Citation Analysis - Basics

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Citation Analysis
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What is Citation?

• Citation is referred to as the mention
  or reference of the Business Name, Address, Phone
  numbers (NAP) on other webpages(directories),
  even if there is no link to the website.
• Citation might be on the yellow pages, Online
  directories etc..
• Examples of Online Directories,
• Yelp.com, Yellopages.com, Superpages.com

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Need for Citation

• The reference or mention on directories, Google
  Local page, help build the sites Online
  authority.
• Citations are more helpful for Local Businesses.
• No matter if these citations links back to your
  site or not (Backlinks), they will be
  identified by search engines for the websites
  relevancy in search.
• A business with more citations will rank higher
  than that when compared with less citation sites.

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How citations should be?

• It is important that the NAP should exactly match
  with the NAP in the websites, Google Plus Local
  pages or on any other pages of the site (Blogs
  etc..)
• Choosing a same format (NAP) and using it the
  same in every directories is important for
  citation.
• Be 100 consistent in the name (abbreviations?
  Ltd?), address (suite number? floor?), and phone
  number (91? spaces or no spaces?) while building
  citations.

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Why citations are important?

• Citations are the primary factor for search
  engines to decide and rank the Local businesses
  for Local search results.
• It is obvious that the business with more
  citation always rank higher than that with less
  citation.
• Google measures the accuracy of the contact
  details in Local business listings and if same
  contact details is found on more directories ,
  Google builds trust on the Location and Contact
  information, and deliver it in the search
  results.
• Even Businesses with no website, gains importance
  on doing citations.

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Where Citations?

• Citations cannot be only on Local directories or
  niche directories( industry specified), but can
  be in blogs, social medias, etc
• Examples of Alternate Sources of citations are,
• Press Releases
• Question and Answer Sites
• Profile Pages
• Events
• Reviews

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Citations and Competitors

• It is always good to identify the competitors
  citations and then try to replicate our mentions
  on those areas of directories.

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