mail centers

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Is Bulk Mail Right for You?

• Mailing at bulk prices may not be the right
  choice for everyone. For example, if your
  business does just one or two mailings a year,
  then it may be worth seeking the services of a
  vendor, presort or mailing house. Why? Because
  bulk mail is an investment an investment of
  time, in learning how to sort and prepare your
  mail, and an investment of money.
• As a guideline, if you are mailing a few hundred
  pieces at a time, a few times a year, or if you
  plan to make a large, one-time mailingfor
  example, 5,000 flyers to announce an upcoming
  sales eventbulk mail may be a good deal for you.
  It takes extra time to prepare a bulk mailing,
  plus there are fees for mailing at bulk prices.
  Before deciding to make a bulk mailing, you
  should consider those costs. Your local business
  mail entry office can help you decide if bulk
  mail is the right business choice for you

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5 Advantages Of Bulk Email Marketing
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Email marketing agencies cooperate with Internet
security companies

• There are special Internet security agencies
  which check the number of emails sent from the
  same account and once it exceeds the limit, the
  sender may be classified as a spammer. If you
  dont want your offer to be blocked by email
  filters, outsource from email marketing agencies
  to launch your bulk email marketing campaign.
  Email marketing agencies stay in touch with email
  providers and Internet security companies and can
  arrange for your emails to bypass filters.

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Effective campaigns without breaking the bank

• If you have ever carried out a marketing campaign
  using traditional postal services, you know how
  much it costs to deliver your offer to hundreds
  of potential customers. When carrying out an
  online marketing campaign, you save both time and
  money. It takes days for your letters to be
  delivered to addressees by post but it takes your
  emails just a few seconds to get to the inbox.
  The costs of bulk email marketing are attractive,
  too, as you dont pay for paper, print ink,
  newspaper space, postal services and skip other
  related charges.

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Personalised emails

• In the modern world it may take more time than
  you can afford. Email marketing agencies dispose
  of special software which allows you to send
  emails with a personal touch to each receiver
  instead of the vague Dear Customer you can
  insert customers names. Besides, software
  packages for bulk email marketing campaigns are
  equipped with templates which may help you make
  your campaign even more personalised.

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No more duplicates

• No one likes receiving the same email twice.
  Email marketing specialists make sure that you
  send an email to the given address only once.
  Besides, software for handling email marketing
  campaigns has a number of other important
  functions. First, it tracks all sent emails and
  detects the bounced ones. This information is
  automatically stored in databases. Second, it
  helps compile do-not-email lists. Third, it
  checks who opens your letters and clicks on the
  links provided. Altogether these functions may
  help enhance your bulk email marketing campaign
  performance significantly.

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Opt-in mailing lists

• Instead of bombing all Internet users with your
  offer you can deliver it to those who are really
  interested in using opt-in mailing lists. Opt-in
  emails come as newsletters, special offers,
  promotions, etc. and can be requested by Internet
  users on websites they frequent. When customers
  dont want to receive the required emails, they
  can easily opt out from mailing lists. Opt-in and
  opt-out mailing helps deliver your offer to the
  interested parties without wasting time and
  efforts on sending it to those who can delete it
  without reading.

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