VW

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VW

• STRATEGIC PLANNING
• By
• Dr. Magdy M. Hussein

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Strategy

• "Strategy is the direction and scope of an
  organization over the long-term which achieves
  advantage for the organization through its
• 1- configuration of resources within a
  challenging environment,
• 2- to meet the needs of markets and
• 3- to fulfill stakeholder expectations".
• Johnson and Scholes (Exploring Corporate
  Strategy)

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Three-Stage Process
Strategy Formulation
Strategy Implementation
Strategy Evaluation
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Strategy Formulation
Vision Mission
Opportunities Threats
Strengths Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
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VW Mission StatementTo offer
attractive, safe and environmentally sound
vehicles which are competitive on an increasingly
tough market and which set world standards in
their respective classes.

• Toyota Mission Statement
• To sustain profitable growth by providing the
  best customer experience and dealer support.

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Top 5 Worlds Most Successful Cars Ever.
5. Ford Model T 16,500,000 sold cars
4. Volkswagen Beetle 21,529,464 sold cars
2. Ford - F series 25,000,000 sold cars
3. Volkswagen Golf 24,000,000 sold cars
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Top 5 Worlds Most Successful Cars Ever.

• Toyota Corolla
• 35,000,000 sold cars

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VW history

• 1875-September 3rd, Ferdinand Porsche was born.
  1931-Porsche drew first sketches of the Beetle.
  1934-Adolf Hitler contracts Porsche to develop
  the Beetle
• 1938-Laying of the cornerstone of the VW factory
• 1939-Germany goes to war
• 1946-1785 cars were constructed mostly by hand.
• 1955-April, Volkswagen of America was originally
  formed
• 1963-Sept., 7 millionth Beetle produced.
• 1975-Last year for the "Thing".
• 1995-Sharan Van was introduced in Europe.
  1998-Jan,Volkswagen unveil the production of the
  new beetle.

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VW history
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VWs Garage

• VW owns the following carmakers
• 1- AUDI
• 2- Lamborghini
• 3- Rolls-Royce
• 4- Bentley
• 5- SEAT
• 6- SKODA

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SWOT Analysis

• SWOT Analysis is a very effective way of
  identifying
• Strengths (Country of Origin)
• Weaknesses (Partnership)
• Opportunities (EU vs. NAFTA)
• Threats (Merging)

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NOW LET US HAVE FUN ?
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1- What country makes this car?
Israel
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2- What country makes this car?
China
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3- What country makes this car?
Sweden
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4- What country makes this car?
South Korea
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5- What country makes this car?
India
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6- What country makes this car?
Spain
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7- What country makes this car?
Russia
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8- What country makes this car?
Monaco
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9- What country makes this car?
The Netherlands
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10- What country makes this car?
Malaysia
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THE END