Training

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GET YOUR ASSETS IN GEAR Practical IP Management
Peter Ackerman Innovation Asset Group
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Value of Most Companies is Intangible

Tangible Assets
16
38
62
Market Value
Intangible Assets
(SP 500)
84
62
38
1982
1992
1999
3
CRUCIAL TO MANAGE EFFECTIVELY

• Maximize Economic Potential
• Reduce Risk
• Compliance (Sarbanes Oxley FASB)

4
STRATEGIES DIFFER AND EVOLVE

• Many Ways of Turning IP into Cash
• Depends on
• Your business
• How you want it to generate money
• How much money you have

5
BUT KNOWING YOUR ASSETS AND PROTECTING THEM IS
CONSTANT
IT Management Politics Law by Nick
Huber Tuesday 9 November 2004 Companies do not
know the market value of their intellectual
property European companies could be missing out
on billions of pounds of additional revenue
because they do not know the value of their
intellectual property, a survey has warned.
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SIMPLE CONCEPT

• Intellectual Someones Brains Inside
• Property Someone Owns It

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NOT SO SIMPLE TO MANAGE

• Identify -
• Protect

A Thousand Points of Light, or It Takes a
Village to Raise an Idea
Everything is Always fine. Until Something Goes
Wrong
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CURRENT APPROACHES

• Banker boxes file folders
• Spreadsheets word processors
• Emails
• In-house databases
• We just know how to do it
• Expensive software solutions

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Can You (Cost-Efficiently) Find All Of This?

• pending U.S. applications
• pending EU applications
• pending Canada applications
• pending Japan applications
• pending other applications / patent cooperation
  treaty (pct) country phase status
• issued U.S. patents
• issued Canada patents
• issued Japan patents
• issued other patents
• maintenance or other fee status for each patent
• ownership/inventor records logs for each patent
• assignment documents for each patent
• pledge/security/collateralization records for
  each patent
• litigation and pre-litigation (demands/cease
  desist/settlement release, etc.) records
• prosecution records for each patent (including
  office actions, opposition, interference, post
  grant, appeals, etc.)
• royalty and related agreements / revenue streams
  for each patent
• prior art searches records for each patent, and
  opinions (legal or otherwise) given for each,
  including strength, weakness, litigation
  exposure, validity of third-party patents, etc.
• list products covered by each patent
• letters/faxes/emails from any third-party
  monitoring vendors

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AN APPROACH
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VICTORY COMES IN THE FORM OF VALUE

• Value

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WHAT MAKES IP FOUNDATIONALLY VALUABLE?

• Uniqueness
• Cleanliness
• Godliness

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Whatever You Do

• Identify Protect
• TO MAXIMIZE
• Value

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• FOR AN ELECTRONIC COPY OF THIS PRESENTATION,
  PLEASE EMAIL
• Packerman_at_innovation-asset.com