Switch to blekko for Comprehensive Protection against Spamdexing

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Switch to blekko for Comprehensive Protection
against Spamdexing

• Blekko

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• Spam entails very low operating cost. This
  encourages the spammers to continue with the
  menace. blekko puts a spanner in their wheels by
  excluding them from its search results. Ths new
  age consumer search engine lays extensive focus
  on delivery of quality information from the best
  sites for a hassle free experience.
• In the following section we shall deal in detail
  with spam, spammers, and spamdexing and how a
  judicious choice of search engine can protect us
  from its collective menace.

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What is Spamdexing?

• Spamdexing, also known as search engine spam or
  search engine poisoning, refers to deliberate
  manipulation of search engine indexes.
• Indexes are built by automated software programs
  called crawlers (also known as ants or spiders).
  These spiders visit a website on the World Wide
  Web and scrutinize their contents.
• They check its Meta tags, read what is written
  there, or check the quality of information it
  dispenses the websites that links to it and the
  consumer traffic it attracts.

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• Armed with all this information, the crawler
  returns to the central depository, where the data
  is indexed. The crawler at a certain frequency
  (determined by search engine administrators)
  returns to the site to check for any addition or
  deletion of information.
• When people make use of any internet search
  engine to find any specific information on the
  internet, they in fact are searching through this
  index that the search engine has created.
• As such, these indexes are the real target of
  unscrupulous webmasters and spammers. They have a
  variety of tools to manipulate the relevance of
  the resources indexed by the search engines.
• This unethical practice of manipulating indexes
  to secure a higher ranking in the results
  displayed by search engine is referred to as
  Black Hat Search Engine Optimization (SEO)
  technique. Some common Black Hat SEO practices
  are

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Keyword Stuffing

• This is one of the most common techniques of
  skewing search engine results by overusing
  keywords on the website. Webmasters or web
  developers place keywords at strategic points on
  the web page to raise the density and count of
  keywords.
• Tricksters usually put the keywords at the bottom
  of the page where majority of visitors are
  unlikely to see them. Webmasters generally stuff
  their pages with popular keywords that are
  thoroughly irrelevant to their own websites.
• This is done with the express purpose of fooling
  both the users and the search engine. For
  example, a shoddy organization selling sham
  slimming pills may place keywords appropriate for
  a reputable dietary counselor. This way, it may
  attract a lot of consumers interested in losing
  or gaining weight.
• This can also be useful to make a page appear to
  be relevant for a search engine crawler. Modern
  and sophisticated search engine like Blekko have
  the analyzing ability to determine if a
  particular website has resorted to keyword
  stuffing.

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Page Stuffing or Page Hijacking

• This is another popular method used by unethical
  webmasters to rob people of a fair search engine
  experience. Website owners or web site developers
  create a genuine site that scores a high ranking
  on Search Engine Return Pages (SERP).
• The webmaster then duplicates the page to ensure
  that both these pages will make it to the top in
  the results displayed by a search engine. This
  amounts to indulging in unfair practices since it
  deprives a rival site from competing on fair
  terms.
• Major modern search engines have the capability
  to compare two different pages and see if they
  have the same content.

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Hidden or Invisible Text

• Unrelated hidden text is used by unprofessional
  webmasters to eliminate competition and direct
  traffic to their website. They use invisible text
  that matches the background color of the website.
  
• Tiny font sizes are used which are then hidden
  within HTML code to trick the search engine
  spiders. Some crawlers are programmed to identify
  and ignore text that matches the webpages
  background color.

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Spam Links

• Link farming refers to having duplicate links
  between sites that are of no constructive
  purpose. Some crawlers give added weightage to
  the links a website has. This is taken advantage
  of by dishonest webmasters who fill their pages
  with useless links.
• Link Farming, or link selling, is a popular Black
  Hat SEO technique. Unprofessional and unethical
  webmasters indulge in buying and selling of links
  to increase the relevancy of their websites.
• Webmasters also have a collection of webpages
  whose sole purpose is to interlink with one
  another to boost a pages rank. Wading through
  these useless links without finding the relevant
  information can be a thoroughly frustrating
  experience for a net user.

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Buying of Expired Domains

• Some unethical webmasters keep an eye on domains
  that may be approaching their date of expiration.
  Once they expire, these are brought by these
  tricksters and filled with links directing to
  their own pages.
• Most internet search engines penalize web sites
  that indulge in unethical and unprofessional
  tactics to increase their website ranking. This,
  unfortunately, has proved to be an ineffective
  deterrent since such practices are on the rise.
• Blekko can be highly effective against the
  scourge of Spamdexing because it uses algorithms
  that exclude web pages utilizing spamdexing
  tactics.