Sharing Experience among Unequal Partners

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Sharing Experience among Unequal Partners
Enterprises in E-commerce
Bruno LANVIN Head, Electronic Commerce UNCTAD/SITE
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Rien nest aussi puissant quune idée qui arrive
à son heure (Voltaire)
A dream that is not understood remains a mere
occurrence. Understood, it becomes a living
experience (Carl Jung)
No sé cual de nosotros dos esta escribiendo esta
pagina (Jose-Luis Borges)
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What is e-commerce ?

• NOT traditional trade through e-means
• NOT about technology
• NOT a purely virtual world
• NOT for advanced countries and large
  multinational companies only

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Who is doing e-commerce ?
450
400
350
300
250
200
150
100
50
0
S1
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What is e-commerce ?
Enterprises
Partners
Consumers
B to C
B to B
(at home or abroad)
B to G
B to B Internet, Intranet, Extranet EDI-based
transaction (tenders)
B to C Internet sales, interactive TV and
telephone sales, etc...
B to G public procurement trade procedures
(Customs)
Government
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SMEs in e-commerce potential benefits

• Global paradox - global advertizing marketing
• Death of distance - services trade
• Inter-industry trade - product customization
• Cross-border synergies - networked (virtual)
  enterprises
• Strategic alliances - the Hollywood model

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The new trade paradigm
Agriculture/commodities
Services
Industrial goods
Transport
Insurance
Software
Banking
Telecommunications
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SMEs in e-commerce necessary conditions

• Telecommunications infrastructure (including
  cost)
• Human resources
• Content production
• Trust building
• Power structures

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Roles of governments

• competition policies
• legal/regulatory/fiscal framework
• training
• creating a local e-commerce culture
• procurement
• governance
• efficiency

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Collapsing the supply chain
Market
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Market
Consumer
Producer
Distribution channels, advertizing, marketing
Purchasing consumption modes
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3 Keywords for Global E-Commerce

• Access
• Know-how
• Trust

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A virtuous circle towards global access
E-commerce
Profits Revenues
Traffic
Connectivity Bandwidth
investment
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Bringing it all together
Low-cost access
Trust
Know-how
Security
Laws regulations
Power structure
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How much time left ...

• To build infrastructure ?
• To train people ?
• To establish trust ?
• To provide a proper legal and regulatory
  environment ?

Exchange experiences
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The task ahead

• Assess and measure access, cost and use
• Consider existing experiences
• Anticipate evolutions, trends and conflicts
• Exchange experience

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