Coventry Cassidy Jets Europe

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Coventry Cassidy Jets Europe Premier League

• Sponsorship Opportunities

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• Who are we?
• Formed in late 2003, the Jets have rapidly become
  a major force in the British American Football
  League (BAFL). The Coventry Cassidy Jets are an
  American football team based in Coventry, UK and
  are the current 2008 National Champions. They
  currently play in the British American Football
  League (BAFL) Premier division and compete in the
  European Federation of American Football League
  (EFAF). The Jets play their home games at a
  number of venues in Coventry, including the Butts
  Park Arena, which is home to the Coventry Rugby
  Club, the Ricoh Arena, home to Coventry City F.C.
  and Broadstreet Rugby Club. Games have also been
  held at Manor Park and Liberty Way, Nuneaton, the
  previous and current home of Nuneaton Borough
  A.F.C.
• Where do we want to be?
• The Club strives towards being recognised within
  the BAFL as a professional, successful, committed
  and passionate team both on and off the field.
• The Club has a unique positioning advantage in
  that it is performing different and new
  activities from its rivals. The timing of the
  Clubs season fits well within the local sporting
  calendar which creates a unique positioning
  advantage in attracting the supporters from other
  local teams to provide a year round calendar of
  local supporting events.
• The timing of the Clubs season will also allow
  local businesses who want to support the club the
  chance to have a presence throughout the year on
  a local level to ensure their message is carried
  to supporters consistently through the year.

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How do we Get There?

• The success of the team on the field cannot be
  separated from the success of the club on the
  whole and plays a major part in the clubs success
  both as a major player in the BAFL and as a
  profitable company/entity.
• The Jets have a Unique Selling Proposition in the
  sense that we are unique to the local community
  and are providing a service to youngsters in the
  form of the Youth Academy and the families and
  interested parties in the form of games.
• The club has the opportunity for strong growth in
  terms of club size and stature and financial
  backing.
• The club has a unique positioning advantage in
  that it is performing different activities from
  its rivals. There are no positioning problems,
  the timing of the Clubs season fits well within
  the local sporting calendar an opportunity to
  target the fans from alternative sporting fields.
• The club is aware of its capabilities, its
  strengths and its limitations.

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Achievements so far

• Played 54, Won 50, 26 Game Winning Streak
• Undefeated at Home
• Scored 2197 points, conceded just 492
• 4 Straight Bowl Finals, Won 3 National
  Championships
• 2 Consecutive Promotions
• Reaching quarter finals in Eurobowl at first
  attempt
• Mark Cohen maintains a 25-game TD scoring record
  streak
• Attracted the largest sponsorship deal in the
  BAFL for a decade
• Generated partnerships deals with Fitness First,
  Coventry Times and BBC Coventry Warwick
• Received funding from Awards from All, the
  Heart of England Foundation and Sportsmatch

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2009 Schedule
London Blitz (Home,Away) Farnham Fast Lane
Knights (Home,Away) Bristol Aztecs
(Home,Away) East Kilbride Pirates
(Home,Away) Birmingham Bulls (Home,Away) Sussex
Thunder (Home,Away) London Olympians
(Home,Away) Semi-Final Final (Doncaster)
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NewspapersSince the beginning on the 2008 year
a total of35 pieces of coverage from Coventry
Evening Telegraph (Circulation 53,962)40 pieces
of coverage from the Coventry Observer
(120,713)3 Full Colour Pages in The Pink (Circ
unknown est. 20,000)This created an Equivalent
Advertising Value of approximately
36,000.00.RadioEach week BBC Coventry and
Warwickshire have offered a 10 20 minute slot
to the Jets on a Sunday morning (called Coaches
Corner) estimated listeners at this time slot
would be 6,000 10,000. In addition to this we
have done a few drive time slots, with a
considerably higher reach.OtherCelebrity
Scissor Hands Show on BBCChristmas Lights Switch
On Mercia FMLord Mayor PresentationOJ Borg
Podcasts twice a yearConclusionIt can be
deemed from this that the reach of the Coventry
Jets has been an estimated at 210,000 people with
the frequency of the message to this audience
been on average 3 to 4 times a month, with some
publications reaching 6 or 7 times a month.
Incorporating word of mouth, opponent press
releases in their local papers, a large fan base,
school visits, bus promotion, paid for
advertising and league awareness it can be
estimated that awareness of the Coventry Cassidy
Jets is well in excess of 325,000 people.
PR Analysis Communication Reach
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Main Sponsorship

• The Jets offer a number of sponsorship packages.
• The Jets offer Main Sponsorship Packages at
  12,500, which includes
• Premium Headline Sponsor
• Team renamed to ltYour Companygt Jets
• Website renamed to www. ltYour Companygt .com
• Logo redesigned with your business name
• Website link to your business
• Board placed at home stadium with your company
  name
• Home Gameday program recognition
• Unlimited Season tickets
• Game shirt recognition
• Replica game shirts
• Full page advert in every home game day programme
  
• Executive box at the game of your choice
• Please contact us for more information

YOUR LOGO
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Jets 100 Sponsorship

• The Jets are looking to build relationships with
  local businesses to offer consistent branding
  opportunities throughout the season. The Jets
  100 Club will be a collection of companies
  each receiving the opportunity to have exposure
  in the on season. The Jets 100 Sponsorship
  Packages at 200, which includes
• Website link
• Home Gameday program recognition
• Opportunity to distribute promotional material on
  game day
• 4 Season tickets
• A Profile of your business in the clubs
  newsletters

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Gameday Sponsorship

• The Jets offer a Gameday sponsorship for
  companies interested in significant gameday
  exposure. The basic 2,000 package includes
• Full page advert in every game day programme
• Executive box at the game of your choice
• Signed game shirt from the MVP of the game you
  attend in the Executive Box.
• 4 Season tickets
• Replica junior game shirts for your kids (max 3)
• For an additional 2,000 (3,000 for the London
  Os game)
• The game will be known by your company name, e.g.
  the May 28th, 2006 game against the Bulls was
  called the Cassidy Bowl.
• Game shirt recognition
• Ticket distribution to 50,000 Coventry homes,
  with your advertisement on the rear of every
  ticket and the ticket bearing Your Company Name
  Bowl.

Dax Michelena, the MVP in the Britbowl XX in
Doncaster, 2008
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Player Sponsorship

• The Jets offer Player Sponsorship Packages at
  275, which includes
• Website link on the player roster page
• Gameday program recognition
• 4 Season tickets
• Replica game shirts with your players name and
  number on
• Programme/Website Sponsorship
• Gameday Program advert
• Half page 60, full page 100
• Website link 20 per month
• Cheerleader Sponsorship at 150
• Website link
• Gameday program recognition
• 4 Season tickets
• Replica game shirt

Angela Gundy of the Cabin Crew
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Division 2 Champions 2005, 13-0
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Celtic Classic Bowl Winners 2006
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Division 1A Champions 2006, 12-0
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Premier Division Champions 2008, 10-0
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www.cassidyjets.com