Ken McLeod

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Ken McLeod

• Head of Development
• Advantage

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So whats Dynamic about Advantage?
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dynamics..

• .. a branch in physics dealing with matter in
  motion..

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Gaining Advantage

• Dynamic
• Energetic
• Forceful

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Advantage4holidays.com

• Launched in March
• Flights and beds
• Unique venture
• Long term solution

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Closer Partnerships

• Control supply
• Working together
• Compliance

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Tighter regulations

• Civil Aviation Authority/ATOL
• Trading Standards
• ABTA
• Package Travel Regulations

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Confused of Colchester ?

• Flight
• Accommodation
• . Porsche!

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Protection gone mad?

• ABTA
• Trust Fund
• ATOL
• IATA
• Airline Failure
• Agent Protection
• Trading Standards

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Turf Wars ?

• Agent becomes operator - so whats new?
• Tailor-made travel
• Compete to survive

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Dynamic Packaging can seriously damage your
health .

• Multiple searches
• Added Responsibility
• Expensive
• Time Consuming
• Zero Profit ?

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Fantasy pricing ?

• . One rule forthem .
• Another rule forus.?

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Creating Advantage4holidays
TTG 11/02/05
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Announcing Phase 2 .

• ATOL ABTA Licence
• 5,000 more beach properties
• 20,000 more hotels
• 3,000 more apartments villas
• 200 more destinations!
• 4,100 car rental locations

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Your Advantage - Your Website

• Ability to white label
• Within your website
• New domain
• Your choice

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So whats Dynamic about Advantage?
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Advantage4beds.com
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So whats Dynamic about Advantage?
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Advantage4flights.com

• Launching in May
• Partnership
• Nett fares on over 100 airlines
• Development plans for IT fares for ADV4H

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So whats Dynamic about Advantage?
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Dynamic Business Travel

• Focus Group in UKsTop 5
• W.I.N worldwide partnerships
• Challenges frominternet

Travel Weekly 21/01/05
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So whats Dynamic about Advantage?
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Dynamics in Insurance

• New and developing.
• Agent protection insurance
• Airline failure insurance
• Dynamic insurance

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So whats Dynamic about Advantage?
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Advantage4?

• ADV4Ferries
• ADV4Cruise
• ADV4Ski
• ADV4Villas
• ADV4Santa
• ADV4.

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A Place in the Sun?

• Trend to buying overseas
• 54,000 homes in Spain sold to Brits in 2004
• Timeshare

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ADV4Rent

• 54,000 properties 850,000 pax
• Opportunities
• Creating new markets
• Creating new products

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Dynamic Advantage

• Opportunities
• Incremental revenue
• New profit streams

GO!