Ideas to Grow Your Business

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Ideas to Grow Your Business

• Moderator
• Maureen Azzato, Convenience Store News
• Retailer Panelists
• Alvin New, Town Country Food Stores
• Jeff Morris, Alon USA
• Fran Duskiewicz, Nice N Easy
• Jay Ellingson, Kwik Trip

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2007 Convenience Store News Future Forum

• Nice N Easy Grocery Shoppes
• Fresh N Easy
• Produce Program

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Who are We?

• 85 stores located in upstate NY.
• Easy Street Eatery proprietary foodservice
  program.
• Nice N Easy branded fuel.
• Mixture of corporate and franchise locations.
• Founded in 1980.
• 4th Generation store prototype.

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Current NNE Prototype
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Current NNE Prototype
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Fresh Program

• Sam Magari 30 years in the supermarket business
• Program most prominent in Easy Street Eateries
• Cost Accounting
• Store level produce managers (assistant
  foodservice managers)
• Took the space used for General Merchandise

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Good Quality and Excellence in Presentation
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Entice the Customers to Buy!
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Quality, Presentation Merchandising for Eye
Appeal
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Refrigeration Presentation
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Fruit Cups
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Strawberries, Blueberries, Bananas Pineapple
with Yogurt, Cottage Cheese and Cool Whip
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Veggie Cups Bowls
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A New Item - Dried Fruits and Nuts in Bulk
Prepackaged for Retail
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Seasonal Holiday Items
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Our People Make the Difference!
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Numbers

• Best stores are averaging 1200 - 1500 a week _at_
  30 margin.
• Average stores 750 - 1000/week at 25.
• Major contribution to foodservice margin and
  quality.
• 100,000 shrink reduction at cost by reducing
  General Merchandise.

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Benefits

• More women customers
• More healthy food offering
• Image enhancement
• Foodservice quality
• Another career track within the company
• Separates us even further from the competition.

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Thanks!!