5 Best Practices For Email Testing

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5 Best Practices For Email Testing

• By Alphasandesh.com

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Inception

• Testing different email variables such as timing,
  subject line and "from" name is a great way to
  get the mix that approaches your audience most
  efficiently. Testing of your email acts as a
  catalyst between email marketing targets and the
  tactics required to reach them.

alphasandesh.com
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Email Marketing Elements Which You Should Test

• Here are some specific email marketing elements
  which you should test to optimize the performance
  of your email campaign.
• "From" Name in your email
• Test your subject lines frequently
• Think about email design
• Check your email content
• Test your email timing

alphasandesh.com
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From Name in your email

• The "From" name that emerges with an e-mail and
  the real "From" email address that you add with
  your messages have an instant and measurable
  impact on two things like how well the e-mail
  goes through spam filters and how probable the
  recipient is to unfold it.

alphasandesh.com
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Test your subject lines frequently

• Your email subject line is possibly the most
  essential element of the whole message because it
  is mainly involved with the rates in which the
  email message gets opened. Just create two best
  subject lines you can and test them to observe
  which one performs best.

alphasandesh.com
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Think about email design

• It is significant that the design of your e-mails
  maintain a definite degree of constancy. Most
  successful businesses manage this in one of the
  two ways. Whether they have a simple email
  template that they use with each message, or they
  can use a style sheet with various font
  treatments.

alphasandesh.com
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Check your email content

• The real content that you use
• in your email is the region where you have
  the more scope to test. Try different headings
  such as the first portion of text that stands out
  to the email recipient when they open your email,
  opening lines, call to action, graphics and link
  titles are all things that you can evaluate and
  test with.

alphasandesh.com
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Test your email timing

• The number of emails that you send out every week
  is one more big question in the world of email
  marketing. Several businesses flood their email
  list with numerous emails per day and every week,
  whereas others believe in the less is more
  approach where just a small number of emails per
  week are sufficient.

alphasandesh.com
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Conclusion

• Thus, regular testing is important, as the
  industry changes continuously. By following the
  guidelines above, you will ensure that your email
  marketing campaigns are getting the highest
  return on investment for your marketing effort.

alphasandesh.com
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Thanks for reading

• For more details feel free to visit
  www.alphasandesh.com

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