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?. Unit Objectives
?. Lead In Activities
?. Study Of The Text
?. Practical Writing----Business Cards
?. Assignments
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Unit 7 ????

• Teaching
• Objectives

1.Master the key words and structures. 2. learn
something about the richest man in the
world--Bill Gates. 3. Getting rich is a dream of
most young people, but how to get rich is in fact
something more important for you to consider. As
a college student, one should have a clear idea
of what he should do and what he can do to become
rich.
afford estimate encode wander
intimate approach virtual date
mobile exchange insert fortune
sign an agreement start up go off
click intention be based on
take up be true of leave behind
Vocabulary
Key Points
double negative, of which, the reason why
Structure
Skills
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1.1. Bill Gates
1.2. Topic-related words or phrases
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1.1. Bill Gates
William Henry, III (1955 -- ), American business
executive, chairman and chief executive officer
of Microsoft Corporation. He was born in Seattle,
Washington. Gates confounded Microsoft in 1975
with Paul Alien, his high school friend and
partner in computer-language development from
1967. Fascinated by computers by the age of 12,
Gates was involved with various programming
projects throughout high school. While attending
Harvard in 1975, Gates teamed with Allen to
develop a version of the BASIC computer-programmin
g language for the Altair, the first personal
computer. As a result of this work on BASIC,
Gates decided to drop out of Harvard University
in his junior year to devote his time to
Microsoft, pursuing his vision of a computer on
every desk and in every home, the idea behind the
company.
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1.1. Bill Gates
In the early 1980s, Gates led Microsoft's
evolution from a developer of programming
languages to a diversified software company
producing operating systems and applications
software as well as programming tools. This
transition began in 1981 with Microsoft's
introduction of MS-DOS, the operating system for
the IBM PC, the new personal computer from
International Business Machines Corporation
(IBM). Gates persuaded other computer
manufacturers to standardize on MS-DOS, fueling
software compatibility and computer industry
growth in the 1980s. Gates also pushed Microsoft
to introduce application software, such as
Microsoft word-processing software for the IBM
PC. In a key strategic move, Gates agreed to
develop application software for the Macintosh,
made by Apple Computer, prior to the release of
the first Mac in 1984. This strengthened
Microsoft's position as a developer of
applications that take advantage of the graphical
user interface.
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1.1. Bill Gates
Much of Gates' success rests on his ability to
translate technical visions into market strategy,
and to blend creativity with technical acumen. He
has accumulated one of the world's largest
personal fortunes from his holdings of Microsoft
stock and is known for his personal and corporate
contributions to charity and educational
organizations. Gates continues to be personally
involved in product development at Microsoft. His
willingness to back new technologies such as
Microsoft Windows NT, and workgroup applications
has kept Microsoft at the forefront of computer
hardware and software evolution.
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1.1. Bill Gates
Gates has made personal investments in other
high-technology companies. In 1988 he founded
Corbis Corporation, which now owns the largest
collection of digital images in the world. In
1995 Corbis purchased the Bettmann Archive of 16
million photographic images and announced plans
to digitize part of the collection. In 1994 Gates
and Craig McCaw, a pioneer in the cellular
telecommunications industry, became primary
investors in Teledesic Corporation. Teledesic
planned to launch several hundred low-orbiting
artificial satellites to create a
global,high-speed telecommunications network.
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1.2. Topic-related words or phrases
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2.1. Summary Questions and Concluding Remarks
2.2. Specific questions from the text
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2.1. Summary Questions and Concluding Remarks
1). Q Why What do you know about Bill Gates?
Bill Gates is the most famous person in
software industry and the richest man in the
world. Though he dropped out of Harvard, he
succeeded in founding Microsoft and created
Windows, which is used in two-thirds of the
world's computers. Now he is developing the HPC
because it is his intention that there is a
computer in the pocket of everybody in the world.
2). Q What does his mansion overlooking Lake
Washington suggest?
It tells us about his ingenious inventions
of high-tech as well as his attitude towards
human relationships.
3). Q Do you think that a person who gets a
college education would have a great future ahead
of him?
It all depends. University education is of
course very important to most people, but it is
not the only way to success. People can achieve
their goals in life through different approaches.
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2.2. Specific questions from the text
Lines1-7 1). Q Who is Bill Gates?
American computer entrepreneur, he is the
richest person in the world, who confounded with
Paul Allen the computer software company
Microsoft in 1975.
2). QHow rich is he?
He earns 20 million every night, and his
fortune is estimated to be ?18 billion and he
become the youngest multi-billionaire in American
history
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2.2. Specific questions from the text
Lines1-7 3). Q Where does he get all his money?
He gets his money from his shares in his
company, Microsoft.
4). Q How does the author describe the amount of
his money?
His personal wealth is more than the
annual economic output of over a hundred
countries.
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2.2. Specific questions from the text
Lines8-14 5). Q How does he spend his money
according to the text?
He spends a lot of his money on his
house, and has packed it with high-tech
gadgetry and TV monitors.
6). Q What will the visitors find in Bill's
house?
Visitors will find their favorite pictures shown
on the screen, and their favorite music played
because all their personal preferences are
encoded on o smart card.
7). Q Anybody who wants to visit Bill's house
can go about his house, can't he?
No, only the most intimate friends can
open all the doors because the smart card is
specially programmed.
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2.2. Specific questions from the text
Lines15-23 8). Q What does "this cold-blooded
approach" refer to?
It refers to the smart card encoded with
the visitors' personal preferences.
9). Q Why is Bill Gates' love life described as
cold-blooded?
gill Gates mostly went out with his ex-girlfriend
on virtual dates.
10). Q Who is Ann Winblad?
Ann Winblod is now a successful business
women, Bill Gates' ex-girlfriend.
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2.2. Specific questions from the text
Lines8-14 11). Q How did they enjoy themselves
by going to movies?
They would go to the same movie at the
same time in different towns and then
talk about it on their mobiles.
12). Q Why did they do it in such a way'?
Probably they enjoyed this kind of virtual
dates. Or maybe they are both so successful that
it is not easy for them to live together.
13). Q What did Bill Gates sign with his wife
when they got married?
They signed an agreement, which would
allow Bill Gates to go on an annual holiday with
his ex-lover.
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2.2. Specific questions from the text
Lines 24-30 14). Q What does the nickname "King
of the Nerds" mean?
A "nerd" is a dull, unsophisticated computer
addict.
15). Q Why does the author say this was simply
unfair?
Because he is not foolish at all Actually he was
one of the top ten students in the U.S. when he
was in the ninth grade.
16). Q How did he manage to be in the same
class as the girls he fancied in Harvard
University?
He just inserted a piece of software into the
college computer.
17). Q Why did he leave Harvard University
before graduation?
Because he knew that the best thing for him to do
at that time was to start up a software company.
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2.2. Specific questions from the text
Lines 31-34 18). Q Why is Microsoft so
successful?
Bill Gates knew himself very well. He knew that
his success lay in software instead of hardware,
so he put all his efforts into software.
19). Q What is the main business of Microsoft?
Its main business is to design and produce
software.
20). Q When did Bill Gates become a
billionaire?
He became a billionaire at the age of 31.
21). Q What is Windows?
It is a system that can be run by clicking on
icons with a mouse.
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2.2. Specific questions from the text
Lines 35-39 22). Q Do you know how many people
in the world use Windows?
About two-thirds of computer users in the world
choose Windows
23). Q What is Bill Gates engaged in nowadays?
He is working hard to develop the HPC.
24). Q Why does he want to develop HPC?
It is his intention that every user can afford a
HPC.
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1). There is nothing he can't afford.
Cant afford have not enough money to pay for
Examples A. I really want a new mobile, but
I can't afford one. B. How can you afford to
dine out every weekend?
2). Every morning, when his alarm clock goes off,
the software tycoon is 20 million richer than
when he went to bed.
go off begin to ring make a loud noise
Examples A. The alarm clock went off at
six and woke me. B. B. Our neighbors
car alarm is always going off in the middle of
night.
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3). His wealth is based on his company...
base...on use as a basis for
Examples A. His conclusion was based on
experiments. B. The film is based on a
novel by Dickens.
4). He has a personal fortune estimated at ?18
billion which is more than the annual economic
output of over a hundred countries.
estimate guess an amount, price or number as
exactly as you can
Examples A.It's been estimated that the
number of car-owners will increase by 10.
B.It is difficult to estimate how many illegal
guns there are in America.
annual happening every year
Examples A. The company has 5,000
employees, with an annual turnover of one billion
dollars. B. What is the annual rainfall in
this area?
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output the amount of something that is made
production
Examples A.The world output of crude oil this
year is 10 percent higher than last year. B. The
car factory had a large output last year.
5). He has built a mansion overlooking Lake
Washington that he's packed with high-tech
gadgetry and TV monitors, some taking up an
entire wall.
pack pat things into cases
Examples A. We're going on holiday
tomorrow, and I haven't started packing yet!
B. Bill packed all his books into boxes.
take up fill (a place), occupy

• Examples
• A. The oceans take up the greater part of the
  earth's surface.
• B. The mayor has taken up residence on State
  Street.
• C. This table takes up too much room.

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6). Visitors are given a smart card encoded with
their personal preferences, so that, as they
wander from room to room, their favourite
pictures will appear on the screens...
preference a thing you prefer
Examples A. We could eat Chinese,
Japanese or Indian food -- do you have any
preference? B. I have a preference for the
theatre rather than the cinema. C. Some
people choose the train in preference to driving.
wander walk slowly without purpose
Examples A. The children wandered about
in the woods. B. Bill wandered the
countryside, doing some odd jobs. C. Mary
wandered the streets, looking for her dog.
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7). The card is programmed so that only the most
intimate friends can open all the doors.
program enter a set of instructions into a
computer so that it will do a certain function
Examples A. My computer is programmed
to perform difficult calculations. B. John
programmed his computer to sound an alarm in the
morning.
8). his cold-blooded approach to human
relationships 'also seem to be true of his love
life.
cold-blooded Similar compound words
warm-hearted white-haired blue-eyed
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approach a method of doing something or dealing
with a problem
Examples A. There are two basic
approaches to teaching a foreign language.
B. He failed to come up with a better approach.
be true of be the same to
Examples A. This is a rule true of all
cases. B. The same is true of the way of
life in Japan.
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9). ...the couple conducted much of their
relationship by going on virtual dates.
conduct direct, manage
Examples A. John was appointed to conduct
the advertising campaign. B. The
company conducted a survey to find out people's
reaction to its new product.
virtual of or about interaction in cyberspace,
of or about interaction with other people on
computer
Examples A. The virtual reality
program made it seem as though I were piloting a
plane. B. A virtual business is one that
exists in cyberspace.
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10). ...discussing the plots and exchanging
opinions.
exchange give something to someone in return
for something else
Example A. They still exchange gifts at
Christmas. B. Where can I exchange my dollars
for pounds?
11). ...leaving his wife behind.
leave behind fail to bring or take
Examples A. She was in such a hurry that
she left her umbrella behind. B. I have
left my coat behind in the restaurant, C.
Don't leave me behind.
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12). ...where he managed to be in the same class
as the girls he fancied by inserting a piece of
software into the college computer.
fancy like or be attracted to someone want
Examples A. Would you fancy a coal
drink? B. After a hard day at work, I
fancy a hot bath.
insert put something inside something else
Examples A. Please insert your credit card
into the slot. B. Bill inserted a bookmark
into the book.
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13). Gates saw that his fortune lay in software,
lie in exist in
Examples A. The beauty of Suzhou lies in
its traditional design of gardens. B. His
failure in the interview lay in his lack of
confidence.
14) . Now the multi-billionaire, whose software
is used in two-thirds of the world's computers is
developing the HPC.
develop invent or produce a new product
Examples A. We've developed the project from
an original idea by Johnson. B. We must
develop all the natural substances in our
country.
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15). It is his intention that there should be a
computer in the pocket of everybody in the whole
world.
intention plan, purpose
Examples A. He has no intention of buying a
new car. B. He has every intention of going to
Paris to study French.
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Unit 7 ????
Bill Gates is an extremely rich man who
prefers modern facilities but he is somewhat
strange in his lifestyle. Even his love life
seems to be a bit cruel. Gates was so smart that
he started his own computer company, Microsoft,
even without finishing his study at Harvard
University. Gates' realization that his fortune
lay in software has made Microsoft incredibly
successful. As a software tycoon, Bill Gates has
the intention that everybody in the world should
have an HPC in his pocket.
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Unit 7 ????
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5-7620341?                                  
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Unit 7 ????
Dear Prof .Hopkins It  is  my  pleasure  to  
invite  you  to  Nanjing   University as  a  visit
ing  professor  from  April 1 to june  30 . We  wi
ll offer you  a  salary  of  3000 per
month . And  all  travel  expenses  can  be  reimb
ursed . If  you  want  to  know  the  specifics  o
f  your  activities  during  this period , please 
 contact  . LiQing , whose  telephone  number  is 
 025-7620341. Department  of  English   Nanjing  
University  
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Class is over, Thank
you!