Starting Your Blog - The Why,The What,The How

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• Corinne Floyd
• Pam McKeen

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The BlogThe Why,The What,The How

• The Why
• Your Reason is you Motivation
• Different Blogs for Different Reasons
• The What
• What do you want your blog to do for
• your business?
• What is your desired outcome?
• The How
• Setting up your Global NPN Blog
• Blogging Basics
• Getting Started

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The WHYThere are many reasons WHY people blog.

• The Why is the catalyst that motivates
• us to start a blog and to keep blogging
• month after month.
• Before you jump in and start blogging
• about your passion, take some time to
• consider What are your short and long
• term goals for your blog?
• Make sure the reason Why you want to blog
• matches What you want your blog to achieve.
• Lets consider a few different types of blogs
• and how each of these would produce different
  outcomes.

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Different Blog Types

• Blogging for Entertainment and Fun
• Humor blogs, celebrity entertainment blogs,
• sports blogs, art blogs, hobby blogs, many
• travel blogs ,and most personal blogs fall into
• the category of blogging for entertainment
• and fun. Many photo blogs are also created
• for fun and entertainment, too.
•  
• Blogging for a Cause or Fundraiser
• Some blogs are created to support a business
• or non-profit organization. The blog is tied to
• the business or charity website and enables
• the business or charity to share information,
• raise brand awareness, and extend the
• brand's reach across the web.
•  

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• Blogging for Education
• Some blogs are started as a way to educate
• people about a specific topic. For example, a
• how-to blog focused on teaching people how to
  start
• a successful online business or how to build a
  deck,
• would be an educational blog. It doesn't matter
  what
• topic the blogger is writing about as long as
  the
• purpose of the blog is to teach or educate the
  reader.
•  
• Blogging for Networking and Exposure
• Some may start a blog so they can expand their
• networking opportunities with professional
  peers.
• Through this type of blog, they can establish
  their
• expertise and extend their online reach.
  Blogging
• gives them the chance to expose their content to
  
• broader audiences, which could lead to business
  and
• career opportunities. Especially if the blog is
  connected
• to the various social media platforms.

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The WHATWhat do you want your blog to do for
your business?

• Now that you have established the type of blog
• that you want, think about the purpose of your
• blog.
• What is your desired outcome?
• Having a clear intention in your mind as to what
• outcome you want and the purpose of your blog
• makes it easier to write your articles, maintain
• your blog, and drive traffic to your blog.
• Knowing the outcome you desire for your blog
• helps you to narrow down your niche, find good
• keywords and ultimately reach your goal of
• finding the best customers for your business.

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What is your Goal? What Outcome Do You Expect?

• Knowing what results you
• expect before you even
• get started will help you to
• achieve your goals.
• Whats Your Goal?
• Do you want to
• Brand yourself
• Build your list
• Promote your products
• Share content to places
• such as Facebook, Twitter,
• or LinkedIn
• Give yourself an online home base
• Optimize by combining several of
• these strategies.

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The HowTaking Action

• How to set up a Global NPN
• Instant Blog Post
• 2. How to create your Profile that
• shows up at the bottom of each
• post with Clickable Links
• 3. How to create your
• External Profile Page
• a good page to send prospects
• Watch Our Video http//youtu.be/Ilo9IVIApME

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The HowTaking Action

• 4. How and where to add
• Tags and Keywords
• 5. How to use All in One SEO
• 6. How to use Pictures
• to link to another post or page
• 7. How to create Internal Links
• to other posts
• 8. How to make your blog
• Reader Friendly
• using bullet points, headers
• and white space
• Watch Our Video http//youtu.be/N8Z6BwM6U1U

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Business

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