Summary Review

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Summary Review

• Aberdeen, SD
• November 28, 2006

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Goal 1 Double Visitor Spending

• Q1 What are the strengths of the visitor
  industry we need to more effectively promote?
• Look at what we have to sell instead of what we
  dont have focus on what weve got (Open space,
  tranquility)
• Small town unique places to promote within the
  region, off-the-wall places that visitors dont
  know exist
• Northern Route to the Black Hills promote the
  journey rather than the destination (along the
  entire route, not just in the community)
• Sportsman Marketing cooperatives are a good
  thing

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Goal 1 Double Visitor Spending

• Q2 What are the challenges we are not
  addressing now or maybe facing in the future?
• Market research information ability to collect
  data for a region or a specific destination
• Grant money set up only if you have matching
  funds small organizations dont have the
  matching funds up front, challenge to overcome
  initial start-up
• Adequately served by Regional associations?
  what is the participation level by individual
  organizations?
• How adequately do the regions work together?
• Front-line staff training to be visitor friendly
  100 of the time

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Goal 1 Double Visitor Spending

• Q3 What are the broader opportunities that SD
  needs to better use to our advantage?
• Filming in South Dakota
• Technology combined email blasts through the
  Office of Tourism
• Sales/Promotion Opportunities
• Banner ads, PPC coops
• Results by destinations
• Marketing Tips/Curriculum Programs
• Choice Hotels Program brochure development
• Templates

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Goal 1 Double Visitor Spending

• Q4 What are the limitations we are facing now
  and in the future?
• Lack of Critical Mass of Filming Facilities and
  equipment
• Lack of film incentives
• Legislative funding for a viable film office
• Marketing for films
• Legislative limits to increase the local triple b
  tax

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Goal 2 Increase GSP

• Question 1 What are the strengths we need to
  more effectively promote?
• Workforcework ethic,
• willing to commute,
• educated, trainable, multi-talented,
• under-employedopportunities to advance

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Goal 2 Increase GSP

• Question 2 - What are the challenges we are not
  addressing now or may be facing in the future?
• Workforcemore readily available advanced
  educational opportunitiesbetter use of
  technology to obtain Master or Doctorate level
  degrees,
• more flexible educational opportunities
• upward pressure of increasing wages
• develop larger spectrum of job opportunities
• education, language barriers, and various issues
  surrounding immigration
• out-migration
• aging workforce
• more opportunities for young people

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Goal 2 Increase GSP

• Question 3 - What are the broader opportunities
  that South Dakota needs to better use to our
  advantages?
• workforce--- technical/vocational
  opportunitieseducation and jobs,
• Lake Area Tech collaborative training efforts
  with companies such as 3M,
• more readily available advanced educational
  opportunitiesbetter use of technology to obtain
  Master or Doctorate level degrees,
• more flexible educational opportunitiesnight
  and/or weekend courses
• internships
• immigration
• quality of life, culture/arts

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Goal 2 Increase GSP

• Question 4 - What are the limitations we are
  facing now and in the future?
• workforcelack of numbers
• greater tolerance of accepting those who are
  perceived to be unlike us
• upward pressure of increasing wages
• housing, education and other ancillary issues of
  potential immigrants
• quality of life, culture/arts
• equity financing, soft costs financing

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Goal 2 Increase GSP

• TO DO LIST
• Expand focus of state beyond Sioux Falls and
  Rapid City
• Focus more attention on other communities to help
  them grow to critical mass
• Get in high gear relating to energy opportunities
• Research and development opportunities in energy
  industry
• Transportation, of energy, people, education and
  information
• Revisit planning district directors to access
  REDI loan funds

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Goal 3 Become RD Leader

• Q1 What are the strengths we need to more
  effectively promote?
• Northern State University and Presentation
  College business schools and Northerns school of
  Education and k-12 distance education progream.
• Experienced business mentors in the area that
  could aid and mentor technology entrepreneurs.

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Goal 3 Become RD Leader

• Question 2 - What are the challenges we are not
  addressing now or may be facing in the future?
• Business Development How do we get
  entrepreneurs and businesses to take the risk?
• Getting educators at all levels to identify and
  encourage innovation and entrepreneurship.
• Developing a culture that supports entrepreneurs
  and risk taking.

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Goal 3 Become RD Leader

• Question 3 - What are the broader opportunities
  that South Dakota needs to better use to our
  advantages?
• Find opportunity and then move it forward
  proactively. Virtual Incubator using students
  working with experienced business
  mentors/investors.
• Develop Native American Business Development
  Center for Arts and Entertainment
• Utilize distance education capabilities to teach
  technology entrepreneurship throughout South
  Dakota and develop teachers with ability to
  integrate innovation and entrepreneurship into
  their classrooms.

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Goal 3 Become RD Leader

• Q4 What are the limitations we are facing now
  and in the future?
• Entrepreneur opportunity as a career option.
  Market better to universities.
• Attitude or perception that we cant do it
  because we are in SD.

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Goal 4 Best Quality of Life

• Question 1 - What are the strengths we need to
  more effectively promote?
• Our ability to create partnerships
  communication with one another is very good
• Good relationships with government (federal and
  state)
• Strong private support match money

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Goal 4 Best Quality of Life

• Question 2 What are the challenges we are not
  addressing now or may be facing in the future?
• Legislative council entry survey quality of
  life was lower on the list need to elevate and
  promote- market it earlier, let them know what we
  have right away
• Many players to work together need to always
  continue to improve our partnerships challenge
  is the communication but strength is the same
  vision
• Defining quality of life not the same for
  everyone
• Last election voting on the video lottery and how
  that looks to outside public

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Goal 4 Best Quality of Life

• Question 2 What are the challenges we are not
  addressing now or may be facing in the future?
• Diversification of economy need to push and
  change the scale to get the healthy economy
• Balance of opportunities and competitive salaries
  taking more risk upfront to attract the
  employees
• Dakota Roots willing to come back to SD and
  those not originally from SD. Accepting of more
  diversity promote in migration
• Target quality of life for the different
  populations schools and safe town for families
  with children
• What are you looking for on the state web page
  information and visualization of what they are
  looking for different for the different target
  population

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Goal 4 Best Quality of Life

• Question 3 What are the broader opportunities
  that South Dakota needs to better use to our
  advantages?
• Housing collaborative to work together in
  bringing affordable housing in many communities
  around the state
• Tribal housing lack of available funding to
  provide the quality of housing necessary need
  to bring the resources together we need to
  break down the boundaries through the 2010
  initiatives
• Technology the world has never been smaller
  than it is today we can compete with other
  areas for jobs
• We have the small rural state we know everyone

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Goal 4 Best Quality of Life

• Question 3 What are the broader opportunities
  that South Dakota needs to better use to our
  advantages?
• Less traffic allow us to travel across the state
  less stressful life that we often take for
  granted
• Using school system for learning about and
  accepting of diversity, teaching the culture and
  history

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Goal 4 Best Quality of Life

• Question 4 What are the limitations we are
  facing now and in the future?
• Funding opportunities for the arts education is
  there but no increase in federal funding and
  competition for funding has grown due to the
  education and marketing of the programs more
  indicatives and funding
• We limit ourselves based on location our own
  attitude can limit where we go and what we do
• Communities sometimes afraid of growth negative
  affect on quality of life - dont want the
  negative
• Lack of population growth
• Great ideas but limitation of human resources and
  financial support to get everything done

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Thank You!

• www.2010initiative.com