Designers Show Case Acorn Internet Services, Inc. (Boot

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Designers Show Case

• Acorn Internet Services, Inc. (Booth 401)
• www.acorn-is.com
• Presented By Lisa Kolb

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Services We Offer(About Us)

• Web Development and Design
• Hosting 15 a month
• Tracking
• Visitor Tracking - Included with Hosting
• Reservation / Booking Tracking
• - 10 a month (1 time installation fee)
• SEM (Search Engine Marketing)
• SEO (Search Engine Optimization) integrated into
  Initial Design
• PPC (Pay Per Click)
• Paid Directory Assistance
• Maintenance
• Content editor provided to customer for them to
  make changes (1 time install fee)
• (OR) 65 an hour (15 minute minimum)
• Professional Services
• Monthly Marketing Report (includes step by step
  recommendations)
• Newsletters

Company Statistics

• In business for 6 years
• Acorn founders were Innkeepers for 9 years
  previous
• 20 Staff Members
• 500 Satisfied Clients

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Our Mission

• KNOWLEDGE
• is the Key to YOUR
• Internet Success

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Who is Acorn?
Web Design 101
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Know who is doing what
DESIGN DEVELOPMENT
HOSTING /
SEO
TRACKING
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To Wait or Not to Wait
Our experience shows that these need to be done
in conjunction for best ROI results.
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Will Your New Design Deliver More Bookings?
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What Goes Into a RevenueGenerating Web Design?
"Half my advertising is wasted, I just don't know
which half." John Wanamaker1838-1922
"Your photos are only as good as the worst one
on your site! Matthew LovetteJumping Rocks
Photography, 2008
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Features To Consider

• Above the Fold Real Estate
• Phone Number
• Booking Information
• Sell a Gift Certificate
• Inn Name
• Inn Location (City and State)
• Consistent Navigation on all Pages
• Note 90 of Acorn Customers Web Site visitors
  use a monitor of 1003 pixels or wider.
  (Information provided by our Visitor Tracking
  System)
• General Design Comments
• Clean Layout
• Appropriate Design Elements (Victorian, Lodge,
  Etc.)
• Correct Font Size on Text (Based on your guests)
• Appropriate Page Count for Increased SEO Weight

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Other ElementsTo Consider

• Feature guest rooms on their own individual page
  (with Next, Back, Call to Action)
• Cross Selling (Add-Ons, Packages, Niche, Etc.)
• Flash to show off Professional Images when and
  where appropriate
• Innkeeper update section for SEO refreshment on
  Home Page
• Sign Up for Newsletter
• Link to a Blog (if you have one)
• Guest Comments, Newspaper and Magazine Article
  References
• Video Links, TV Clips
• Send a Post Card Feature
• Media Page to make it easy on Travel Writers to
  write about YOU!
• Interactive Maps (Google Local)
• GPS Coordinates
• Reservation Look-Up Dates Coded on Page (Not a
  Link)
• Note Acorn designs each appropriate Web Site
  page with organic marketing in mind. Visually,
  each and every page needs to WOW the guest,
  because a guest will find your site through a sub
  page (because of our unique marketing techniques)
  even before they ever get to the home page.

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Quote Pine Grove ParkJean Johansen

• Thanks for your help on this!  My new site is a
  huge success!  I'm getting multiple bookings
  every day from mostly new guests and lots of
  favorable comments on the web site.  One woman
  told me, without asking, that my site was the
  deciding factor on where she made her
  reservations.   Many comments on how beautiful
  our place is.  It appears to be the best money
  I've ever spent!

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Quote SouthmorelandMark Reichle

• From September '07 through January '08 our
  occupancy increased 14 and our room revenue
  increased by 15.  It has been most notable in
  January (traditionally our slowest month) where
  our occupancy and revenue increased 34 over the
  prior year's January.  A huge thanks to you and
  your staff for excellent design and marketing.

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Quote Carriage House InnPaula Miller

• I just love the site!!!! Thank you all so much!!!
  It is at least in my opinion gorgeous! Thank You!
  Thank you!

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Quote Chocolate TurtleDallas and Nancy Renner

• The impact of the website has been phenomenal!! 
  We had hoped and expected that it would increase
  our business.  We were not prepared for the
  magnitude of the increase.  In the 8 months,
  August 07 (when the new website went live)
  through current bookings in March 08, occupancy
  is up 80 over the same 8 month period a year
  earlier.  We just keep hearing over and over from
  guests how  wonderful the website is and how it
  was the deciding factor in choosing to stay with
  us.  So I think its safe to say -  we all did a
  great job in putting it together!  Thanks again
  to the Acorn team.

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Questions? Comments
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