Brian Robinson

1

• Brian Robinson
• Scott Swearingen
• Kelly Clayton

2
Mission Statement

• G.I. Joe's goal is to provide it's customers
  with the best selection of sports, outdoors and
  automotive gear available at the best possible
  prices.

3
History

• Started in 1952 as an Army surplus store
• Founded by Edward M. Orkney in Portland, Oregon
• Stores throughout Oregon and Washington
• First item sold was an Army surplus mummy
  sleeping bag for 1.50
• SEIZE THE WEEKEND!!!

4
Locations

• Area locations include Albany, Salem, and Eugene
• Statewide there are 13 total
• 24 total stores nationwide

5
Services

• Fishing Guides
• Bike Mechanics
• Snowboard/Ski Shops, complete with full tune up
  services
• Rentals
• Racket Services
• Automotive

6
Strengths

• Community Involvement
• G.I. Joes Foundation
• Online Shopping
• Product Assortment/Availability
• Events and Contests
• Sidewalk Sale
• Competitive Prices
• Ticketmaster

7
Weaknesses

• Only in the Northwest
• Employee Expertise
• Large Stores, hard to find what youre looking
  for

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Opportunities

• Advertising
• Expansion to the East
• More promotions
• Make more appealing to women
• Employee Training
• Internships?

9
Threats

• Big 5 Sporting Goods
• Wal-Mart
• Fred Meyer
• Foot Locker
• Small specialty shops
• REI

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Sources

• www.gijoes.com
• www.google.com