Email Bounce – 7 Tips To Handle It Effectively

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Email Bounce 7 Tips To Handle It Effectively
By Alphasandesh.com
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Inception

• Today email bounces have become the biggest
  concerns for permission email marketers. Due to
  email bounces your email deliverability could
  also get affected. Email deliverability is
  significant because customer attainment is
  expensive and undeliverable message means the
  loss of consumers that you paid greatly to attain.

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Hard email bounces

• Hard bounces are undelivered emails that are
  always set aside from reaching the targeted
  recipient. Hard bounces include blocked e-mail,
  and email delivered to mistyped and no longer
  accessible email addresses.

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Tips on handling hard bounces

• Here are some significant tips on handling hard
  email bounces effectively
• Scrub your email list frequently
• Examine the bounced email addresses
• Apply double opt-in email method
• Create a win-back marketing campaign
• Try to manage bounce rate
• Do not send emails to soft bounce ids too
  frequently
• Import suppression list whenever you change ESP

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Scrub your email list frequently

• This is an easy task. Eliminate bounced email
  addresses repeatedly, and re-engage your
  customers. You can get return on investment by
  doing it. In addition, fresh email lists give
  more correct statistics, and will significantly
  lessen your e-mail bounce rate.

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Examine the bounces email addresses

• Probabilities are that some email addresses need
  rectification if you do not follow a double-opt
  in method. Though, you may want to correct the
  email addresses that were misspelled. By doing
  this you can make the user to verify his or her
  subscription.

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Apply double opt-in email method

• Double opt-in verifies each address twice before
  opting-in, reduces the chance of mistyped
  addresses. Thus, by doing this you would not have
  to examine the bounced email addresses.

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Create a win-back marketing campaign

• Re-engaging dormant subscriber is an alternative
  which you must consider if your email open rates
  are falling short. A win-back marketing campaign
  will spruce your list greatly, but the outcome
  will be a cleaner list with more chances to
  deliver.

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Try to manage bounce rate

• Manage your email bounce rate at less than 10,
  as suggested by the major internet service
  providers because the less the number of hard
  bounces you get, the better your status with ISPs.

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Do not send emails to soft bounce IDs too
frequently

• Do you remember a salesperson who continue
  knocking on your door each day after you have
  told them to leave. Again, if they come for
  second or the third time, you are going to be mad
  and aggravated. Thus, you should avoid sending
  emails too often to soft bounce email addresses.

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Import suppression list whenever you change ESP

• When you move from one email service provider to
  another, ensure you import your suppression list
  because you would not resend to the same hard
  bounces over again and spoil your reputation.

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Conclusion

• Therefore, ensure that you implement an email
  marketing solution, which is able to process
  bounces instantly and repeatedly. It will not
  only make your marketing list live and active,
  but as a practice, will identify you as a genuine
  and responsible sender.

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• Verify email addresses with our free email
  verifier tool.
• For more details have a look at
  www.alphasandesh.com

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