Presentation Flow

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Presentation Flow

• Part A The Challenge
• Part B The Solution
• Part C The Partnership

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The Challenge
Part A
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Whos Doing Business via Your Customers
Websites?
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Protecting your customers
You Protect their server
You Protect their business

• Physical security
• Network security (firewalls, etc.)
• Content filtering

• Business continuity
• Backups

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Protecting your customers
Close to 75 of today's attacks are tunneling
through applications. Application-level firewalls
are something that any critical infrastructure
company needs to look at. -- Gartner
You Protect their server
You Protect their business

• Physical security
• Network security (firewalls, etc.)
• Content filtering

• Business continuity
• Backups

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dotDefender at Your Service
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The Solution

• Part B

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dotDefender Positioning

Server plug-in for Apache, IIS and ISA.
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dotDefender Security Engines
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Why Security Rules?

• Security rules define the
• patterns that indicate
• hacking
• Generic rules based on
• hacking techniques, not
• specific applications
• Main benefits
• Low false-positives rate
• Strong security with low
• maintenance

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Technology Summary

• Software plug-in
• Non - intrusive
• Triple Security engines
• Rule-based
• Low maintenance

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Product Benefits for Hosting

• Comprehensive Solution
• Multiplatform Apache, IIS, ISA
• Independent of customer applications
• Solutions for shared dedicated servers
• High scalability
• Non-intrusive no effect on
• traffic or network.

• Simple Operation
• Easy to install and operate
• Low maintenance

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The Partnership

• Part C

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Applicure at a Glance
Jan 2004 Incorporated Apr 2007 IPO TASE APCR
Offices UK Office, London US Office, NY Israel
RD office
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Working Together

• Application security
• Reports
• Installation
• Professional services
• 1st level Support

• dotDefender
• Updates upgrades
• Training
• Marketing materials
• 2nd level Support
• Account manager

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The Business Model

• Hand in hand with your
• business model
• Software as a Service (SaaS) for Dedicated
  Hosting
• Customized solution for Shared Hosting
• Reseller model for projects integration

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SaaS Projections
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Proven Experience
Israeli Governmental ISP
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Your Business Opportunity

• Increase revenue and profitability.
• Develop additional services.
• Improve customer retention.

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Summary

• Urgent need for protection
• Practicable security solution
• Hand in hand with your business model

Business Opportunity
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Thank you
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Increase in Vulnerabilities
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Security Products
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Security Market Trends

• Content security (anti-virus, anti-spam, etc.)
  7 billion.
• Firewall/ VPN 1.5 billion.
• Red Herring predicts application security will be
  a must-have in a few years.

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Applicure at a Glance
Jan 2004 Incorporated Apr 2007 IPO TASE APCR
The Management Team Moshe Basol Founder
Chairman Yaacov Sherban - CEO David Allouch
Founder CTO Carl Hartman Manager US
Operations Andrew Mahler- Manager Hosting Sales