Kantar Media UK

1
to Analyse Your Customers
2
Target Group Index (TGI) is a tool to measure
target groups. It helps to develop efficient
marketing strategies and advertising campaigns.
It is a single source survey that allows to
create detail profile of consumers.
3
is used extensively by
media owners, brand owners and public
relation agencies.
4
Three key elements of
inform all important parts of planning and
marketing mix. These are actually the Who, Why
and How of Consumer understanding.
5
helps to collect information
analysing which you can avail detail information
of the customers.
Whothe Consumers Are?
6
provides the drivers behind the
decision that consumers make.
Why the Consumers Behave in this way?
7
helps to find out ways of communication
that can amplify your brand messages.
How to reach and influence target sector?
8
(No Transcript)