Epom Releases Multi Channels for Ad Networks

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Epom Releases Multi Channels for Ad Networks
1888 PressRelease - Epom has announced about the
launch of Multi Targeting Channels for its
Publisher and Enterprise solution. Ad content can
be delivered now to multiple publishers using one
piece of code. Epom, the international ad
serving and ad management solutions provider, has
announced today about the launch of Multi
Targeting Channels for its Publisher and
Enterprise solution. New feature is specially
developed for Ad Networks and Large Publishers to
optimize their workflow by applying universal ad
tags based on Epom Targeting Channels. Ad content
can be delivered now to multiple publishers using
one piece of code, while reflecting all
performance metrics in Analytics reports just
like if you were using separate codes for each
publisher. The universality of Multi Channels is
that they can be applied for all possible
targeting parameters age, gender, preferences,
registered/ non registered user, etc. as well as
for values that could be identified by Epoms'
algorithms. In particular, those auto-identified
values are the most useful ability when it comes
to using Epom Channels. Auto-detected values for
Channels such as domain, language, IP, browser,
OS, and more allow to use one universal tag and
get statistics with breakdown by those
auto-detected values. This gives amazing results,
for example, when using Channels with Cookie
Targeting, to target visitors by data stored in
cookies.
"Channels are the most convenient way to manage
complex set-up that ad networks and large
publishers usually have," said Artur Rakytskyy,
CTO at Epom.
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"Ad Networks and Publishers are able to target
their traffic by all possible parameters,
starting from age and ending with domain names.
While developing multi channels, our main goal
was to give more options to Ad Networks and Large
Publishers to control their multiple ad campaigns
and receive more precise analytics. We are sure
this new feature will increase our clients'
profit." Possibility to monitor and analyze data
from across channels in a one single place will
not only save time, but also significantly ease
management issues. Instead of creating hundreds
and thousands ad tags, publishers are able now to
generate only one universal tag that will fully
solve their requests. About Epom Established in
2010, Epom develops ad serving and ad management
solutions for publishers, multi-site content
networks, ad networks, and advertisers. Epom
enables its users to run display, video, mobile
ads in one place thus saving time, resources and
bringing more profit. Epom is massively scalable
platform suitable for any impressions volume that
needs to be served. For more information, visit
http//www.epom.com