6 Factors Which May Influence Your Email Open Rate

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6 Factors Which May Influence Your Email Open
Rate
By Alphasandesh.com
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Inception

• Normally, an email marketing campaign's success
  depends on several factors, but open rate,
  click-through rate, and the final conversion rate
  are some key performance indicators. A customer
  marketing email campaign may look for an instant
  purchase, where as a B2B email marketing campaign
  may seek further information on the email
  recipient to entirely fill a database.

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Factors which influence email open rate

• There are definite factors which influence email
  open rates. If you overlook these 6 elements of
  email marketing your open rates will fall apart!
• Do not use spam trigger words
• Aim localization instead of personalization
• Be recognizable as well as reputable sender
• Stop repeating the same information
• Use short precise subject lines
• Classify your email as Timely, Personal Valuable

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Do not use spam trigger words

• Since many businesses comprehend that the word
  "free" in an email subject line will more or less
  get the message wiped away by spam filters, there
  are some other three words and phrases that can
  be evenly risky. The first one among these is
  "help". The further two spam trigger words are
  "Reminder" and "percent off".

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Aim localization instead of personalization

• Many email service providers will allow campaign
  creators to personalize or customize the subject
  line with the readers' names. Though, this does
  not depict any positive impact. So, wasting your
  time and effort on this, make use of a
  localization method. This is still valid and will
  reverberate well with customers who are in a
  specific geographic area.

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Be recognizable as well as reputable sender

• Over and over, studies have shown a key factor in
  why emails get unfolded is due to the receiver
  identifying the sender. If you are continuously
  changing up your "From" email name and address
  people would not identify who you are and they
  will remove your message.

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Stop repeating the same information

• For those businesses that observed their
  newsletter or email with high open rates, when
  they start repeating information their open rates
  begin to fall down. So, always look for new
  methods to share your message, new headings to
  discuss, or other new ways to repackage weary
  content and selective information.

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Use short precise subject lines

• As there are infrequent exceptions to each rule,
  campaign managers need to keep their subject
  lines short, simple and easy to recognize. It
  means that you must keep subject lines under 50
  characters and ensure that similar text twists
  are easy for the targeted customer to go through
  it.

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Classify your email as Timely, Personal Valuable

• Take the time to interpret your email marketing
  messages from the point of view of the targeted
  audience. Consider every single heading and
  inquire yourself, If I was a person who goes
  through this newsletter, is this in timely
  manner? Does it have an individual effect? Will I
  get this information helpful? Thus, it is better
  to correct yourself than inundating your audience
  with insignificant information.

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Conclusion

• Though there are many different tips and tactics
  present, these six elements are quite enough to
  create a difference in your email marketing open
  rates right away.

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• To know more about bulk emailing services please
  have a look at www.alphasandesh.com

Thank You
Alphasandesh
Email Marketing Beyond
alphasandesh.com