Neev Capabilities in Building Video and Live Streaming Apps

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Architecting Applications for Video/Live Streaming
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About Neev
Key Company Highlights
Web
Mobile
Cloud
Magento eCommerce SaaS Applications Video
Streaming Portals Rich Internet Apps Custom
Development
AWS Consulting Partner Rackspace Joyent
Heroku Google App Engine
iPhone Android Windows Phone 7 HTML5 Apps
250 team with experience in managing offshore,
distributed development.Neev Technologies
established in Jan 05 VC Funding in 2009 By
Basil Partners Member of NASSCOM
ESCDevelopment Centers in Bangalore and Pune.
Offices at Bangalore, USA, Delhi, Pune,
Singapore and Stockholm.
User Interface Design and User Experience Design
Performance Consulting Practices
Quality Assurance Testing
Outsourced Product Development
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Clients
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Neevs expertise on Streaming Media applications

• Neev has worked with more than 15 B2C companies
  building or enabling applications in the domain
  of video/live streaming. Our clients are spread
  across verticals including Media and
  Entertainment, Education, Social Networks and
  direct consumer applications
• Design, build, deploy and maintain applications
  that are stable and reliable and could even work
  on slow internet connections.
• Streaming servers Wowza Media Server, Flash
  Media Server, Darwin Streaming Server
• Encoding and Transcoding Software FF Mpeg,
  Zencoder, Encoding.com, AWS Elastic Transcoder
• Media Format mp4, flv, avi, mp3
• Protocols RTMP, RTMPPE, HLS, HTTP, Progressive
  downloads, RTP/RTSP
• CDNs Cloud Front (AWS), Akamai, Bit Gravity

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Neevs expertise on Web Technologies

• Java and Open Source Software Java, J2EE,
  Spring, Hibernate, JMS, JPA, JCAPS
• Web 2.0 and Rich Client JSF, Ruby on Rails,
  PHP, Groovy on Grails, GWT, jQuery, ExtJS
• Application and Web Servers Apache, Tomcat,
  JBOSS,
• Mobile Development iPhone/iPad, Android and
  Blackberry, Mobile Web, RESTFul and SOAP web
  services, GPS location aware, Bluetooth,
  offline data and synch
• Social Media Integration with Facebook,
  Twitter.
• Cloud Computing and migration Development for
  public clouds AWS, Google App Engine, cloud
  application monitoring
• UI/UX Process - Heuristic Analysis, Interaction
  Design, Visual design, HTML-isation

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Key areas Neev evaluate before development

• Underlying technology Evaluate the need and
  fitment of the technology options. This will also
  depend on the mode of rendering the content,
  including mobile platforms.
• Streaming Media Servers
• Encoding and transcoding software
• Streaming Protocol to be used
• Media file formats
• Hosting infrastructure Depending on the content
  volume and the number of users, suitable
  infrastructure has to be planned.

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Services Offered

• Technical Assessment and Design
• Product/Application development
• Application architecture re-design or improvement
• Social Media Integration
• Payment gateway and other third party integration
• Application Support and Maintenance
• Performance tuning and scaling
• SaaS-ification
• Deployment on Cloud, monitoring and hosting
  management

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Project Methodology
Tools
Process
Project Management Tools Redmine Jira/Trac Deploym
ent Tools Jenkins Emma/Cobertura QA
Tools Selenium Jmock Knowledge Capture Tools Neev
Hub
Test Case Driven testing
Feature/Functionality level QA
ownership Daily/hourly Builds Smoke
tests Early Stage Integration Testing
Detailed Communication of the outcome
of the various QA activities
Impact Analysis of Bug Fixes Constant
Process Improvements User Acceptance Tests
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Case Study Myplex

• Myplex.tv is the flagship service of Apalya.
  Apalya holds a monopoly in India in mobile video
  content streaming market. Apalyas white-label
  platform is used by various telecom majors like
  Airtel, Vodafone for providing mobile TV
  streaming services. The client wanted to build a
  video streaming application to deliver the
  content on mobile devices.
• Highlights
• The biggest challenges to deliver content on
  mobile devices are the devices are thin clients
  and the mobile networks have slower speeds.
• Given the nature of users, the application has to
  be deployed on the cloud. Further, most of the
  scaling processes have to be automated.
• Neev designed, developed and deployed a fully
  scalable cloud-based application architecture
  that could support heavy traffic and heavy
  content which is typical of a video content
  portal.
• Neev deployed a cross-functional team that
  focused on Scalable Architecture and Design,
  Server Commissioning, Maintenance and Go-Live
  Support on Amazon Cloud, Project Planning and
  Configuration Management strategy that enabled
  multi track development, Automated Test
  Strategy using Sanity Case Automation
• Neev developed the backend infrastructure
  required for pre-processing all video content
  into 4 different video formats (Low, Medium,
  High, Very High) to suit the consumer's network
  bandwidth capacity and video quality
  requirements.
• In order to enable the video to play on various
  devices, the solution was enabled to stream
  content in various formats such as RTMP, RTMPE,
  RTSP, HTTP.

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Myplex A screenshot
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Case Study Myplex continued..

• Tech Stack
• Java / J2EE (Struts, Spring, Hibernate, JSP,
  JS/CSS)
• AWS - EC2, S3, RDS, Auto-Scale, Cloud Front
• Wowza Streaming Server
• HTML5
• JW Player

• Plugins used jwPlayer, AWS Elastic Load Balancer
• Third Party Libraries Solr

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Myplex Video Streaming Process Flow
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Case Study Tubifi

• Making Video Ads is expensive. Tubifi.com wanted
  to make this process affordable. It is a SaaS
  based video compiling and editing platform which
  brings down the cost of video ad creation from
  80K to 6K a whopping 92. Video editors can
  try different video/audio footages and purchase
  the ones they (or the end customer) like.
  Tubifis key differentiator is the integration
  with Stock Footage Vendors (like Getty images,
  Pond5, Killer tracks). The vision of Tubifi is
  to create a common platform for ad-consumers,
  video stock providers and ad-creators.
• Highlights
• Neev started engaging with the Tubifi team at an
  early stage. Neev helped in creating a roadmap of
  the product. Neev also developed the features in
  a phased manner to build a functional MVP. This
  was needed to acquire investors a quick launch
  to gather user base and further addition of
  features to stay ahead of competition.
• Neev developed a feature wherein an user can drag
  and drop videos on the timeline. Different videos
  and audios can be then be joined together in a
  simple gesture. Videos can also be inserted,
  split, overwritten, and trimmed in the timeline.
• For purpose of exhibiting to clients,
  compositions created can be duplicated and
  downloaded once purchase is completed. The
  downloaded composition can be used in other
  Desktop solutions. Compositions can also be
  downloaded as mp4 to share with the clients.
• Other features developed include Two Video and
  Audio tracks with additional Voice over tracks to
  support multiple clips are also provided. Titles
  can also be added with different styles for a
  composition.
• Transcoding and Download of purchased stock
  footage is separated from Video Editor and
  back-end system takes care of these processes.
  All the stock purchase happens in the back-end.
  The requests are queued in Amazon SQS and are
  executed in back end. This way the downloads are
  optimized for traffic and bandwidth usage while
  the user need not be present online.

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Tubifi screenshots
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Case Study Tubifi

• Tech Stack
• Java To keep the App light
• Flex Player Video Player
• CAS Single Sign-on Authentication
• MySQL Database
• Twistage Transcoding
• Amazon SQS Queueing service
• Jenkins Continuous Integration
• Authorize.Net Payment Gateway
• Mp4, XML formats Export Formats

• High Availability Site Architecture for a Content
  Heavy Application
• Videos are streamed from Twistage
• As video data increases, App servers are scaled
  up without any downtime
• Eliminates any Single Point of Failures
  throughout the architecture
• Automated data back-ups
• Application restoration/re-deployment drills

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Case Study Attend by Video

• Attendbyvideo.com enables real-life knowledge
  sharing using audio, video and file-sharing
  capabilities, between people from various walks
  of life in an easy mutually rewarding manner.
• Highlights
• The challenge was to design and build a system
  that could be used by first time users or those
  with minimal knowledge of IT. Another challenge
  was to have a stable and reliable
  audio/video/sharing interface that can work even
  on a slow connection.
• Neev leveraged features provided by the APIs of
  Webex to provide a user interface for sharing
  audio/videos/files. Through the portal, an user
  can schedule, conduct, join and record sessions
  for future references.
• The system was designed to have an intuitive UI
  which everyone can use.
• The system makes use of 25 user licenses of Webex
  which are distributed in a token ring basis among
  different users (logged in).

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Case Study Attend By Video

• Tech Stack
• Ubuntu OS
• Ruby, Rails, HTML, CSS, Javascript, Jquery,
  Background RB Development Platform
• MySQL Database
• Solr Search Server
• Comm100 Chat service for Customer Support
• Cisco Webex Integrated with App using URL and
  XML API provided by Webex Web Conferencing
  Platform
• Subversion Source Control
• Selenium RC Testing Platform
• Sendgrid Email Service

• Cloud Deployment
• Amazon EC2/EBS/ELB/RDS/S3/Elastic Cache
• Monitoring Tools Monit, Cloudwatch, Pingdom

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The Neev Edge

• End-to-end consultative approach for software
  solutions through needs assessment, process
  consulting and strategic advice
• Internal QMS are ISO 9001-2008 certified and CMM
  level 3 compliant.
• Continuous process and service level improvements
  through deployment of best-of-breed processes and
  technologies
• International Standards and best practices on
  Project Management including PMI, ISO and
  Prince-2
• Proven EDC Model of delivery to provide
  predictable results
• Scrum based Agile development methodology

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sales_at_neevtech.com
Neev Information Technologies Pvt. Ltd.
Sweden
Singapore
India - Bangalore
USA
India - Pune
Neev AB, Birger Jarlsgatan 53, 6tr, 11145,
Stockholm Phone [phone]
13 LSquare, 3rd Floor Parihar Chowk,
Aundh, Pune 411007. Phone [phone]
The Estate, 121,6th Floor, Dickenson
Road Bangalore-560042 Phone [phone]
08-03 SGX Centre 2, 4 Shenton Way, Singapore
068807 Phone [phone]
1121 Boyce Rd Ste 1400,Pittsburgh PA 15241 Phone
1 888-979-7860