LingoPort, Inc.

1
Technologies for Global eBusinessJason Hall
and Adam Asnes

• Internationalization Assessment and Execution
• How Do You Get There From Here?

2
LingoPort, Inc.

• Internationalization Focused
• Internationalization consulting
• Software solutions
• Global Investigator
• String Externalization tools
• Pseudo Judo
• All localization through partners

3
Jason Hall

• Globalization Design Specialist
• Experience
• Over 15 internationalization assessments
• Wide variety of technologies and domains
• Project planning and process consulting

4
How Do You Get There From Here?

• Decision Pathways
• Customer Driven
• Internally Identified Opportunities
• Other?
• Keys to Success
• Proper Planning
• Training
• I18n Only Once
• High initial cost
• Lowest cost in long run

• I18n Process
• Planning
• Marketing Requirements Analysis
• Architectural Requirements Analysis
• Code Review
• I18n Design
• I18n Execution
• Testing
• Localization
• Support

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Marketing Requirements

• Case Study XYZ Software
• VP XYZ Software must be in Japanese, French,
  Germany, Chinese, and Spanish by November
• Three-tiered web application
• 100,000 Lines Java/JSP
• Oracle DB
• Crystal Reports
• Where do you start?

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Marketing Requirements cont.

• First, analyze the locales
• Locale vs. Language
• Simultaneous Locale Support?
• User levels Administrator vs. Regular User
• Rule of thumb Match locales with character sets
  the more characters, the more difficult I18n!
• Key Product Launch Dates
• Any flexibility?
• Drivers and stakeholders

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Marketing Requirements cont.

• Concurrent Development
• Watch out for code forks!
• Resource availability
• Product Support Channels
• Foreign language support calls
• New product sales
• Minimum Technology Requirements
• Target Customers
• Understand Your Target Cultures

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Marketing Requirements Summary

• Visualize Product from
• Customer Experience/Usability
• Sales/Support Channels
• Compile Locales
• Develop list of required features
• GUI
• Character Sets
• Additional Features
• Legal
• Cultural
• Currency
• Marketing Requirements Specification

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Marketing Analysis Case Study

• XYZ Software
• Phased Rollout
• Phase 1 Spain, Germany, France, Mexico, Peru
• Phase 2 Japan, China
• One server farm in US, single database
• Foreign partners for sales/support channels
• Must support IE 5.0
• All resources dedicated to I18n

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Architectural Analysis
Database
Application
U/I
3rd Party Products
Business Logic
Platforms, Browser Support Requirements
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Architectural Analysis Cont.

• Analyze each technology
• Character set compliance
• Match with supported locales!
• Programmatic locale
• Organic or New Feature?
• Dependencies
• Fonts
• Service Packs
• Libraries
• Third Party Products

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Architectural Analysis Summary

• Gather research and recreate architecture
• Character tracking
• From GUI to DB and back
• Analyze each technology boundary
• User locale tracking
• Critical for GUI formatting/display, data storage
• Database vs. Dynamic
• I18n Architectural Document

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Architectural Analysis Case Study

• XYZ Software
• JSP/Java/Oracle to support Unicode
• GUI formatting per locale locale switching
• Locale tracked by Javas LOCALE object
• Extracted from browser at runtime
• Oracle to accommodate dynamic locale switching
• Crystal Reports only localizable research
  alternative strategy

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Code Review and i18n Reengineering

• Code Review to Identify
• Unsafe methods/functions
• Strings to extract
• Image references
• Unsafe programming constructs (ex regular
  expressions)
• How to Identify?
• Brute force
• I18n-aware software tool
• Global Investigator

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Code Review Considerations

• Strings
• Dates
• Times
• Sorting searching
• Currency
• Transaction process
• Disparate offerings
• Character set conversions

• Telephone formats
• Postal formats
• Region-specific functions
• Shipping conditions
• Numerical formats
• Page layout
• Reporting, workflow
• Database enabling
• Multi-byte enabling

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Code Review Examples Detailed Reporting
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Configure Add Functions/Filter False Positives
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Code Review and i18n Reengineering Cont.

• Develop I18n enhancements (example)
• Locale-chooser
• Other based upon Architectural Analysis
  (Currency, etc.)
• I18n Reengineering
• Extract strings
• Fix Unsafe Methods
• Internal Resources vs. Outsourcing
• Internal Retain new knowledge, understand
  system, but loss of normal development cycles
• Outsourced Knowledgeable about I18n, rapid
  execution, but must transfer knowledge to
  existing team/learn system

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Code Review and I18n Development Case Study

• XYZ Software
• Internationalized Software
• Pseudolocalization Testing
• Unit/Regression Testing
• Localization Kits

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Testing and Deployment

• Pseudolocalization Testing Before
• UserNameLabelUsername
• SomeMessageThe quick brown fox jumps over the
  lazy dog.
• Pseudolocalization Testing After 
• UserNameLabel?XXUsernameXX?SomeMessage?XXXXXXXX
  XXXXThe quick brown fox jumps over the lazy
  dog.XXXXXXXXXXXX?
• Tests character set handling and size expansion
• LingoPorts Pseudo Judo

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Testing and Deployment

• Pseudolocalization Example

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Testing and Deployment Cont.

• Regression Testing
• Localization Testing
• Test with all possible combinations!
• Languages AND platforms
• Deployment
• Case Study XYZ Software
• Phased approach partner channels developed
• Online documentation translated into targets
• Deployment team training/foreign counterparts
• Go Live
• Packaging/Documentation
• Professional Services Training

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I18n As An Ongoing Process

• Pervasive influence on entire organization
• Paradigm shift not US-Centric!
• I18n Coding Standards
• Quality Assurance
• I18n software lifecycle tools Global
  Investigator
• Avoid code forks
• New features with international focus to launch
  in ALL locales
• Relationship with Localization partner

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Questions and Answers

• For a beta trial of Global Investigator visit
• http//www.lingoport.com/public/demo
• or email aasnes_at_lingoport.com
• Contact Adam for a copy of this presentation
• Thank you for your time and attention!