CARBONDALE TO CYBERDALE

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CARBONDALE TO CYBERDALE

• November 10, 2004
• SIUC Telecommunications presents
• Dawgtel text messaging service

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A cooperative collaboration

• College of Business and Administration
• Telecommunications Services

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A cooperative collaboration

• Educational and business benefits
• Utilize local resources
• Saves money
• Provides valuable experience

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We would like to thank

• Bruce Fisher
• Donald Olson
• Gordon Bruner, II
• Jeff Goh
• Patty Cosgrove
• Terry Clark
• Jason Buehner

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Problems

• Promoting leading-edge technology
• Educating people on leading-edge technology

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Problems

• Improving communication
• Decreasing revenues
• Use of long distance is decreasing
• Use of cell phones is increasing

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Solution

• Cooperative collaborations
• Vision
• Willingness to try new technologies

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Benefits

• Project SIUC as a cutting-edge university
• Increased revenues for Telecommunications
• Supporting the Southern 150 initiative

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Supporting Southern _at_ 150

• Technology
• Communication
• Staying on the cutting edge

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SMS/Texting

• SMSShort Message Service
• AKA Texting
• Around since late 90s

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SMS/Texting

• Widespread use overseas
• Started out as a business tool
• Extremely popular with younger generations
• Over 2 billion SMS messages were sent in the
  first quarter of 2004!

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SMS/Texting
(A Message from Dawgtel) Go Dawgs! SIUC v.
Indiana State 6PM Sat _at_ The Mac Tix still
available!
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Dawgtel Messaging Service

• 2 Parts
• Non-commercial messages
• Commercial messages

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Dawgtel Messaging Service

• Non-commercial messages
• Useful in emergencies and unforeseen happenings
• Class cancellations
• Snow days
• Homeland Security issues
• And others

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Dawgtel Messaging Service

• Commercial messages
• Local and national businesses (Vendors)
• Can use any internet-enabled computer
• Very targeted campaigns
• Age
• Gender
• Residence ZIP code

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Dawgtel Messaging Service

• Extremely targeted
• Efficient
• Effective

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Dawgtel Messaging Service

• Devices
• Cellular phones
• Wireless PDAs
• Pagers
• Email accounts

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Dawgtel Messaging Service

• Opt-in service- NOT SPAM!
• Message limits
• Dark hours

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Subscriber Interface
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Sender Interface
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Dawgtel Messaging Service

• Cost
• For receivers its free!
• For senders 10-15 cents per message per person

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Dawgtel Messaging Service

• Air2Web, Inc
• Founded 1999
• Wireless data market
• Clients include The Weather Channel, PGATour.com,
  UPS, CBS Sportsline, Hoovers Online, USF, and
  others

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Messaging Statistics

• 39 of consumers prefer SMS marketing to TV or
  radio
• Permission-based mobile marketing is 130 more
  effective than radio
• 94 will read an SMS message
• 24 will show or forward a mobile marketing
  message
• (Sources CTIA, Nightfly, Enpocket)

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Whats next?

• Polling capabilities
• MMS
• Location-Based Marketing

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Any questions?

• Dave Bouhl
• Deputy Director of SIUC Telecommunications
• dbouhl_at_siu.edu
• Dr. Gordon C. Bruner II
• Professor of Marketing
• Director, Office of Scale Research
• gcbii_at_siu.edu
• Matthew Purdy
• Marketing Graduate Assistant-Telecommunications
• mpurdy_at_siu.edu
• Megan Tarrolly
• Marketing Graduate Assistant-Telecommunications
• cozymoze_at_aol.com

618-453-DTEL