How To Choose The Right Promotional Jacket

1
Picking The Right Promotional Jacket for YOUR
COMPANY

• Presented by Shoplet Promos

2
You decided your company wants custom jackets
now what?

• You need to ask yourself a couple of questions
  before moving forward

3
Questions to ask

• Who is your recipient?
• What is your budget?
• What type of jacket should I buy?
• Fabric? Color? Sizes? Features?
• AM I FORGETTING ANYTHING?

4
Target Market

• Does your market wear this style of jacket?
• Certain demographics dont wear certain styles of
  jackets. If youre at a trade show in Texas, you
  shouldnt give out insulated jackets
• If your brands target market isnt likely to
  wear jackets, it may be hurtful to put your logo
  on a jacket. It could dilute your brand and
  confuse consumers

5
Target Market

• Are your employees or teammates going to be the
  recipients of the custom jackets?
• Popular way to promote team unity, to appear more
  credible to customers and it looks good!

6
Target Market

• So, who will wear it?
• Young professionals?
• Casual wear?
• COLD weather?
• Athletes? Teams?
• Important to know, they
• will require different
• styles of Jackets

7
Budget and Goals

• What is your overall budget?
• What are your goals?

8
Budget

• With literally hundreds of Promotional Jacket
  options, your budget is KEY
• Cost effective jackets will allow you to purchase
  more shirts with your budget leading to more
  people wearing your logo and more impressions
• High quality Polo Shirts may be kept longer by
  recipient. A satisfied customer will lead to an
  increase in brand awareness and brand loyalty

9
Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
10
Styles

• The fun part!
• Choosing what style to purchase!
• Fabric Type
• Color
• Sizes
• Extras?

11
Fabric Type?

• There are so many styles to choose from you
  need to make sure your fabric works with your
  market
• For example outdoor, cold weather insulated
  and hooded or athletes varsity jacket

Upscale!
Outdoorsy!
12
Colors

• Unlike a clothing line, you cant offer many
  different color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

13
Sizes

• If you dont know exact sizes, choose a nice
  distribution of sizes
• XS to XXXL

14
Extras

• What features will be most useful to your target
  market?

Waterproof
Hooded
Vest
15
Variety

• Dont forget to get Mens, Womens and Youth Polo
  Shirts if applicable!

16
Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What style should you buy?
• FABRICS, COLORS, SIZES

17
Presented by

• Shoplet Promos