Case Study – The Tale of 3 Local SEO Clients

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Case Study

• The Tale of 3 Local SEO Clients
• - By

SubmitINme
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SUMMARY

• As more and more local customers are turning to
  internet to find local services and products,
  local SEO has become a must for small and medium
  businesses.
• 64 of local customers use directories and online
  search engines to find a local service provider.
• Local SEO has become a boon for local businesses,
  from plumbers to cleaning service, packers
  movers, electricians, restaurants and removal
  services
• Today, everyone is ready to offer you a local SEO
  solution but do all deliver
• In this case study, we are analyzing the success
  rate of our Must Local SEO package.

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The Purpose

• The purpose of the case study is to evaluate
  the effectiveness and ROI of the Must Local SEO
  Package
• With so many Local Business SEO services and
  service providers it is a daunting task for
  clients to choose who or which method is the best
  for their business.
• Time and again we hear terrible tales from
  clients on how their previous SEO provider(s)
  ripped them off and in some cases got their sites
  banned with black hat SEO.
• We decided to do a study for 3 clients who are
  into local business with PPC spend

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Client(s) Requirement

• Rank Organically for the keywords related to
  their business in their locality on Google and
  other top search engines.
• Precise Map location at the top mapping sites
  with detailed listings.
• 100 Complete profiles on their business
• Higher visibility over Social Media
• Good reputation at top review sites
• Better social engagement activity
• A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE

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The Local SEO strategies Share Basics
OFF PAGE SEO
LOCAL BUSINESS DIRECTORIES
ON PAGE SEO
SOCIAL MEDIA
MAP SITES
GPS
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Client -1 American Coach Limousine Location
Chicago Business Type Limo Service

• They specialize in Luxury Travel, Airport Pickup
  Drop Services, Travel for business conference,
  vacation travel etc.
• Their popular services
• Chicago Corporate Limo Accounts
• Chicago Town Car Service
• Chicago Airport Sedan Service
• Chicago Champagne Wedding limo
• Chicago Bachelor Party limos

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Client -2 2 Girls N a BucketLocation Tampa,
Florida Business Type Cleaning Service

• They offer affordable yet professional cleaning
  service in Tampa Bay area . Highlights of
  their business
• Fully Licensed Trained Staff
• Green Cleaning Service
• Reasonable Pricing
• Prompt Professional Cleaning Service
• Flexible Tampa Cleaning And Maid Service

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Client -3 Glass Genie Location Dallas
Business Type Windshield repair service

• Dallas Bases Windshield repair company with
  several other locations.
• They are experts in
• Windshield Replacement
• Windshield Repair Services
• Auto Glass Repair
• Car Window Repair

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The Process of Local SEO

• The procedure how the Local SEO service was
  performed for all the 3 Clients
• STEP 1 SETUP ANALYSIS
• Google Analytics Setup
• Webmaster Tools Setup
• Competitor Analysis
• Back Link Analysis
• SERP Analysis
• Website Analysis

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The Process of Local SEO contd

• STEP 2 On Page Optimization
• Keyword Research
• Keyword Mapping
• Google Page speed Optimization
• Sitemap.xml Generation
• Sitemap.xml Submission
• Meta Title writing Optimization
• Meta Description writing Optimization
• Meta Keywords Optimization
• H1 Tag Optimization
• Image Name Alt Tag Optimization
• Canonical Optimization
• Robots.txt Optimization
• Outbound Links Optimization
• 404 Redirect Optimization
• Structured Data

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The Process of Local SEO contd..

• STEP 3 Local Business Setup
• About Company - Create Optimize
• Google Places, Yahoo Bing Portal Listing
• Registration to Additional Business Sites
  Yellow Pages -15
• DMOZ Submission
• Submission to Additional Local Web directories
  -25
• GPS Data aggregator submissions
• Map Listing at top 8 map sites
• Setting up pages at Review Sites -5

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The Process of Local SEO contd..

• STEP 4
• Local Business Promotions (Ongoing Monthly
  Promotions)
• Facebook , Twitter. Google Updates
• Video Promotions
• Citations -15
• New Local Directories, YP , Reviews Ratings
• Enhanced Social Media Branding
• Local Classified Ad Marketing
• B2B Portal listings
• Social Bookmarking
• Blog Promotion
• Directory Promotions
• Press Release Promotions
• Article Marketing
• Infographics

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Keywords selected after research
Website Keyword-1 Keyword-2 Keyword-3
limo service Chicago Cheap Chicago Limo service Chicago Limousine
Tampa Cleaning Services cleaning service Tampa fl cleaning services Tampa Florida
windshield replacement Dallas windshield repair Dallas Auto Glass Repair Dallas
http//americancoachlimousine.com/
http//2girlsnabucket.com/
http//glassgenie.co/
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How did the work flow proceed?
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How did the work flow proceed?contd
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How did the work flow proceed?contd
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How did the work flow proceed?contd
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How did the work flow proceed?contd
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Month 5 6 ?
The 3 websites were analyzed for their SEO
SUCCESS RATE their respective industry trends
were identified incorporated
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Local SEO Success Rate, Position Improvements
Proof Follows.
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Client -1 American Coach LimousineKEYWORD
POSITION REPORT (4th month)
Click here for a clear view
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Client -2 2 Girls N a BucketKEYWORD POSITION
REPORT (2nd month)
Click here for a clear view
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Client -3 Glass GenieKEYWORD POSITION REPORT
(2nd month)
Click here for a clear view
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At the end of the sixth month of Local SEO
promotion

• What did the 3 Clients Gain?
• An average of 5-10 leads each day via search
  engines
• Increased ROI when compared to PPC advertising
• Exceedingly higher success rate with minimal
  investment
• Their businesses have transformed from small
  medium levels to a larger space driving business
  deals with people outside their local
• They are at the verge of referring clients to
  their colleagues due to over crowding of internet
  based leads in a particular day

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FinallyAll 3 of them transformed intoUltra
Happy Clients of SubmitINme
And they still continue their SEO services with
them at regular intervals per EXPERT advice
guidance
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Wish to be one among such successful clients of
SubmitINme?
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at a Click
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Call Now 91-4652-230776
Email enquiries_at_submitinme.com
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cal- business-marketing.aspx