What Makes A Website: Consistency Is Key

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What Makes A Website Consistency Is Key
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• In our last installment of this series we
  discussed happy homepages and how the digital
  front door should invite people in an get them
  to stay awhile.  It is important to carry the
  concepts of the happy homepage throughout your
  entire website.  According to Hubspot, most
  websites have a 30-60 bounce rate meaning that
  a large majority of web traffic entering your
  website leaves without navigating to any other
  pages.  And many times they may never come back. 
  Why?  Because, believe it or not, most people
  judge a companys credibility by the looks of
  their website.

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• We talked about the aesthetic elements you should
  have on your homepage, but now well take them a
  step further to apply to your entire website.
• Colors - Just like with your homepage, your color
  scheme should match your brand and be consistent
  throughout the website.  You definitely should
  use color to make things stand out, but be
  careful not to go overboard.  You make too much
  stand out and nothing stands out. It just looks
  gawdy.
• Text - Keep your text font and size consistent. 
  Not too big and not too small.  Titles,
  subtitles, and body text should be the same on
  every page.  Same goes for tabs and links in the
  navigation and sidebars.  Make sure the font is
  legible.  Theres nothing worse than a creative
  font that nobody can read.
• Layout - Just as with the homepage, the whole
  website should be easy for visitors to get
  around.  Clear navigation.  Avoid too much white
  space.  Avoid too much clutter.
• Gadgets, Media, and Other Stuff - Nothing
  clutters a website more than too many
  unnecessary elements.  Flash backgrounds and
  automatic pop-ups, and music playing certainly
  gets attention but more often than not is flat
  out annoying.  A few well-placed (and
  appropriately size) images, a video (not on
  autoplay) should be more than sufficient.

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• Keeping design elements and content style
  consistent is key in driving and keeping
  traffic.  How is your website looking these
  days?  Let us take a look at it! Sign up for your
  free website audit here.
• http//www.yourdesignonline.com