Midwestern Agriculture and Food Tour

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Midwestern Agriculture and Food Tour

• with Chinese Food Editors
• October 21 26, 2006

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Welcome to Iowa!

• Machine Shed Restaurant
• Des Moines, IA
• Traditional Iowa foods including pork loin, pork
  chop, beef and mashed potatoes

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Day 1

• Iowa Agricultural Production and Agritourism

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Geisler Farm Growing Family Fun

• Diversified Iowa farming operations
• Combines traditional corn soybean crops with
  agritourism
• On-farm corn maze and visitors center

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Learning about

• Common foods made with corn and soybeans
• Harvest-time equipment
• Family fun activities in central Iowa

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Center Grove Orchard

• Apple production
• On-farm store for fresh apples, bakery items and
  jams/jellies
• Family agritourism activities

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Around the orchard

• Orchards mission to provide visitors with an
  enjoyable, educational experience in a peaceful
  country setting

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Eating at Old Chicago

• Restaurant has full menu, but focuses on pizza

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Day 2

• Food Processing and Commodity Organizations

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Midwest Dairy Association

• Learned about the producer-funded Dairy Check-off
  program
• Discussed dairy promotions and school milk
  programs with Kevin Stiles
• The role of dairy in a healthy diet

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Anderson Erickson Dairy

• Toured processing facilities at one of the
  largest independently owned family dairy
  companies in the U.S.
• Discussed plant technology and food safety with
  tour guide John

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Soy Foods Council

• Luncheon featuring soy nuts, new tofu recipes,
  soy milk, edamame and chocolate chip cookies with
  soy ingredients

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Soy Foods Council presentation

• Learned about general trends in U.S. foods from
  Executive Director Linda Funk
• Balancing taste nutrition
• Convenient packaging
• Increased focus on food nutrients
• Elimination of trans-fats

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Soy Innovations

• Develop extrusion technology to process soybeans
  for maximum nutritional quality, superior flavor
  and safety
• Working to make soy foods acceptable to people in
  other cultures

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Dinner at Hickory Park

• Fun family dining atmosphere
• Toured smokehouse
• Lots of BBQ and great ice cream!

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Day 3

• Media, Grocery and
• Agriculture Overview

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Meredith Corporation

• Viewed test kitchens
• Learned about developing and testing new recipes
  for use in Better Homes Gardens magazine, among
  several others

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.

• Discussed nutritions role in magazine content
• Toured photography studios

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Meyocks Group Advertising Agency

• Learned about the variety of services the company
  offers
• Focused on client HyVee (product packaging and
  Web site development)

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HyVee Grocery Store

• HyVee is the largest employer in Iowa and one of
  the nations top supermarket chains
• Learned about HyVees bakery, deli, floral,
  pharmaceutical and banking services

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Lunch at HyVees China Buffet
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ISUs Value Added Agriculture Program

• Learned about changes in U.S. agriculture
• Discussed how Value Added Ag and Ag Marketing
  Resource Center programs help producers adapt to
  changes in agriculture

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Dinner at Aunt Maudes

• One of central Iowas best fine dining
  experiences
• Met restaurant manager and chef
• Joined by Christine Pardee, Executive Director of
  Iowa Rural Development Council

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Day 4

• Bakery, ISU Food Programs and Farm Visits Day

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Dutch Oven Bakery

• Visited typical small-town Iowa bakery for
  breakfast and a tour

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ISU Food Science and Human Nutrition Visits
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Lunch in the ISU Tearoom

• Meal planned, prepared and served by students
• Part of Universitys Hotel, Restaurant and
  Institution Management Program

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Eden Natural Pork

• Discussed how this group is working together to
  create new marketing opportunities for their
  product

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Lyon Dairy Farm

• Toured this typical Iowa family dairy farm
• Met Norma Duffy Lyon, the famous Iowa State
  Fair butter-cow lady
• Ate dinner prepared by the Lyon family

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Program Participants

• Ms. Xiufang (Jodi) Lu, Trendstyle Magazine
• Ms. Xueqing (Jane) Li, Agricultural Trade Office
• Ms. Wenli (Catharine) Zhang, Health Magazine
• Ms. Yuhong (Theresa) Yao, China Modern Baking
  Magazine

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Thanks for coming!

• We hope you enjoyed your trip!
• Feel free to contact us in the future
• Madeline Schultz Lorilee Schultz
• Program Assistant ISU Student
• 1111 NSRIC lorilees_at_iastate.edu
• Ames, IA 50011
• schultz_at_iastate.edu