Essential Tips To Improve Email Deliverability

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Essential Tips To Improve Email Deliverability
By Alphasandesh.com
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Inception

• Today, email deliverability is a big concern for
  any business person or online marketer who is
  using e-mail as a promotional channel. It is
  significant to understand email deliverability in
  perspective of the other e-mail metrics.

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Tips to improve email deliverability

• Just go through these significant tips to improve
  your email deliverability
• Email verification
• Clean your email list regularly
• Reduce spam complaints with permission email
  marketing
• Double opt-in to avoid email blacklists
• Make use of constant from address and subject
  line
• Pay attention to customer engagement
• Manage your email bounce rate

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Email Verification

• There are different methods used to verify a
  sender's domain including sender ID, DKIM (domain
  key identified mail) and more presently DMARC or
  domain-based message authentication reporting. It
  is essential that these things are in place and
  set up correctly.

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Clean your email list regularly

• List cleanliness is, possibly, one of the most
  essential practices in email deliverability which
  comes after email authentication. It is also
  something you have total control over either you
  are hosting your own e-mail client or hiring a
  third-party service provider.

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Reduce spam complaints

• Do not violate the relationship you have with
  your customers. They opted-in to get a definite
  kind of e-mail communication from you like
  newsletter and gave you authorization to mail
  them.

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Double opt-in to avoid email blacklists

• Blacklists are every email marketer's nastiest
  nightmare. Decrease the risk of getting your IP
  address on these lists by employing a double
  email opt-in campaign.

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Make use of constant from address and subject
line

• By using a dependable "from name" your customers
  will be used to of receiving email from you and
  will be less probable to hit the spam button.
  Make your subject lines obvious and simple to
  identify if your customers immediately know who
  the email is from, they will be less likely to
  report your messages as spam.

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Pay attention to customer engagement

• Engagement metrics are necessary when it comes to
  e-mail deliverability and this particular matter
  is going to play the best role in the future.
• For any users that have not taken some kind of
  action in the past six months, think about
  sending your campaigns from a different IP
  address and making a re-engagement strategy for
  those subscribers.

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Manage your email bounce rate

• There are basically three kinds of bounces hard,
  soft, and technical. You should have a method in
  place for controlling each of these bounce types
  that ensure you are having valid customers and
  removing those that are not.

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Conclusion

• Each aspect of your email marketing program is
  essential and should not be ignoredin terms of
  deliverability as well as whole campaign's
  efficiency. Whether your company is big or small,
  if you are doing email marketing, improving your
  email deliverability must be your top priorities.

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Alphasandesh provides mailing services, for more
details please visit www.alphasandesh.com
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