Boutique Hotel Group

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Boutique Hotel Group
Intimate hotels, uniquely designed, dedicated
to details, and providing warm, highly
personalized service
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Collectively, the Boutique Hotel Group Management
Team represents over 150 years of professional
hospitality and real estate experience.
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Organizational Chart
Consultants
Japan
V.P. / Bus Development Kelly Miyashita
Public Relations Marideth Post
Quality Assurance Jim Coyle
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Scope of Services Provided

• Operations
• Centralized Accounting
• Sales and Marketing
• Public Relations
• Revenue Management
• Information Technology
• Graphic Design
• Engineering
• Construction and Design
• Development
• Pre-Opening, Development and Technical Services
• Financing Services
• Acquisition and Disposition Services
• Legal
• Housekeeping
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Biographies of Key Executives

• William Howell
• Chairman
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• Bill Howell has focused on real estate
  development, acquisitions, dispositions, hotel
  management, and the asset management of
  institutional grade investment property for his
  entire career. From 1986 through 1992, Howell
  served as Director of Acquisitions for Mitsui
  Fudosan in New York. Responsible for property
  acquisitions and dispositions totaling over 2
  billion in value, he also directed all asset
  management functions of a multi-billion dollar
  global real estate portfolio. Prior to joining
  Mitsui Fudosan, Howell was a Director of the
  Saudi Arabian Investment Corporation, where he
  was involved in the acquisition and development
  of over 1 billion in investment grade United
  States properties on behalf of clients from
  Europe, the Middle East, and the Pacific Rim. In
  1992, Howell established his own firm to provide
  hospitality real estate management and consulting
  services. He has 25 years of experience in the
  New York market. Howell earned a Bachelor of
  Science Degree from Southwestern University and a
  Masters in Environmental Engineering from the
  University of Oklahoma.
• Thomas Poitevent
• Director of Construction and Design
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• Tom Poitevent has over 20 years of experience in
  the construction industry. Prior to joining
  Boutique Hotel Group, he completed the
  multi-million dollar renovation of the
  prestigious Mansion on Turtle Creek in Dallas and
  the construction of The Forrestal Hotel
  Conference Center, a 10 million project in
  Princeton, New Jersey. As the Director of
  Construction, he led the project management team
  during the expansion of the Shoreham Hotel from
  84 to 176 guestrooms and completed the guestroom
  and public space renovation of the Hotel Wales,
  both located in Manhattan. He has five years
  experience in the New York market. Poitevent
  earned a Bachelor of Science Degree in Business
  from North Texas State University.

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• Kelly Miyashita
• Vice President, Business Development (Japan)
• For the past 15 years, Kelly Miyashita has
  worked with numerous multinational financial
  institutions and large owners in all aspects of
  real estate transactions. From 1987 though 1990
  Kelly served as Manager of Consulting Services
  and Tenant Representation at Cushman Realty
  Corporation, where he was responsible for
  providing market and financial analysis to an
  array corporate clients. Following his
  experience at Cushman, Kelly served five years at
  Mitsui Fudosan in Los Angeles, where he served as
  Asset / Leasing Manager. Kelly was directly
  involved with the oversight of 3.5 million square
  feet of commercial space in San Francisco, Los
  Angeles, and San Diego. Subsequent to his
  experience at Mitsui, Kelly spent three years at
  The Archon Group, where he managed a diverse
  portfolio of properties with an excess of 100
  Million over three states. Kelly has also served
  as Senior Asset Manger of Goldman Sachs Realty
  and Managing Director of Sanno Capital both in
  Tokyo, Japan. Kelly earned his Bachelor of
  Science Degree from California State Polytechnic
  University in Real Estate Finance Law.
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• K.C. Patel
• Vice President, Development
• K.C. Patel has supported a range of corporate
  finance-related assignments, including financial
  modeling, market research and identification,
  customer segmentation analysis, development of
  acquisition criteria and execution support for
  target acquisitions. Prior to joining Boutique
  Hotel Group, Mr. Patel worked with Novantas a
  financial-services consulting firm. He was
  responsible for identifying inefficient practices
  for clients through an investigative process,
  information gathering, data collecting and
  hypothesis building, developing findings and
  conclusions and recommendations of solutions, and
  report writing and presenting. Before Novantas,
  he worked at the hospitality real estate
  brokerage firm, Insignia/ESG Hotel Partners. At
  Insignia/ESG Hotel Partners, K.C. performed
  investment analysis and deal structuring for both
  buyer and seller engagements. In addition, he
  has been engaged on several underwriting projects
  with Credit Suisse First Boston. Patel earned
  his Bachelor of Science in Business
  Administration from Cornell University's School
  of Hospitality Management in Ithaca, New York.

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• Steve DiMaria
• Controller
• Mr. DiMaria has 14 years of experience in the
  accounting industry and was Assistant Controller
  for Boutique Hotel Group for 5 years prior to his
  promotion to Controller. Mr. DiMaria currently
  overseas all aspects of financial controls,
  accounting and budgeting for BHG and is
  responsible for managing the companys banking
  relationships. Prior to working at BHG, Mr.
  DiMaria held senior financial positions with
  Gotham Hospitality Group, Tishman Hotel
  Corporation, and ITT. He graduated from
  Manhattan College with a Bachelor of Science
  Degree in Accounting.
• Rani Carr
• Director of Revenue and Yield Management
• Ms. Carr oversees yield management for the
  Boutique Hotel Group and ensures daily pricing
  and quality control through training and ongoing
  evaluations. She implements and oversees
  management of all discount internet channels and
  the GDS to maximize RevPAR. Ms. Carrs
  experience encompasses all facets of the
  reservations area from Reservations Agent, Front
  Office Manager, to Reservations Director of a
  large Central Reservations Office. Ms. Carr came
  to Boutique Hotel Group from Holiday Inn and
  Hospitality Franchise System where she built her
  hospitality career. She graduated from The
  University of Tennessee.

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• Marideth Post
• Public Relations, Consultant
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• Marideth Post brings 11 years of hotel and
  restaurant public relations experience to her
  role. As Corporate Director of Public Relations,
  Post is responsible for media relations,
  strategy, imaging, brand management and
  promotions for the company and individual
  properties. She comes to Boutique Hotel Group
  from Noble House Hotels and Resorts,
  Kirkland/Seattle, Wash., where she was Vice
  President of Public Relations, founding the first
  internal corporate public relations program.
  Prior, she was the Director of Media Relations
  for Kimpton Hotel Restaurant Group, Inc., San
  Francisco, for eight years, specializing in hotel
  and restaurant openings, media relations,
  restaurant promotion, and celebrity suites. She
  started her hospitality career as the Public
  Relations Coordinator at the Sheraton Hotel at
  Fishermans Wharf, San Francisco. Post earned a
  Bachelor of Arts Degree in Journalism, option in
  Public Relations, from California State
  University, Chico.
• Jim Coyle
• Director, Hotel Web Site Marketing and Quality
  Assurance, Consultant
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• Jim has over 15 years of extensive experience in
  hospitality quality assurance and performance
  expertise. Jim has provided advice and oversight
  for quality assurance and audits to hotels and
  restaurants in the U.S. and Europe for Ian
  Schrager, Le Cirque, Daniel Boulud, as well as
  Boutique Hotel Group. Jim also has extensive
  food and beverage background experience to
  balance his overall hospitality expertise. Jims
  website marketing ability has proven extremely
  value and cost-effective for the hotel industry.
  Jim has a B.S. degree from the Cornell University
  School of Hotel Administration.

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Our Approach

• We attempt to leverage the existing appeal,
  equity and history of an asset whenever possible
  adding value through a fresh approach and style.
• Updating and enhancing the decor and physical
  plant when needed, developing the service
  culture, and increasing efficiencies -- to make
  the hotel more appealing to new business sources,
  without a massive capital infusion.
• Creating new awareness and appeal through
  innovative guest programs, activities, services
  and amenities and public relations.
• Capturing new business and leisure guests,
  willing to pay higher rates, without alienating
  current customer base.
• The end result is a revitalized, invigorated
  product that makes people feel gratified,
  comfortable and enriched by a true boutique
  experience.

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Benefits of BHG Sales and Revenue Management Team
to the Hotel

• Enhancement of revenue management practices,
  techniques, and technology.
• NYC based sales team casting a wider net will
  uncover additional opportunities and penetrate
  accounts more effectively.
• Our network of sales and marketing covers the
  globe.
• Economics of scale i.e. payroll, tradeshows,
  travel, advertising, public relations, customer
  events, entertaining, etc.

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BHG Sales Advantages

• Sales Advantages
• Years of City sales experience provided by BHG
  sales and marketing team.
• Utilize deep BHG National and International
  customer relationships for solicitation and
  negotiation of qualified corporate and travel
  agency accounts capturing annual room night
  commitments thru ongoing RFP process. Primary
  focus on the banking, financial, medical,
  pharmaceutical, entertainment, legal, advertising
  and fashion markets.
• Review all consortia and mega agency agreements
  for preferred status positioning as supported by
  key BHG relationships.
• The meeting and catering opportunities provided
  by The Hotel allows sales to target corporate
  meetings and secondary incentive events.
• Representation in all selected BHG tradeshows and
  customer events, nationally and internationally.
• Participation in BHG on-property and alliance
  cross-sell referral program.
• Reinforce The Hotels position with discount
  internet providers, such as HRN, Priceline,
  Expedia, Quikbook, etc. via strong sales
  relationships.

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BHG Marketing Advantages

• Marketing Advantages
• Inclusion in the BHG corporate website
  www.boutiquehg.com providing enhanced visual and
  informational content. Opportunities also include
  search engine positioning, database capturing,
  user analysis and on-line seamless reservation
  availability.
• Exposure to all BHG marketing partnerships,
  including jetBlue Airways alliance, providing
  access to 1 million person database and primary
  positioning on corporate website.
• Participation in all BHG advertising initiatives.
• Exposure to GDS advertising, travel agency fax
  shots and email blast campaigns.
• Participation in popular BHG brand signature
  amenities program including complimentary
  cappuccino and espresso bar, Belgian bed linens
  and frette robes, upgraded bath products, in-room
  CD players and VCRs, etc.
• Advantages in database and advanced
  Reservation/PMS reporting features supported by
  newest marketing technology.
• In-house graphics and marketing support to manage
  brand and individual property creative
  consistencies and cost control. All advertising,
  direct mail, photo support, web site design,
  collateral development and printing is controlled
  through this department.

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BHG Revenue Management Advantages

• Revenue and Yield Management Advantages
• Corporate Director of Revenue and Yield
  Management fulfills the following functions
• Management of and positioning within the GDS.
• Oversees daily yield management and ensures sales
  quality control and effective cross-sell
  practices through ongoing training and
  evaluations.
• Sets individual hotel rate strategies as
  required, with emphasis on management of various
  discount internet channels and GDS to maximize
  RevPAR during low and high demand selling
  periods.
• Implements and monitors all BHG standard
  operating procedures for newly acquired hotel
  acquisitions.
• Continually identifies new revenue analysis
  opportunities and available revenue tools and
  resources to make smart business decisions.
• Align the Hotel with various discount channels
  such as Hotel Reservations Network (HRN),
  Priceline, Expedia, Quikbook, Hotwire, etc. and
  utilize relationships to drive business as needed
  through strategic pricing and effective marketing
  positioning.

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BHG Revenue Management Advantages

• Revenue Management Advantages continued
• Utilization of the following reports to set
  individual hotel rate strategies against
  competitive set hotels and local market, in
  addition to identifying new business
  opportunities
• Star Report monthly report indicating business
  share percentage based on occupancy, ADR and
  RevPAR vs. competitive set.
• HotelRevMax providing similar reporting
  information as Star, however reporting on daily,
  weekly, weekend and monthly basis allowing BHG
  hotels to react immediately to market changes and
  competitive strategies.
• Check-Rate.com Another report feature provided
  by HotelRevMax which shops your competitions
  daily rates available over the internet for a
  four week period from date of report.
• Phaser Provided by TravelClick, this report is
  distributed weekly and provides a snapshot of
  your available daily rates against your
  competitive set thru the Sabre GDS system.
• Hotelligence Also supplied by TravelClick, this
  monthly report indicates the top 30 travel agency
  and top 30 corporate accounts that are booking
  your hotel thru the GDS, while also telling you
  the same information for your collective
  competitive set. This report is ideal for for
  targeted sales solicitation to drive new business
  into our properties, while also seeing what share
  of the business we are getting or losing from our
  key accounts. In addition, this report acts very
  similar to a star report indicating your share of
  business thru the GDS, as well as your top global
  geographic markets.

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Reinventing The Art of Hospitality Culture.
Service. Style.

• How we keep guests returning and referring is at
  the heart of the boutique hotel objective
• Redefine Customer Service as an Art and a
  Privilege
• Getting to WOW through Personalized and
  Attentive Service Heart of Boutique Experience
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• Core Values
• Not a mission of what to do, but a declaration of
  who we are
• every guest feeling as if he/she were visiting
  the home of an old friend
•  Turning Guests and Employees into Disciples and
  Raving Fans - BHG University
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• To get to Zero Defect training is important
  but creating self sustaining culture is key.
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• Leadership Training Eliminate the impossible
• Moments of Truth Each guest interaction is the
  wow opportunity
• Enneagram Promoting management
  communication/workability
• Miracle Makers Program Exceeding
  Expectations/Rewarding Excellence
• Mission Possible Guest history/retention/developm
  ent

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Hotels and Resorts Managed by BHG

• Temenos Villas Anguilla
• Hotel 41 at Times Square NYC
• Manhattan Seaport Suites NYC
• Park Inn Dallas
• The Shoreham NYC 1998 2002
• The Mansfield NYC 1998 2002
• The Roger Williams Hotel NYC 1998 2002
• The Franklin Hotel NYC 1998 - 2002
• Hotel Wales NYC 1998 2002
• The Peery Hotel Salt Lake City 2002

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Boutique Hotel Group
INTEGRITY SERVICE
VALUE
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