CommonSpotContent Server

1

• CommonSpotContent Server
• Presentation and Demonstration to Cornell
  University
• June 10, 2004

2
Agenda

• Why Content Management
• About PaperThin
• Representative Customers
• About CommonSpot
• Feature Functionality
• Product Demonstration
• Questions and Answers

3
Benefits of Content Management

• Put business staff in control of online
  communications
• Maintain brand consistency
• Improve site usability
• Improve your agility
• Targeted communications
• Enhance customer satisfaction
• Improve security

4
About PaperThin, Inc.

• Privately held company headquartered in Quincy,
  Massachusetts
• CommonSpot Content Server debuted in 1998
• Represented by 25 dozen partners worldwide
• Powering Internet, intranet and extranet sites
  for 150 organizations of all sizes worldwide
• Macromedia Alliance Partner
• Winner of numerous industry awards

5
CommonSpot in Higher Education

• Arizona State UniversityBabson College  
  Canadore CollegeCity College of New
  YorkCollege of Notre Dame of MarylandCornell
  University   East Carolina UniversityKent State
  University   National Louis UniversityOhio
  UniversityOregon Health and Science
  UniversityRhodes CollegeSanta Clara
  UniversityStanford Graduate School of
  BusinessTreasure Valley Community CollegeUnited
  Nations UniversityUniversity of Alaska
  AnchorageVanderbilt University

6
Representative Customers by Sector
Life Sciences Alaska Native Medical
HealthBaptist Healthcare SystemBiogen, Inc.
East Alabama Medical Center Genome Therapeutics
Grand Rapids Metro Hospital HealthTalkImplant
InnovationsMayo ClinicSt. Josephs Medical
CenterSt. Lukes Episcopal Health SystemUMass
Memorial Healthcare
Education Arizona State UniversityBabson
CollegeKent State UniversityNational Louis
University Ohio University Rhodes
CollegeStanford Graduate School of
BusinessUnited Nations University
Association/Non-Profit AFL-CIO American
Association of Physics TeachersAmerican Academy
of OphthalmologyCancer Research Foundation of
America Heritage FoundationKaiser Family
Foundation National Association of Enrolled
AgentsNational Cotton Council of
AmericaWilderness Society
Corporate Bell and HowellBoeingBooz Allen
HamiltonCarFaxGaylord Hotels in
NashvilleGilletteJ.R. SimplotMarquette
BankMarshall Ilsley CorporationSevin Rosen
FundsTurner Sports PGA.com
Government City of Westminster, UKCity of Foster
City, CaliforniaCity of Glendale,
ArizonaFederal Reserve Bank of ClevelandNatl
Institute of General Medical Sciences Natl
Institute of Standards TechnologyNational Park
ServiceNYC Economic Development
CorporationOregon Department of Revenue US Army
Medical Information SystemsUS Botanical
Gardens/US SenateVoice of America/Intl
Broadcasting Bureau
7
About CommonSpot Content Server

• Mid market web publishing / content management
  solution
• Designed to allow non-technical users to create,
  update and manage the publishing of content
• Manages both unstructured and structured content
• Page and content objects architecture
• Built on open standards
• Enterprise scalability (single and multiserver)
• Cross Platform

8
What differentiates us

• Full functionality out-of-the-box
• Ease of use
• Ease of customization
• Ease of integration
• Rapid deployment
• Lower total cost of ownership

9
Feature Functionality
10
Content Management Framework

• 100 browser based
• Template driven Web pages
• Cascading style sheet support
• 50 out of the box content objects
• Ability to create your own content objects
• Rich metadata layer
• Content Reuse and repurposing
• 508 Accessibility
• Form, survey and poll creation
• Multi-language support

11
Authoring

• Editing within context of page
• Rich text WYSIWYG editor
• Microsoft Office integration
• No limitations on content - Word, PDF, HTML,
  Flash, etc.
• Simple Forms Datasheet
• Preview mode
• Comprehensive spell checking
• Link and image management tools
• Metadata

12
Workflow Versioning

• Authoring concurrency management
• Flexible approval workflow
• Approval bypass
• Email and Pending Actions notification
• My Page and other management tools/reports
• Version history and rollback
• Visual Difference

13
Publication Page Generation

• Content freshness reminders
• Content expiration
• Content scheduling and personalization
• Fully addressable URLs (no long query parameters)
• High performance caching
• Static and dynamic content generation

14
Indexing Searching

• Dynamic self-updating indexes and navigation
• Register and index external content
• Verity full text search
• My Pages, Page Finder, and other content
  discovery tools

15
Security, Roles and Administration

• Granular access control - site, subsite, page,
  element, template
• Role and permission driven menus and interface
• Secure Access - NT/Active Directory or custom
  authentication
• Distributed administration

16
Real ROICommonSpot Success Stories
17
Babson College

• Empowered contributors to own content
• Locked down templates at department level ensured
  controlled access and security
• Easy to use interface reduced training
  requirements
• Integrated with existing ColdFusion applications
• Met tight deadlines for site launch
• Scalable solution over multiple servers

18
Rhodes College

• Templates improved site usability, content easier
  to find
• Deployed metadata and custom elements campus-wide
  to customize event calendar, news and callouts
• Link management eliminated countless bad/broken
  links

19
Ohio University

• Deployed CommonSpot in phased approach over two
  years
• CommonSpots scalability options met their needs
  campus-wide
• Integrated with existing user database for
  authentication purposes
• Leveraged existing applications

20
Product Demonstration
21
Product Demonstration

• CommonSpot Interface
• In-content editing, Distributed Administration
• Core Components
• Elements Templates
• Publishing Process
• Content editing, Element Wizards, Publication
  Process, Approval Workflow, Visual Difference,
  Preview, Version History, Link Management
• Templates
• Content Creation
• Page Creation Process, Standard Meta Data, Custom
  Meta Data
• Content Objects
• Dynamic Elements
• Personalization
• Simple Forms, Datasheets
• Security

22
Questions and Answers
23
PaperThin, Inc.[phone] Todd Peters,
Presidenttpeters_at_paperthin.com(617) 471 4440
x204Mindy Daigle, Education Practice
Managermdaigle_at_paperthin.com(617) 471 4440 x201
Contact Information