michael kurgan service wing healthcare

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Service Wing Healthcare Value
Proposition Better Outcomes at a Reduced
Cost
The Problem Current healthcare data resides in
multiple technology data silos and true
inoperability is nonexistent. Valuable medical
data is being captured within a hospital or
clinics powerful network of systems and absent
of data integration amongst these systems, the
data languishes in inefficient silos resulting in
ineffective, costly, diminished patient care.
  The healthcare industry provider payment
practices are being revolutionized. Demands are
being placed on healthcare providers to share the
financial risk on an outcome basis. The long
standing pay for procedure reimbursement practice
is over. Healthcare providers need to take a more
proactive role in the patient outcome or be
financially penalized.     Our
Company Service Wing Healthcare (SWH)
transforms valuable healthcare data that is
languishing in incompatible systems, into
actionable medical intelligence that helps
healthcare providers make better informed
decisions resulting in reduced costs and superior
outcomes.
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Our Product   Our informatics platform
consolidates and formulates disparate health data
residing within a healthcare enterprise into
beneficial medical intelligence. In real time,
health data is processed through our customized
business rules engine, whereby a new data alert
is created and reported to an existing system to
be acted upon. By alerting Healthcare providers
with critical information at the precise time
its needed, just-in-time care intervention can
be administered, resulting in avoidable costly
clinical errors and improved patient care.

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Our Advantage Unlike standalone telehealth
devices and other healthcare integration
solutions which require costly development and
the training of staff on new protocols, our
product integrates with existing legacy systems
(Siemens, Epic, Cerner etc.) reducing the cost of
deployment and eliminating the need to re-train
staff. By integrating into the current clinical
and operational workflow, we have a low cost of
ownership and minimize the amount of change
management and disruption to the established
patient care protocol. Solid (best in class)
integration tools enabling real-time connectivity
and interaction with virtually any enterprise and
legacy systems. A robust business rule exchange
engine that allows information collection from
multiple sources, immediate organization
of the data through highly customizable formats
and subsequently results in action triggers to
the applicable system, providing data liquidity
throughout the entire healthcare ecosystem.
Architected to an enterprise standard, our
product was precisely designed to handle high
volume data transactions, multiple data requests
and simultaneous data treads. When the current
system does not have the ability to generate data
and interact with a patient or clinician, Service
Wing provides a highly secured Internet Rich
Application that can be deployed within a web
browser or mobile device. As the product
matures, business rule engine processes will upon
identification be adjusted to provide
for continuous improvement of flexibility and
need for variation inherent in processes.
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• Our Market
•  
• We market to organizations that have a direct
  interest in providing higher quality of care to a
  (large scale) patient population and
  simultaneously seek the benefit of cost
  reduction. Entities such as government and large
  accountable healthcare organizations are SWHs
  primary target markets. One of our current
  clients is Mainline Health (http//www.mainlinehea
  lth.org/).
•  
• Service Wings advanced technology helps
  healthcare providers save millions of dollars
  annually by reducing Preventable critical
  clinical events, the cost of patient intake and
  hospital readmissions that lead to poor clinical
  and quality outcomes, increased patient costs and
  mortality.
• Service Wings broad-use technology can be
  employed in a variety of diverse medical
  scenarios including
•  Intake and Assessment (physicians and hospitals)
  a triage tool that provides immediate risk
  feedback to behavioral health care providers. Our
  product allows medical staffs to prioritize
  walk-in patients for care, immediate appointment
  for high risk or follow-up for lower risk
  patients, streamlining patient intake, insurance
  verification, payment management and assessment.
• In-Patient Care (hospitals) real time event
  monitoring and analysis of care in order to
  prevent costly Never Events (non-reimbursable
  events) and pharmacy pairing errors which lead to
  over 700,000 Adverse Drug Events annually
• Out-Patient Results Readmissions Prevention
  (hospitals) integrating BAN (Body Area Network)
  wireless devices in the home for monitoring of
  key vital signs to prevent readmissions ONLY
  within the first 30 days post discharge from
  hospital (this timeframe is where the hospital is
  contractually at risk for non-reimbursement for a
  readmission).

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Our Market Opportunity
Annual Sales Opportunity
2 Billion Market
10 of 2 billion outstanding uncollected
deductibles 5,000 US Hospitals at 100K annual
SaaS fee Rehospitalizations Among Patients
in the Medicare Fee-for-Service Program, New
England Journal of Medicine, April 2, 2009
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Our Business Model Our business model is to
provide our solution as software as a service
(SaaS). (It should be noted this was offered to
the government however was declined due to
appropriation restrictions).   Total cost of
ownership would need to be defined by the
solution. In the case of a SaaS model, there
is an initial setup fee and a monthly service fee
based on the transaction amount. If optioning for
a traditional software licensing model, the cost
will include licensing, maintenance and service
fees.   Developed to an enterprise standard, the
entire solution is fully scalable.
Additionally, given the SaaS requirement for the
private sector, the solution is particularly
expandable to allow for a low cost of ownership.