Drinking Decisions: What youth say ...

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Drinking Decisions What youth say ...
Among six things that might affect their
decisions about drinking, 76 percent of American
youth (ages 8-17) identified their parents as a
leading influence.
Parents
Teachers
Best Friends
TV
Siblings
Ads
Source Roper Youth Report, a nationwide
cross-section syndicated survey of 548 8-17
year-olds, 2004. Q.4 Many times we get ideas for
things from what other people say and do. I am
going to read a list of some different things and
ask you which people or things, beside yourself,
have influenced you the most in that particular
areawhether you drink alcohol or not. More than
one response was accepted. One percent of total
respondents chose advertising as their only
response.
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Drinking Decisions What youth say ...
Among six things that might affect their
decisions about drinking, 77 percent of American
youth (ages 8-12) identified their parents as a
leading influence.
Parents
Teachers
Best Friends
TV
Ads
Siblings
Source Roper Youth Report, a nationwide
cross-section syndicated survey of 548 8-17
year-olds, 2004. Based on responses of 8-12
year-olds (n271). Q.4 Many times we get ideas
for things from what other people say and do. I
am going to read a list of some different things
and ask you which people or things, beside
yourself, have influenced you the most in that
particular areawhether you drink alcohol or
not. More than one response was accepted. One
percent of 8-12 year-old respondents chose
advertising as their only response.
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Drinking Decisions What youth say ...
Among six things that might affect their
decisions about drinking, 75 percent of American
youth (ages 13-17) identified their parents as a
leading influence.
Parents
Best Friends
Teachers
Siblings
TV
Ads
Source Roper Youth Report, a nationwide
cross-section syndicated survey of 548 8-17
year-olds, 2004. Based on responses of 13-17
year-olds (n277). Q.4 Many times we get ideas
for things from what other people say and do. I
am going to read a list of some different things
and ask you which people or things, beside
yourself, have influenced you the most in that
particular areawhether you drink alcohol or
not. More than one response was accepted. One
percent of 13-17 year-old respondents chose
advertising as their only response.
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Drinking Decisions What college-bound youth say
...
Among six things that might affect their
decisions about drinking, 75 percent of teens
planning to attend college (ages 13-17)
identified their parents as a leading influence.
Parents
Best Friends
Teachers
Siblings
TV
Ads
Source Roper Youth Report, a nationwide
cross-section syndicated survey of 548 8-17
year-olds, 2004. Teens going to college defined
as those 13-17 year-olds who are say their plans
after high school involve going to college.
Questions asked of 13-17 year-olds (n277) and
based on those who plan to attend college either
full-time or part-time (n243). Q.4 Many times we
get ideas for things from what other people say
and do. I am going to read a list of some
different things and ask you which people or
things, beside yourself, have influenced you the
most in that particular areawhether you drink
alcohol or not. Q.59 Plans for next few years
Think about your plans after high school or over
the next few years. Which of the following do you
think you might be doing Going to college
(full-time or part-time), working (full-time or
part-time), going to a vocational, business or
trade school, serving in the military, staying at
home/having a family, or doing nothing. More
than one response was accepted. One percent of
respondents who indicated they were going to
college chose advertising as their only response.
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Drinking Decisions What youth say ...
Among six things that might affect their
decisions about drinking, 81 percent of American
youth influentials (ages 8-17) identified their
parents as a leading influence.
Parents
Best Friends
Teachers
Siblings
TV
Ads

• Source Roper Youth Report, a nationwide
  cross-section syndicated survey of 548 8-17
  year-olds, 2004. Based on responses from 78
  youth influentials.
• Youth influentials are defined as tweens (8-12
  year-olds) and teens (13-17 year-olds) who say
  they have recommended at least seven out of the
  following 18 items in the past month movies,
  music/pre-recorded CDs or cassettes, TV shows,
  video games, clothing, athletic shoes or
  sneakers, snack foods, web sites, books, school
  supplies, restaurants, computer software/games,
  soft drinks, electronic items, other games and
  toys, personal care products, magazines, and
  cosmetics.
• Q.4 Many times we get ideas for things from what
  other people say and do. I am going to read a
  list of some different things and ask you which
  people or things, beside yourself, have
  influenced you the most in that particular
  areawhether you drink alcohol or not.