Media Kit

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Media Kit
Winter 2007
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Agenda

• Advertising Opportunities
• Usage, Demographics Reach
• Placements
• Contact Us

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About
mission for success
Founded in 2004, the team at YouSendIt set out a
simple mission Deliver digital files simply
and quickly. With an ad-supported free service,
and a high-end subscription service,
YouSendIt has become the premier digital courier
for consumer and business users alike.
YouSendIt has rapidly grown to over 5 million
unique visitors per month and over 3 million
registered users. We are transferring over 1
million files with 30,000 gigabytes daily.
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Why Advertise
Delivering BIG

• Addresses growing need for delivery of
• large digital content
• 5.4 million unique monthly visitors
• 33 million page views
• 3 million registered users
• 363 Alexa rank
• Granular targeting capability
• Stats based on Nielsen, Comscore and DART

as of December 2006
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How Does It Work
Easy as 1 2  3

• Sender 1) Enters recipient emails
• 2) Selects a file
• 3) Clicks Send button

• Easy for anyone
• Viral by nature
• Long length of time
• for page visits

• YSI delivers email notifications

• Multiple people receive the email, and go to
  YouSendIt to download the file

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Industry Case Studies
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Agenda

• Advertising Opportunities
• Usage, Demographics Reach
• Nielsen Survey 2006
• Comscore Media Metrix Statistics
• Placements
• Contact Us

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Usage General
For what purpose is YSI used?
Where do the files go?
The Fact Group Survey, Jan 30, 2007
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Usage Software, File Types
Sizes
The Fact Group Survey, Jan 30, 2007
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Demographics User Profile
Gender 61 male 39 female Age Percent 18
Under 5 18-24 21 25-34 32 35-44 20 45-55 13 5
5 6 Unknown 2
Nielsen Survey 2006
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Demographics General Audience Profile
Income 25,000 - 39,999 12 40,000 -
59,999 21 60,000 - 74,999 18 75,000 -
99,999K 15 100K 34
Interests Arts Entertainment 38 Business 26 N
ews (local/Intl) 22 Sports 17 Science
Technology 17 Health 14 Travel 13 Food/Cooking
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comScore MediaMetrix as of Dec 2006 Nielsen
Survey 2006
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Demographics Decisionmakers
Business Decision Makers Computer
Software/Hardware, ASP/Internet/Website
Services 62 Office Supplies, Printing,
Marketing Services 41 Business equipment,
Business consulting and IT Technology services
36 B2B (business-to-business)
Purchases Computer Software/Hardware,
ASPs/Internet /Website Services 59      Office
Supplies and printing (business cards, letter
head) 20 Travel Services meetings and
convention services 10 Consulting Services
corp strategy, product dev, market research 10
Nielsen Survey 2006
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Agenda

• Advertising Opportunities
• Demographics
• Placements
• Contact Us

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Placements Targeting
Registered/Unregistered Users
Registered Users Only

• Personal Demographics
• Gender
• Age
• Interests (i.e. sports, travel)
• File type (i.e. jpg, avi, ppt)

• Geography
• State
• Zip/Postal Code
• Country
• System Setup
• Operating System
• Browser
• Connection Speed
• Domain
• Top-Level (i.e. com, net, edu)
• Sub-Level (i.e. yahoo.com)

Exclusive Sponsorship of Business Services
Branded pages for business services
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Placement HomePage Brand Box
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Placement Homepage Background
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Placement Upload Video Ads
300x250 or 250x250

• Characteristics
• Perfect spot for video ads. Avg file size sent is
  350 MB which takes 30 mins to upload depending on
  the connection speed
• Targeting Registered/Unregistered

• Best placement for
• Rich Media
• Video
• Call-to-Action

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Placement Download
728x90 or 468x60
300x250 or 250x250
728x90 or 468x60

• Characteristics
• High visibility all recipients
• File Upload Download ratio is 14
• Targeting Registered/Unregistered

• Best placement for
• Rich Media
• Branding
• Call-to-Action

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Placement Folders
728x90 or 468x60

• Characteristics
• Throughout navigation (includes Inbox, Sent
  Items, Contacts)
• High visibility sender/ recipient
• Targeting Registered

• Best placement for
• Rich Media
• Branding
• Call-to-Action

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Placement Exit
728x90 or 468x60
300x250 or 250x250
Pop-under Interstitial

• Characteristics
• Exit pages (invalid, expired, blocked)
• Visibility sender/recipient
• Targeting Registered/ Unregistered

• Best placement for
• Rich Media
• Call-to-Action

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Placement Summary
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Contact Us
Baglan Nurhan Manager, Sales and
Media baglan_at_yousendit.com 650.265.4273
(p) 917.650.2272 (m) 646.312.0140 (f)
Send your creatives via the YouSendIt
Dropbox http//dropbox.yousendit.com/ysi-ads
100 View Street Suite 201 Mountain View CA 94041