iPod

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iPod

• (And How It Help Apple Take Over the World)

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iPod Background

• Introduced on October 23, 2001
• First iPod had a 5 GB hard drive
• Steve Jobs said it would put, "1000 songs in your
  pocket."

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More iPod Background

• The iPod was named by a freelance copywriter,
  Vinnie Chieco.
• He thought of the name after remembering the
  movie, 2001 A Space Odyssey.
• Apple had the name registered for internet kiosks
  that they had never used.

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New Styles, New Storage

• Since the release of the first iPod, Apple has
  released 3 new iPods the iPod Mini, the iPod
  Nano, and the iPod Shuffle.
• They have also released an iPod Photo and iPod
  Video.

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New Styles, New Storage

• As the new iPods were introduced, customers were
  also given a choice of how large of a hard drive
  they wanted. iPods now came in storage
  capacities from 512 MB to 80 GB.

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High Demand High Profits

• Since MP3 players were introduced into the
  market, iPod has held a major portion of the
  profits.
• The iPod has increased in sales from selling
  125,000 in the first fiscal quarter to selling
  over 21 Million is the last fiscal quarter.

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High Demand High Profits

• Effective Advertising and Limited Edition iPods
  have also help Apple sell the MP3 player.
• Limited Edition examples iPods with Madonna
  autograph the U2, How to Dismantle an Atomic
  Bomb, edition Apple even came out with a Harry
  Potter Edition.

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High Demand High Profits

• While the actual iPod is a constant seller, Apple
  has also made lots of money off iPod accessories.
• Earphones, iTrips, Speaker Systems and many other
  extras has also helped Apples revenue.

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High Demand High Profits

• One major adventure that has created money for
  Apple was the launch of iTunes.
• At about 1 dollar a song, and if the user
  actually paid for all their songs from iTunes,
  the average iPod would hold over 10,000 dollars
  worth of music.

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What Does This Mean for Apple?

• The giant success of Apples iPod, along with
  Apples other products, has created an average
  company profit of nearly 1 Billion dollars per
  quarter.

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What Does the Future Market Hold?

• While iPods will, predictably, still hold the
  majority of MP3 sales, other companies are trying
  to also cash in.
• One example is Microsofts Zune.

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Sources

• www.wikipedia.com
• http//www.wired.com/news/columns/cultofmac/0,7195
  6-2.html
• http//www.apple.com/pr/library/2002/jan/16results
  .html
• http//www.apple.com/pr/library/2007/01/17results.
  html
• http//www.macworld.com/news/2002/12/10/ipod/index
  .php