Amping Up Your Contact Forms

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Amping Up Your Contact Forms
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• Recently, we chatted about calls-to-action
  getting your visitors to do something on while
  on your site.  One of your calls may be to
  subscribe to a newsletter, to join a mailing
  list, to enter to win a free product, or to
  request a demo or more information.  In any of
  these cases, you probably have a contact page
  that asks the visitor to submit their name and
  email address so you may send them what they
  requested.  But why stop there?  Your contact
  forms can do so much more to help you find out
  about the people and businesses that stumble
  across your website.  Just like they are
  requesting more information from you, you should
  be getting more information from them.
• Go beyond the standard fields of name, company,
  email address, and additional comments. Here
  are a few ideas to amp up your contact us
  forms

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Additional Demographics 

• Along with the standard fields listed above,
  consider asking the number of  employees to get
  an idea of the size of the business requesting
  information.  Also ask the position within the
  company the requester holds to understand who may
  be making the decision to do business with you.

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How Did They Find You? 

• A great bit of information to gather is how they
  found you in the first place.  Were they referred
  by a friend or current/former customer?  Browsing
  the web?  An industry partner site?  This is an
  important indicator of what or who is driving
  traffic to you and can be valuable to your future
  marketing efforts.

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What Do You Want To Know? 

• A common ending to a form is a big blank space
  for the visitor to write any additional comments
  or questions.  More often than not, this field is
  left blank.  Why?  It is possible, the visitor
  may not know at that moment what they really
  want.  So why not help them by asking a question
  that your companys products or services can
  answer.  For example, our friends atHubspot have
  the question What is your biggest marketing
  challenge? at the end of their request forms.
• Get the picture?  The more you know about your
  visitors the easier it will be to convert them to
  customers.

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• http//www.yourdesignonline.com