Dorset College-Digital Marketing Course Dublin, Ireland PowerPoint PPT Presentation

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Title: Dorset College-Digital Marketing Course Dublin, Ireland


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Digital Marketing Course in Dublin, Ireland.
Dorset College http//www.dorset-college.ie/66
Dorset Street Lower, Dublin Tel 353 (01)
8611111, Email info_at_dorset-college.ie
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About Dorset College
  • Founded in 1983, Dorset College is committed to
    developing high quality courses to meet the
    challenges of an increasingly diverse student
    base and demanding workplace.
  • Situated close to the city centre, the college
    has grown into a vibrant centre for learning,
    which caters for the needs of School Leavers,
    Graduates, International Students and Mature
    Adults.
  • There are many courses that Dorset offers, and
    Digital marketing is one among the courses.
  • All courses are accredited by leading Educational
    Examining Bodies. The approval of the College by
    numerous Accreditation Bodies such as HETAC,
    FETAC, ACCA, IATI, CIPD, ACELS and PMI 

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Courses Offered
  • Accounting Finance
  • Business, Management HR.
  • Computing IT
  • Montessori Healthcare
  • Law Forensic Psychology
  • Multimedia Web Design
  • International Students
  • English language school
  • Blended E-learning.

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Digital Marketing Course characteristics
  • Learn how Digital Marketing fits into an
    integrated Marketing communications strategy.
  • Understand each of the key aspects of digital
    marketing, namely social media marketing, blogs,
    rich media, email marketing, search engine
    optimization, and online advertising.
  • Acquire the knowledge on how to run a digital
    media campaign from its inception to
    implementation, including monitoring and analysis
    all aspects of a digital media campaign.
  • Understand core issues such as the potential
    technological, social, legal and economic impact
    of Digital Marketing.
  • Recognize the importance of network security to
    the Digital Marketing activity.

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Topics covered in Dorsets Digital Marketing
programme
  • Website Structure Design that will get you
    noticed
  • Google Analytics Explained
  • Foundational Pillars of SEO
  • Science of Adwords Traffic
  • Inbound Linking In-depth
  • Digital Advertising Explained
  • Google Adwords
  • Social Media PR
  • What is Blogging? Writing for the Web
  • Social Networking and Media Sites
  • The Email Marketing Persuasion Formula
  • Content Management Systems (Wordpress, Joomla and
    Oscommerce)

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FETAC Digital Marketing Certification
  • On successful completion of all assessments,
    participants will be awarded
  • FETAC Digital Marketing Component
    Certificate Level 5
  • Book Digital Marketing Course

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Digital Marketing Career Opportunities
Progression
  • Digital Marketing Course will prepare student to
    take on the SEO and Online Marketing of a company
    with the skills necessary to give your company a
    boost on the web.
  • Those who successfully complete the Internet
    marketing and ebusiness course may consider other
    related FETAC Level 5 and 6 courses in Marketing
    or other professional career focused programmes
    such as CIW Web Design Master qualifications or
    Business Studies.
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