Introductions

1
(No Transcript)
2
Introductions
Eric Leland Principal Five Paths www.fivepaths.co
m eric_at_fivepaths.com
3
Introductions
Britt Bravo Owner Big Vision Consulting www.britt
bravo.com britt_at_brittbravo.com  
4
Get Started Using Social Media - Today!

•  
• Principles for adopting social web technologies
• A look at web tools you can use
•  
• Groupware - Wikis - Social bookmarking - Social
  networking - Widgets - Badges - Twitter -
  RSS/Aggregation - Podcasts - YouTube - Flickr -
  Mapping
•  

5
Decisions, Decisions
Principles

• When adopting new technologies, remember these
  principles
• (0) Plans before tools
• (1) Know your audience
• (2) Plan for sustainability
• (3) Content rules
• (4) Design for accessibility
• (5) Engagement builds support

6
Clarify who is our audience
Audience

• Who are they?
• What do they want?
• How do they want to get it?

7
Know our audience
Audience

• Of all people in the USA
• 73 have cell phones
• 68 have a desktop computer
• 41 Send or receive text messages
• 37 Send instant messages
• 21 Download music, video or newspaper articles
• 11 have a PDA
• 7 Download a podcast

Source pewinternet.com
8
Know our audience
Audience

• Internet usage by age
• Gen Y (18-30) 91
• Gen X (31-42) 90
• Boomers (43 61) 79
• Matures (62-71) 56
• After Work (72) 29

Source pewinternet.com
9
Exploring social media tools
Online Tools

• Groupware
• Wikis
• Social bookmarking
• Social networking
• Widgets
• Badges
• Twitter
• RSS/Aggregation 
• Podcasts
• YouTube 
• Flickr 
• Mapping

10
Getting things done
Online Tools
Groupware combines forums, members, files,
calendars, email lists, wiki and more to help
with project management
11
Schedules
Online Tools
Manage multiple calendars. Keep them private, or
invite others to view. Many tools allow
collaborative scheduling.
12
Wikis
Online Tools
Allows users to collaboratively create, edit,
link, and organize content of a website
13
Your desk, online
Online Tools
iGoogle Desktop allows access to forums, members,
files, calendars, email lists, wiki, rss with one
click
14
Webinars and Online Learning
Online Tools
15
Share Your Bookmarks
Online Tools
Social Bookmarking save stuff, find out what
other people saved, collaborative research.
16
Build a Network of Support
Online Tools
Social networking tools such as Facebook or
MySpace - spread your cause virally through
personal networks
17
Widgets Badges
Online Tools
Make it easy for your supporters to share your
cause on Facebook, MySpace, blogs, and websites
with widgets and badges.
18
Blogs
Online Tools
Messages appear in reverse chronological order,
often allow comments and can be syndicated to
appear on other websites
RSS Syndication Icon
19
Twitter
Online Tools
Microblogging and social networking all rolled
into one application.  "Tweets" be posted from
your phone, and fed into your Faceboook updates. 
20
RSS/Aggregation
Online Tools
Share and syndicate your organization's news, and
news about your cause with rss feeds.
RSS Syndication Icon
21
Make it Easy To Share
Online Tools
AddThis buttons on your site, blog and
e-newsletter make it easy for supporters to do
your marketing for you
22
Podcasts
Online Tools
Recorded audio and/or video, played online, and
fed automatically to other websites
Podcasting is similar to having your own TV
station on the web
23
Where to put all that video?
Online Tools
YouTube provide a space to view and upload
audio/video content.
Organize your videos into channels and easily
connect your channel directly to your own website.
24
Flickr
Online Tools
Store and share photos from your events.
Supporters and clients can add their photos to
your Flickr group.
25
Visualize your community
Online Tools
Use mapping software to explore your community
26
Make it easy to . . .
Online Tools

• Share
• Subscribe
• Join
• Participate
• Contribute

27
Measuring Impact

•  Measures
• Views
• Downloads
• Unique visitors
• Time spent on site
• Subscribers
• Friends/followers
• Referrals/links  
• Comments
• Contributions
• Ranking
• Anecdotal

• Tools
•  
• Google Analytics
• Google Alerts
• Google Blog Search
• PostRank
• Site Meter
• TechnoratiTwitter Search

28
Strategies for success
Online Tools

• Plan
• Share what you learn with your peers
• Try before you buy
• Avoid reinventing the wheel
• Start small, achieve success, then scale