Top Social Media Platforms for Professionals

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Top Social Media Platforms for Professionals
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Top Benefits

• Networking
• The Job Search
• Keeping an Eye on Your Brand
• Keeping an Eye on the Industry

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Networking

• Make contacts to assist you in current role
• Develop an address book of resources
• Help you find a mentor or find leadership
  opportunities
• Job search

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The Job Search

• Potential employers will review your social media
  profiles
• Get up-to-the-minute job posts
• View company profiles, learn about previous and
  current employees
• Some recruiters recruit directly through social
  media

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Keeping an Eye on Your Brand/The Industry

• Social Media outlets employ the 86,400-second
  news cycle
• Reputable sources have social media presence
• Be fully informed of what a variety of audiences
  are saying
• Develop a dialogue and possibly steer the
  conversation

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So What Platforms Should I Care About?

• Worth a Profile
• LinkedIn
• Facebook
• Twitter
• Keep an Eye On It
• FourSquare
• Pinterest
• YouTube
• Forget About It
• GooglePlus
• MySpace

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Timesavers Your Accounts

• Hootsuite
• Basic account is free
• Control your Facebook, Twitter and LinkedIn
  accounts with one sign-on and on one screen
• TweetDeck
• Basic account is free
• Control Facebook and Twitter

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Timesavers Social Media Mentions

• SocialMention
• Perform a keyword search and find recent mentions
  in most social media platforms
• Google Alerts
• Set up daily or weekly searches for terms or
  keywords to be sent directly to your inbox
• Twazzup
• See what people are tweeting about a particular
  subject