Marketing Activities

1

• Marketing Activities

2
Graduate Enrollment Management

• GEM Team Graduate Enrollment Management
• Collaborative Partnership between
• The Graduate School
• International Programs
• Continuing Education
• Enrollment Services
• Reports to the GEM Council
• GEM Team develops and implements the recruitment
  strategy

3
Graduate Enrollment Management

• Focus on graduate student recruitment
• New base funding for two new positions and some
  recruitment activities
• Assistant Director of Enrollment Services
  Graduate Student Recruitment
• Enrollment Services Representative Graduate
  Student Recruitment

4
Graduate Student Recruitment

• Current Activity
• Data analysis
• Online partnerships with GradSchools.com
  Hobsons (TOEFLAccess and US EduGuides)
• Recruitment fairs
• Department support

5
Database

• Schools Database Project
• Creation of a database of (mostly) 4 year
  institutions in the contiguous and selected
  states that offer complimentary majors to our
  graduate programs
• Will provide the ability to target programs to
  schools

6
Online Partnerships

• Gradschools.com
• More than 1 million visits per month
• Traffic reports
• Driving prospective students to our web site

7
Online Partnerships

• Hobsons International
• ToeflAccess
• Web 5 screen institutional profile
• E-zine sponsorship of the monthly email
  magazine, distribution 300,000 (one school per
  month) (Mar Sept 2008)
• Print distribution 50,000
• US Education Guides
• Web Asia Worldwide editions (Sept 2008)
• Print Asia Worldwide editions (Sept 2008)
• Other benefits of the partnership student
  interviews for forthcoming publications
• Weekly uploads of classified leads

8
Recruitment Fairs

• Fall 2007
• School visits and other events
• Iowa
• Utah
• South Dakota
• Minnesota
• North Dakota
• Data analysis is early but it will be possible
  over time to measure the effectiveness of visits
  to schools regions

9
Print Ads Image

• Repeated use of the Pythia image from the
  Universitys fountain on most of the Graduate
  School material is building a brand recognition
• Supporting newspaper advertisements in Utah
  during the recruitment week
• Universitys supplement in the GFH double page
  centerfold
• Banners
• Online applications
• View book pocket folders

10
Television Advertisements

• New 30 second commercial about the Humanities
  and tying in to the 125th anniversary

11
Metrics

• Google Analytics
• Gradschools.com traffic reports
• Measuring RFI to determine effectiveness of
  campaigns

12
CRM Implementation

• Embark Student Prospector
• Customer relations management tool to assist with
  the organization of prospective students and the
  ability to manage the dissemination of
  information.
• Build communication campaigns
• Transparency between units of communications to
  prospects avoids conflict of information

13
Future Activities

• Capacity Analysis
• Market Analysis
• North Dakota Circuit
• Implementation of a campaign utilizing the new
  schools database
• Maximize the CRM product
• Second Life
• Graduate School Blog