SOCIAL NETWORKING. USING ONLINE COMMUNICATION TOOLS in You

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SOCIAL NETWORKING

• USING ONLINE COMMUNICATION TOOLS in Your
  Admissions Records Office

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Get Motivated to Use Facebook, Live Chat Twitter

• It is Extremely Effective
• It is Preferred by Your Students
• It is Free and Manageable

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What is Social Networking?

• Our definition using web mobile technologies
  to engage with students establishing the sense
  of community through frequent social
  interaction
• Oops wrong concept of social ?
• Combination - Facebook, live chat Twitter

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Survey of the Audience

• Who is already using Facebook, live chat,
  Twitter, or something else?
• Describe your experience briefly

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What is Social Networking?

• Similar to the Listserve community exchange
  ideas, questions answered, and common bond
• Take the idea of the Listserve community one step
  further engaging the students to build a social
  community

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How Do You Get Started?

• Start slow
• Choose one social media tool to start
• Research your college website what social media
  is currently being used? If none, start with
  public relations / webmaster
• Make one posting per week
• Co-author messages with Director of Admissions

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What Do You Do or Say to the Students Online?

• Time-critical info (i.e. registration deadlines)
• Last-minute changes on class offerings (i.e. new
  offerings register now)
• Fees payments (i.e. drop for non-payment pay
  now)
• Events (i.e. speakers on campus, transfer
  workshops, ASG socials)
• Athletic club awards received
• Hours of operation, campus closures system down
  (i.e. extended hours beginning of semester)
• Campus emergency crisis
• LAST but not least social engaging info

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EXAMPLESInformational
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EXAMPLESQuestions from Students
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EXAMPLESStudents Comments
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EXAMPLESEngaging the Students
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Why Would You Use Facebook, Live Chat or Twitter?

• EXTREMELY EFFECTIVE
• 12-week class offerings 25 filled within 2
  days would have taken at least a week or two
• Smooth transition to online Add Code no more
  paper add cards significantly decrease human
  errors, paper costs scanning resources
• Questions asked through live chat decrease
  of phone calls in-person

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Why Would You Use Facebook, Live Chat or Twitter?

• PREFERRED METHOD BY STUDENTS
• Age groups of 18, 19, and 20 year-old students
  make up 70 of SCC Fall 2010 enrollment
• 79 of Facebook users b/w ages of 18-34
• SCC Facebook monthly active users increased 220
  over 5-month period
• Refer students to college website give them
  links w/in answers on Facebook live chat

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Why Would You Use Facebook, Live Chat or Twitter?
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• FREE MANAGEABLE
• MEEBO offers live chat free
• Facebook Twitter are free
• Easy to implementno need for a technical degree
• Manageable do not need dedicated person
  Facebook provides automatic email notifications
  weekly summary

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How Much Time Do You Spend Doing This?

• At first a couple of hours a week
• Now 30 minutes every other day create messages,
  check links
• Not recommended to post every day look at other
  campus postings dont overdue it!
• Part of daily activities / responsibilities

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Who Should Do This?

• Young-minded, energetic person
• A social person
• Likes working with technology not afraid to try
  new things
• Highly organized
• Good writing skills

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Facebook Email Notification

• Instant email notification to FB administrator
  when someone posts on your FB wall

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Facebook Weekly Summary

• Weekly summary emailed to FB administrator

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Facebook Insights

• Analytic tool of your college website statistics
• Provide user statistics gender age groups,
  cities, mobile devices used, external referrers
• Use statistics to track trends (Dean Hopkins)
• Director of AR use statistics for Board meetings
  college administrators love statistics (Linda
  Miskovic)

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Facebook Insights
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Facebook Insights
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Facebook Insights
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Challenges

• Build a sense of community w/o self-promotion
  (reply using the students first name, make it
  conversational, engage in their social issues)
• An evolving tool (i.e. not afraid to test new
  features)
• Establish guidelines (i.e. cannot post videos,
  block words)
• Not a bulletin board (i.e. room for rent) not a
  swap meet (i.e. used book for sale)
• Administrator can hide or pull a posting/comment
  block students

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Looking Ahead

• The most effective social networking in an AR
  environment may be a combination of
• Facebook, live chat, Twitter, YouTube Camtasia
• Facebook Twitter to engage
• Live chat for individual questions
• YouTube to show talking directions (need
  closed captions though)
• Future technologies
• Blogging, mobile apps for registration

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Live Demonstration

• MEEBO live chat
• Facebook
• Twitter

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Questions

• Anyone?

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Resources

• Facebook www.facebook.com
• MEEBO (live chat) www.meebo.com
• Bit.ly (shorten links) http//bit.ly/
• Twitter www.twitter.com
• YouTube www.youtube.com
• Camtasia software
• Hubspot (free webinars) www.hubspot.com
• Mobile device apps

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Contact Information

• Linda Miskovic Director of Admissions Records
  Santiago Canyon College miskovic_linda_at_sccolle
  ge.edu
• Dean Hopkins Electronic Media Specialist
  Santiago Canyon College hopkins_dean_at_sccollege.e
  du
• Loann Tran Admissions Records Specialist II
  Santiago Canyon College tran_loann_at_sccollege.edu