Kennys Bookshop

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Kennys Bookshop Art Galleries

• Utilisation of Broadband by Kennys
• Provide Backbone to new website
  www.kennysirishbookshop.ie
• Cooperation with E-Commerce Marketplaces
• Cataloguing of Books
• Customer Service and Customer Relationship
  Management
• Enhanced Want Service
• Maintenance of Web-sites
• Why Companies should consider Broadband
• Why Companies might not use Broadband

kennys
irish
bookshop
www.kennysirishbookshop.ie

• Tel [phone]

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Backbone to kennysirishbookshop.ie

• Customer accesses www.kennysirishbookshop.ie
• Reads through various sections e.g. Irish
  Counties, Religion
• Clicks to search for specific new used books
  about section

Broadband

• Library Management System
• Data held on Server in Liosbán
• Stores Bibliographic Data
• Dynamic Stock Information

kennys
irish
bookshop
www.kennysirishbookshop.ie
3
Exchange via Broadband with E-Commerce
Marketplaces

• Co-operation with 10 Different Marketplaces
• Amazon.co.uk, Ilab, Bibliodirect and so on
• New Site in China has gone online
• Kennys send additions/deletions daily in
  electronic format
• Receive orders daily via
• E-Mails
• Electronic Files in XML format
• Continual desire to drive business through to
  Kennys.ie
• Regular Articles about Kennys on Marketplace
  e.g. Bloomsday
• Advertise Kennys Bookshop on Each Marketplace
• Customer service

kennys
irish
bookshop
www.kennysirishbookshop.ie
4
Using Broadband to Store Information according
to OCLC Standard

• OCLC World Class Standard for data on books
• Originated in Library of Congress, Washington
• Standard used by Libraries worldwide
• Kennys apply Standard to Artwork, Antique maps
  prints, photographs, posters, reproduction maps,
  art prints, Irish ephemera and legal documents
• At least 100 more information in OCLC standard
  record
• Increased chance of consumer finding relevant
  book
• More storage required
• Increased time required to store information on
  each item
• Kennys have exclusive arrangement with LOC
• We draw down information from LOC Database in
  Washington
• We supply information to LOC on books New and
  Out of Print
• A Cataloguer inputs information on 150 books per
  day
• Change of process due to Broadband

kennys
irish
bookshop
www.kennysirishbookshop.ie
5
Importing Information from Specialised Stores

• New Development for Kennys
• High Value Low Volume Bookshop in UK in place
• Prestigious Booksellers Japan, US.
• Receipt of additions and deletions daily from
  stores via
• E-Mails
• Electronic Files
• Sell on www.kennysirishbookshop.ie on behalf of
  store
• Commission Basis
• Charge for Holding Books
• Hold information on customers who order via
  Kennys.ie
• For Mailing Lists
• Expansion to other Kenny Services The Kenny
  Gallery
• Only made financially viable due to Broadband

kennys
irish
bookshop
www.kennysirishbookshop.ie
6
Enhancing Kennys Wants Service with Broadband

• Old Idea with Fresh Impetus
• Individual Want of a customer old favourite,
  referral and so on
• File of wants by institution or bookseller
• Logged on file against each customer used to be
  diary
• Recurring Internal Search against our own
  database
• Automatic
• New Books added each hour
• World Wide Search
• Web-sites
• Known Booksellers
• Continual interaction with Customer about Wants
• Reminder that we have not forgotten the customer
• Ensuring that the want is still valid
• Processing a found want

kennys
irish
bookshop
www.kennysirishbookshop.ie
7
Broadband for Inter-Company Interaction

• Continuous Interaction between High Street Shop
  and Export Centre at Liosbán Industrial Estate
• Possibility of using Voice over IP
• Electronic Mail within Companies and to Customer
  CRM
• One Outlet to World Wide Web
• Inter-company exchange of Data

kennys
irish
bookshop
www.kennysirishbookshop.ie
8
Broadband for Continuous Maintenance of Web Site

• Bargain Book of the Week
• Desis Diary
• Old Galway
• Press Releases
• Art Exhibitions
• Information on new Artists
• New Catalogues available
• Features on Antiquarian material
• Search Engine Optimisation
• Ensuring that Website is
• Fresh
• Dynamic

kennys
irish
bookshop
www.kennysirishbookshop.ie
9
Why Companies should choose Broadband

• Regular Maintenance of Web Site
• Dynamic Link to Stock Information
• Improved Customer Service Customer Relationship
  Management
• Enhanced and Expeditious links with Trading
  Partners
• Reduced Operational Cost
• Better Inter-company interaction
• Remote Usage

kennys
irish
bookshop
www.kennysirishbookshop.ie
10
Why Companies might not choose Broadband

• If it aint broke
• Need Capital Expenditure to enable
• Common expectation that pipe will get smaller as
  users grow
• Need Capital Expenditure to re-enable old system
  if broadband is perceived to be inadequate
• Last Mile Issues weakest link of the chain
• Issues with regard to Virtual Private Networks
  Security on Broadband Mainly Satellite!
• Lack of IT Knowledge and Expertise in the Company

kennys
irish
bookshop
www.kennysirishbookshop.ie
11
Thank you for listening!
Kennys Bookshop Art Galleries
Shop online www.kennysirishbookshop.ie Tel
353 91 709350
kennys
irish
bookshop
www.kennysirishbookshop.ie
12
Kennys
irish
bookshop
www.kennysirishbookshop.ie
Kennys
Kennys
Kennys
Kennys
Broad mind
Broad Range
Broad Band